How popular isFarmax in search?
In August 2026, there were an estimated 140 branded searches for Farmax in New Zealand which held steady over the last 11 months. Farmax holds 7.2% estimated Share of Search among New Zealand farm management software and is ranked 3rd of 5 competitors for search popularity.
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Which farm management software compete with Farmax?
Share of Search by month for FarmIQ, Halter, Farmax. The figures are in the table below the chart.
View monthly share of search table
| Month | FarmIQ | Halter | Farmax | MyMilk | Figured |
|---|---|---|---|---|---|
| Oct 2025 | 68.6% | 20.9% | 8.1% | 1.2% | 1.2% |
| Nov 2025 | 68.2% | 22% | 8.1% | 0.58% | 1.2% |
| Dec 2025 | 66.4% | 25.2% | 5.3% | 1.5% | 1.5% |
| Jan 2026 | 67.7% | 23.4% | 7% | 0.63% | 1.3% |
| Feb 2026 | 64.5% | 22.3% | 10.2% | 1.8% | 1.2% |
| Mar 2026 | 63.3% | 26.6% | 8.2% | 0.48% | 1.4% |
| Apr 2026 | 54.9% | 28.2% | 7.2% | 8.7% | 1% |
| May 2026 | 61.5% | 29.2% | 7.2% | 1% | 1% |
| Jun 2026 | 59.9% | 31.5% | 7.1% | 0.51% | 1% |
| Jul 2026 | 57.5% | 33.3% | 7.5% | 0.54% | 1.1% |
| Aug 2026 | 54.9% | 35.4% | 7.2% | 1.5% | 1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.9% | 1.1K | 0% | -2.7 points | |
| 2, held 2nd | 35.4% | 690 | +11.3% | +2.1 points | |
| 3, held 3rd | 7.2% | 140 | 0% | -0.3 points | |
| 4, moved from 5th to 4th | 1.5% | 30 | +200% | +1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1% | 20 | 0% | 0 pointsmoved from 4th to 5th |
1.
FarmIQ54.9%
held 1st · 1.1K estimated branded searches · 0% vs prior month · -2.7 points
2.
Halter35.4%
held 2nd · 690 estimated branded searches · +11.3% vs prior month · +2.1 points
3.
Farmax7.2%
held 3rd · 140 estimated branded searches · 0% vs prior month · -0.3 points
4.MyMilk
1.5%
moved from 5th to 4th · 30 estimated branded searches · +200% vs prior month · +1 points
5.
Figured1%
moved from 4th to 5th · 20 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Farmax and its closest rivals
How has branded search demand for Farmax changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Farmax in New Zealand held steady at 140.
- Across the 11 months ending August 2026, Farmax’s estimated Share of Search among farm management software in New Zealand decreased from 8.1% to 7.2%.
- Across the 11 months ending August 2026, Farmax’s estimated Share of Search among farm management software in New Zealand peaked at 10.2% in February 2026 and was lowest at 5.3% in December 2025.
How did search popularity change for New Zealand farm management software in August 2026?
3 changes
In August 2026, MyMilk overtook Figured to rank 4th among farm management software in New Zealand, at 1.5%.
In August 2026, Halter gained estimated Share of Search among farm management software in New Zealand, from 33.3% to 35.4%.
In August 2026, FarmIQ lost estimated Share of Search among farm management software in New Zealand, from 57.5% to 54.9%.
How is Farmax measured?
Brandwave collects information about searches that people make online using Farmax’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- farmax
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Is Farmax your brand?
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