How popular isMyMilk in search?
In August 2026, there were an estimated 30 branded searches for MyMilk in New Zealand which is up 50% over the last 11 months. MyMilk holds 1.5% estimated Share of Search among New Zealand farm management software and is ranked 4th of 5 competitors for search popularity.
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Which farm management software compete with MyMilk?
Share of Search by month for FarmIQ, Halter, Farmax, MyMilk. The figures are in the table below the chart.
View monthly share of search table
| Month | FarmIQ | Halter | Farmax | MyMilk | Figured |
|---|---|---|---|---|---|
| Oct 2025 | 68.6% | 20.9% | 8.1% | 1.2% | 1.2% |
| Nov 2025 | 68.2% | 22% | 8.1% | 0.58% | 1.2% |
| Dec 2025 | 66.4% | 25.2% | 5.3% | 1.5% | 1.5% |
| Jan 2026 | 67.7% | 23.4% | 7% | 0.63% | 1.3% |
| Feb 2026 | 64.5% | 22.3% | 10.2% | 1.8% | 1.2% |
| Mar 2026 | 63.3% | 26.6% | 8.2% | 0.48% | 1.4% |
| Apr 2026 | 54.9% | 28.2% | 7.2% | 8.7% | 1% |
| May 2026 | 61.5% | 29.2% | 7.2% | 1% | 1% |
| Jun 2026 | 59.9% | 31.5% | 7.1% | 0.51% | 1% |
| Jul 2026 | 57.5% | 33.3% | 7.5% | 0.54% | 1.1% |
| Aug 2026 | 54.9% | 35.4% | 7.2% | 1.5% | 1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.9% | 1.1K | 0% | -2.7 points | |
| 2, held 2nd | 35.4% | 690 | +11.3% | +2.1 points | |
| 3, held 3rd | 7.2% | 140 | 0% | -0.3 points | |
| 4, moved from 5th to 4th | 1.5% | 30 | +200% | +1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1% | 20 | 0% | 0 pointsmoved from 4th to 5th |
1.
FarmIQ54.9%
held 1st · 1.1K estimated branded searches · 0% vs prior month · -2.7 points
2.
Halter35.4%
held 2nd · 690 estimated branded searches · +11.3% vs prior month · +2.1 points
3.
Farmax7.2%
held 3rd · 140 estimated branded searches · 0% vs prior month · -0.3 points
4.MyMilk
1.5%
moved from 5th to 4th · 30 estimated branded searches · +200% vs prior month · +1 points
5.
Figured1%
moved from 4th to 5th · 20 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between MyMilk and its closest rivals
How has branded search demand for MyMilk changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for MyMilk in New Zealand rose from 20 to 30.
- Across the 11 months ending August 2026, MyMilk’s estimated Share of Search among farm management software in New Zealand peaked at 8.7% in April 2026 and was lowest at 0.48% in March 2026.
- Across the 11 months ending August 2026, MyMilk rose from 5th to 4th among farm management software in New Zealand.
How did search popularity change for New Zealand farm management software in August 2026?
3 changes
In August 2026, MyMilk overtook Figured to rank 4th among farm management software in New Zealand, at 1.5%.
In August 2026, Halter gained estimated Share of Search among farm management software in New Zealand, from 33.3% to 35.4%.
In August 2026, FarmIQ lost estimated Share of Search among farm management software in New Zealand, from 57.5% to 54.9%.
How is MyMilk measured?
Brandwave collects information about searches that people make online using MyMilk’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- mymilk
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Is MyMilk your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.