Figured vs MyMilk:Which is more popular by branded search in New Zealand?
In August 2026, MyMilk had more branded searches than Figured among farm management software in New Zealand. MyMilk was estimated to have 30 branded searches compared to Figured’s 20, and held a 1.5% Share of Search versus Figured’s 1%.
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Which is more popular in search, Figured or MyMilk?
Compare the farm management and agtech software New Zealand farmers run their farms on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MyMilk, Figured. The figures are in the table below the chart.
View monthly share of search table
| Month | FarmIQ | Halter | Farmax | MyMilk | Figured |
|---|---|---|---|---|---|
| Oct 2025 | 68.6% | 20.9% | 8.1% | 1.2% | 1.2% |
| Nov 2025 | 68.2% | 22% | 8.1% | 0.58% | 1.2% |
| Dec 2025 | 66.4% | 25.2% | 5.3% | 1.5% | 1.5% |
| Jan 2026 | 67.7% | 23.4% | 7% | 0.63% | 1.3% |
| Feb 2026 | 64.5% | 22.3% | 10.2% | 1.8% | 1.2% |
| Mar 2026 | 63.3% | 26.6% | 8.2% | 0.48% | 1.4% |
| Apr 2026 | 54.9% | 28.2% | 7.2% | 8.7% | 1% |
| May 2026 | 61.5% | 29.2% | 7.2% | 1% | 1% |
| Jun 2026 | 59.9% | 31.5% | 7.1% | 0.51% | 1% |
| Jul 2026 | 57.5% | 33.3% | 7.5% | 0.54% | 1.1% |
| Aug 2026 | 54.9% | 35.4% | 7.2% | 1.5% | 1% |
| Sep 2026 | — | — | — | — | — |
How has the Figured and MyMilk comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: MyMilk took it in February 2026, Figured took it in March 2026, MyMilk took it in April 2026, Figured took it in June 2026, MyMilk took it in August 2026.
- Across the 11 months ending August 2026, Figured’s estimated Share of Search among farm management software in New Zealand moved from 1.2% to 1%, and its estimated monthly branded searches held steady at 20.
- Across the 11 months ending August 2026, MyMilk’s estimated Share of Search among farm management software in New Zealand moved from 1.2% to 1.5%, and its estimated monthly branded searches moved from 20 to 30.
How did search popularity change for New Zealand farm management software in August 2026?
1 change
In August 2026, MyMilk overtook Figured to rank 4th among farm management software in New Zealand, at 1.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Figured’s and MyMilk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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