Figured vs Halter:Which is more popular by branded search in New Zealand?
In August 2026, Halter had more branded searches than Figured among farm management software in New Zealand. Halter was estimated to have 690 branded searches compared to Figured’s 20, and held a 35.4% Share of Search versus Figured’s 1%.
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Which is more popular in search, Figured or Halter?
Compare the farm management and agtech software New Zealand farmers run their farms on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Halter, Figured. The figures are in the table below the chart.
View monthly share of search table
| Month | FarmIQ | Halter | Farmax | MyMilk | Figured |
|---|---|---|---|---|---|
| Oct 2025 | 68.6% | 20.9% | 8.1% | 1.2% | 1.2% |
| Nov 2025 | 68.2% | 22% | 8.1% | 0.58% | 1.2% |
| Dec 2025 | 66.4% | 25.2% | 5.3% | 1.5% | 1.5% |
| Jan 2026 | 67.7% | 23.4% | 7% | 0.63% | 1.3% |
| Feb 2026 | 64.5% | 22.3% | 10.2% | 1.8% | 1.2% |
| Mar 2026 | 63.3% | 26.6% | 8.2% | 0.48% | 1.4% |
| Apr 2026 | 54.9% | 28.2% | 7.2% | 8.7% | 1% |
| May 2026 | 61.5% | 29.2% | 7.2% | 1% | 1% |
| Jun 2026 | 59.9% | 31.5% | 7.1% | 0.51% | 1% |
| Jul 2026 | 57.5% | 33.3% | 7.5% | 0.54% | 1.1% |
| Aug 2026 | 54.9% | 35.4% | 7.2% | 1.5% | 1% |
| Sep 2026 | — | — | — | — | — |
How has the Figured and Halter comparison changed over the last 12 months?
3 findings
- Halter was ahead of Figured in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Figured’s estimated Share of Search among farm management software in New Zealand moved from 1.2% to 1%, and its estimated monthly branded searches held steady at 20.
- Across the 11 months ending August 2026, Halter’s estimated Share of Search among farm management software in New Zealand moved from 20.9% to 35.4%, and its estimated monthly branded searches moved from 360 to 690.
How did search popularity change for New Zealand farm management software in August 2026?
2 changes
In August 2026, MyMilk overtook Figured to rank 4th among farm management software in New Zealand, at 1.5%.
In August 2026, Halter gained estimated Share of Search among farm management software in New Zealand, from 33.3% to 35.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Figured’s and Halter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.