Brandwave

How popular isGaming DNA?

In October 2026, people searched for Gaming DNA by name about 140 times in New Zealand, a 55.6% increase from the previous year. These searches made up 0.36% of all New Zealand card and tabletop game store searches, placing Gaming DNA 11th out of 11 stores. When we asked both ChatGPT and Google AI Overviews about card and tabletop game stores, Gaming DNA did not appear in any of the answers.

Search and AI answers in October 2026

Gaming DNA is the 11th most searched of 11 competitors and not named in the AI answers we collected.

  1. Hobby LordsShare of searches 31.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th
  2. Card MerchantShare of searches 25.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  3. Cerberus GamesShare of searches 9.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  4. Goblin GamesShare of searches 7.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  5. Gaming DNAShare of searches 0.36%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+6 more

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Top card and tabletop game stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Gaming DNA did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vagabond Games & Collectables1st
  2. Cerberus Games2nd
  3. Spellbound Games3rd
  4. Card Merchant4th
  5. Bea DnD Games5th
  6. Goblin Games6th
  7. Hobby Lords7th
  8. +1 more
  9. Nova Games–
  10. Calico Keep–
  11. Gaming DNA–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Card Merchant3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cerberus Games2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Spellbound Games2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vagabond Games & Collectables2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bea DnD Games2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hobby Lords1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goblin Games1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Shuffle and Cut0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nova Games0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gaming DNA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about card and tabletop game stores

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for Gaming DNA compared with other New Zealand card and tabletop game stores?

Gaming DNA against card and tabletop game stores in New Zealand, by month

Share of searches by month for Hobby Lords, Card Merchant, Cerberus Games, Goblin Games, Shuffle and Cut, Nova Games, Calico Keep, Spellbound Games, Vagabond Games & Collectables, Bea DnD Games, Gaming DNA. The figures are in the table below the chart.

View monthly share of searches table
MonthHobby LordsCard MerchantCerberus GamesGoblin GamesShuffle and CutNova GamesCalico KeepSpellbound GamesVagabond Games & CollectablesBea DnD GamesGaming DNA
Nov 202525.4%26.8%7.8%7.8%8%6.5%5.6%5.1%4.3%2.4%0.24%
Dec 202521.3%26.6%9.7%7.8%7.9%7.8%5.6%5.1%4.3%3.5%0.38%
Jan 202624.1%24.6%9%9%9.1%6%6.6%4.7%4%2.5%0.42%
Feb 202622.7%28.5%8.3%8.3%8.5%6.9%5.2%5.5%2.9%2.9%0.32%
Mar 202623%23.6%10.5%10.5%8.5%7%5.4%4.7%3.8%2.6%0.5%
Apr 202628.1%24.2%8.8%8.8%7.2%7.1%5.4%4.6%3.2%2.2%0.34%
May 202625.2%25.8%7.5%9.4%7.6%6.3%5.6%6.2%3.4%2.6%0.36%
Jun 202630.6%24.6%7.2%9%7.3%6%4.8%4.7%3.2%2.2%0.42%
Jul 202629.6%24.8%9%9%6.1%6%4.7%4.8%3.3%2.2%0.43%
Aug 202630.3%24.4%7.1%8.9%7.2%5.9%4.5%4.7%3.9%2.5%0.52%
Sep 202634.3%23.4%6.9%8.5%6.9%5.7%4.1%4.5%3.1%2.1%0.4%
Oct 202631.3%25.2%9.1%7.4%6.2%6.1%4.5%4.1%3.3%2.5%0.36%

  1. 1.Hobby Lords

    31.3%

    Held 1st. 12.3K estimated branded searches, -15.2% vs prior month. Share -3.1 points.

  2. 2.Card Merchant

    25.2%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share +1.7 points.

  3. 3.Cerberus Games

    9.1%

    Moved from 5th to 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share +2.3 points.

  4. 4.Goblin Games

    7.4%

    Moved from 3rd to 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share -1.2 points.

  5. 5.Shuffle and Cut

    6.2%

    Moved from 4th to 5th. 2.4K estimated branded searches, -17.1% vs prior month. Share -0.8 points.

  6. 6.Nova Games

    6.1%

    Held 6th. 2.4K estimated branded searches, -0.41% vs prior month. Share +0.4 points.

  7. 7.Calico Keep

    4.5%

    Moved from 8th to 7th. 1.8K estimated branded searches, +1.7% vs prior month. Share +0.4 points.

  8. 8.Spellbound Games

    4.1%

    Moved from 7th to 8th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.4 points.

  9. 9.Vagabond Games & Collectables

    3.3%

    Held 9th. 1.3K estimated branded searches, 0% vs prior month. Share +0.2 points.

  10. 10.Bea DnD Games

    2.5%

    Held 10th. 1K estimated branded searches, +13.6% vs prior month. Share +0.5 points.

  11. 11.Gaming DNA

    0.36%

    Held 11th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.

Compare popularity between Gaming DNA and its closest rivals

Every comparison with Gaming DNA

10 comparisons

How has branded search demand for Gaming DNA changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Gaming DNA in New Zealand rose from 90 to 140.
  • Across the 12 months ending October 2026, Gaming DNA’s share of searches among card and tabletop game stores in New Zealand held steady, from 0.24% to 0.36%.

How did search popularity change for New Zealand card and tabletop game stores in October 2026?

6 changes

  1. In October 2026, Cerberus Games overtook Goblin Games and Shuffle and Cut to rank 3rd among card and tabletop game stores in New Zealand, with 9.1% of the searches.

  2. In October 2026, Card Merchant gained share of searches among card and tabletop game stores in New Zealand, from 23.4% to 25.2%.

  3. In October 2026, Hobby Lords lost share of searches among card and tabletop game stores in New Zealand, from 34.3% to 31.3%.

  4. In October 2026, Goblin Games lost share of searches among card and tabletop game stores in New Zealand, from 8.5% to 7.4%.

  5. In October 2026, Shuffle and Cut lost share of searches among card and tabletop game stores in New Zealand, from 6.9% to 6.2%.

  6. Spellbound Games’ share of searches among card and tabletop game stores in New Zealand has lost ground for 3 months in a row, from 4.8% to 4.1% in October 2026.

How are Gaming DNA’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Gaming DNA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gamingdna

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How the Brand Demand Index is measured

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