Card and tabletop game stores in New Zealand:Which brands are most popular in search?
In August 2026, Hobby Lords was the most searched among card and tabletop game stores in New Zealand, with an estimated 13K branded searches and 30.6% estimated Share of Search within this set.
Hobby Lords30.6%
Card Merchant25.4%
Goblin Games12.3%
Shuffle and Cut7.4%- Cerberus Games6.9%
Gaming DNA6.9%
Nova Games6.1%
Calico Keep4.5%
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Share of SearchLeaderboard
Compare the trading card, board game and tabletop gaming stores New Zealanders shop. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hobby Lords, Card Merchant, Goblin Games, Shuffle and Cut, Cerberus Games, Gaming DNA, Nova Games, Calico Keep. The figures are in the table below the chart.
View monthly share of search table
| Month | Hobby Lords | Card Merchant | Goblin Games | Shuffle and Cut | Cerberus Games | Gaming DNA | Nova Games | Calico Keep |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.1% | 28% | 16.8% | 8.6% | 7.8% | 6.2% | 8.4% | 6.1% |
| Nov 2025 | 26.4% | 27.6% | 11.1% | 8.2% | 7.7% | 6.3% | 6.9% | 5.7% |
| Dec 2025 | 21.8% | 27.7% | 12% | 8.3% | 9.7% | 6.5% | 8.3% | 5.8% |
| Jan 2026 | 25% | 25.2% | 13.2% | 9.3% | 8.8% | 5.8% | 6.2% | 6.5% |
| Feb 2026 | 23.9% | 29% | 12.5% | 8.8% | 8.2% | 5.3% | 7.2% | 5.2% |
| Mar 2026 | 23.7% | 23.6% | 14.1% | 8.6% | 9.9% | 7.9% | 7% | 5.2% |
| Apr 2026 | 28.8% | 24.7% | 12% | 7.1% | 8.4% | 6.7% | 7.2% | 5.2% |
| May 2026 | 26.7% | 26.5% | 13.1% | 7.8% | 7.4% | 6.1% | 6.7% | 5.6% |
| Jun 2026 | 31.2% | 25.3% | 12.4% | 7.3% | 7% | 5.8% | 6.2% | 4.8% |
| Jul 2026 | 30.6% | 25% | 12.2% | 6.1% | 8.5% | 6.8% | 5.9% | 4.7% |
| Aug 2026 | 30.6% | 25.4% | 12.3% | 7.4% | 6.9% | 6.9% | 6.1% | 4.5% |
| Sep 2026 | — | — | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.6% | 13K | -0.61% | 0 points | |
| 2, held 2nd | 25.4% | 10.8K | +0.84% | +0.3 points | |
| 3, held 3rd | 12.3% | 5.2K | -0.19% | 0 points | |
| 4, moved from 6th to 4th | 7.4% | 3.1K | +20.7% | +1.3 pointsmoved from 6th to 4th | |
| 5, moved from 4th to 5th | 6.9% | 2.9K | -19.5% | -1.6 pointsmoved from 4th to 5th | |
| 6, moved from 5th to 6th | 6.9% | 2.9K | 0% | 0 pointsmoved from 5th to 6th | |
| 7, held 7th | 6.1% | 2.6K | +2% | +0.1 points | |
| 8, held 8th | 4.5% | 1.9K | -4% | -0.2 points |
30.6%
held 1st · 13K estimated branded searches · -0.61% vs prior month · 0 points
25.4%
held 2nd · 10.8K estimated branded searches · +0.84% vs prior month · +0.3 points
12.3%
held 3rd · 5.2K estimated branded searches · -0.19% vs prior month · 0 points
7.4%
moved from 6th to 4th · 3.1K estimated branded searches · +20.7% vs prior month · +1.3 points
6.9%
moved from 4th to 5th · 2.9K estimated branded searches · -19.5% vs prior month · -1.6 points
6.9%
moved from 5th to 6th · 2.9K estimated branded searches · 0% vs prior month · 0 points
6.1%
held 7th · 2.6K estimated branded searches · +2% vs prior month · +0.1 points
4.5%
held 8th · 1.9K estimated branded searches · -4% vs prior month · -0.2 points
Compare search popularity between leading brands
- Hobby Lords vs Card Merchant: compare search popularity
- Hobby Lords vs Goblin Games: compare search popularity
- Hobby Lords vs Shuffle and Cut: compare search popularity
- Hobby Lords vs Cerberus Games: compare search popularity
- Card Merchant vs Goblin Games: compare search popularity
- Card Merchant vs Shuffle and Cut: compare search popularity
- Card Merchant vs Cerberus Games: compare search popularity
- Goblin Games vs Shuffle and Cut: compare search popularity
- Goblin Games vs Cerberus Games: compare search popularity
- Shuffle and Cut vs Cerberus Games: compare search popularity
- Compare any of these brands
Which brand is most popular in search among card and tabletop game stores in New Zealand?
8 brands
In August 2026, Hobby Lords was the most searched among card and tabletop game stores in New Zealand, with an estimated 13K branded searches and 30.6% estimated Share of Search within this set. Card Merchant is in 2nd place, 5.2 percentage points behind at 25.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Hobby Lords | 18.1% → 30.6% | 31.2%Jun 2026 | 18.1%Oct 2025 | 2nd → 1st |
| Card Merchant | 28% → 25.4% | 29%Feb 2026 | 23.6%Mar 2026 | 1st → 2nd |
| Goblin Games | 16.8% → 12.3% | 16.8%Oct 2025 | 11.1%Nov 2025 | 3rd |
| Shuffle and Cut | 8.6% → 7.4% | 9.3%Jan 2026 | 6.1%Jul 2026 | 4th |
| Cerberus Games | 7.8% → 6.9% | 9.9%Mar 2026 | 6.9%Aug 2026 | 6th → 5th |
| Gaming DNA | 6.2% → 6.9% | 7.9%Mar 2026 | 5.3%Feb 2026 | 7th → 6th |
| Nova Games | 8.4% → 6.1% | 8.4%Oct 2025 | 5.9%Jul 2026 | 5th → 7th |
| Calico Keep | 6.1% → 4.5% | 6.5%Jan 2026 | 4.5%Aug 2026 | 8th |
Each finding as a sentence
- Across the 11 months ending August 2026, Hobby Lords’ estimated Share of Search among card and tabletop game stores in New Zealand increased from 18.1% to 30.6%.
- Across the 11 months ending August 2026, Card Merchant’s estimated Share of Search among card and tabletop game stores in New Zealand decreased from 28% to 25.4%.
- Across the 11 months ending August 2026, Goblin Games’ estimated Share of Search among card and tabletop game stores in New Zealand decreased from 16.8% to 12.3%.
- Across the 11 months ending August 2026, Shuffle and Cut’s estimated Share of Search among card and tabletop game stores in New Zealand decreased from 8.6% to 7.4%.
- Across the 11 months ending August 2026, Cerberus Games’ estimated Share of Search among card and tabletop game stores in New Zealand decreased from 7.8% to 6.9%.
- Across the 11 months ending August 2026, Gaming DNA’s estimated Share of Search among card and tabletop game stores in New Zealand increased from 6.2% to 6.9%.
- Across the 11 months ending August 2026, Nova Games’ estimated Share of Search among card and tabletop game stores in New Zealand decreased from 8.4% to 6.1%.
- Across the 11 months ending August 2026, Calico Keep’s estimated Share of Search among card and tabletop game stores in New Zealand decreased from 6.1% to 4.5%.
- Across the 11 months ending August 2026, Hobby Lords’ estimated Share of Search among card and tabletop game stores in New Zealand peaked at 31.2% in June 2026 and was lowest at 18.1% in October 2025.
- Across the 11 months ending August 2026, Card Merchant’s estimated Share of Search among card and tabletop game stores in New Zealand peaked at 29% in February 2026 and was lowest at 23.6% in March 2026.
- Across the 11 months ending August 2026, Goblin Games’ estimated Share of Search among card and tabletop game stores in New Zealand peaked at 16.8% in October 2025 and was lowest at 11.1% in November 2025.
- Across the 11 months ending August 2026, Shuffle and Cut’s estimated Share of Search among card and tabletop game stores in New Zealand peaked at 9.3% in January 2026 and was lowest at 6.1% in July 2026.
- Across the 11 months ending August 2026, Cerberus Games’ estimated Share of Search among card and tabletop game stores in New Zealand peaked at 9.9% in March 2026 and was lowest at 6.9% in August 2026.
- Across the 11 months ending August 2026, Gaming DNA’s estimated Share of Search among card and tabletop game stores in New Zealand peaked at 7.9% in March 2026 and was lowest at 5.3% in February 2026.
- Across the 11 months ending August 2026, Nova Games’ estimated Share of Search among card and tabletop game stores in New Zealand peaked at 8.4% in October 2025 and was lowest at 5.9% in July 2026.
- Across the 11 months ending August 2026, Calico Keep’s estimated Share of Search among card and tabletop game stores in New Zealand peaked at 6.5% in January 2026 and was lowest at 4.5% in August 2026.
- Across the 11 months ending August 2026, Hobby Lords rose from 2nd to 1st among card and tabletop game stores in New Zealand.
- Across the 11 months ending August 2026, Card Merchant fell from 1st to 2nd among card and tabletop game stores in New Zealand.
- Across the 11 months ending August 2026, Cerberus Games rose from 6th to 5th among card and tabletop game stores in New Zealand.
- Across the 11 months ending August 2026, Gaming DNA rose from 7th to 6th among card and tabletop game stores in New Zealand.
- Across the 11 months ending August 2026, Nova Games fell from 5th to 7th among card and tabletop game stores in New Zealand.
How did search popularity change for New Zealand card and tabletop game stores in August 2026?
6 changes
In August 2026, Shuffle and Cut overtook Gaming DNA to rank 4th among card and tabletop game stores in New Zealand, at 7.4%.
In August 2026, Cerberus Games lost estimated Share of Search among card and tabletop game stores in New Zealand, from 8.5% to 6.9%.
Calico Keep’s estimated Share of Search among card and tabletop game stores in New Zealand has lost ground for 3 months in a row, from 5.6% to 4.5% in August 2026.
Estimated monthly branded searches for Hobby Lords in New Zealand rose 130.6% over 11 measured months, from 5.6K to 13K in August 2026.
Estimated monthly branded searches for Gaming DNA in New Zealand rose 52.9% over 11 measured months, from 1.9K to 2.9K in August 2026.
Estimated monthly branded searches for Card Merchant in New Zealand rose 23.7% over 11 measured months, from 8.7K to 10.8K in August 2026.
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