Card Merchant vs Cerberus Games:Which is more popular by branded search in New Zealand?
In August 2026, Card Merchant had more branded searches than Cerberus Games among card and tabletop game stores in New Zealand. Card Merchant was estimated to have 10.8K branded searches compared to Cerberus Games’ 2.9K, and held a 25.4% Share of Search versus Cerberus Games’ 6.9%.
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Which is more popular in search, Card Merchant or Cerberus Games?
Compare the trading card, board game and tabletop gaming stores New Zealanders shop. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Card Merchant, Cerberus Games. The figures are in the table below the chart.
View monthly share of search table
| Month | Hobby Lords | Card Merchant | Goblin Games | Shuffle and Cut | Cerberus Games | Gaming DNA | Nova Games | Calico Keep |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.1% | 28% | 16.8% | 8.6% | 7.8% | 6.2% | 8.4% | 6.1% |
| Nov 2025 | 26.4% | 27.6% | 11.1% | 8.2% | 7.7% | 6.3% | 6.9% | 5.7% |
| Dec 2025 | 21.8% | 27.7% | 12% | 8.3% | 9.7% | 6.5% | 8.3% | 5.8% |
| Jan 2026 | 25% | 25.2% | 13.2% | 9.3% | 8.8% | 5.8% | 6.2% | 6.5% |
| Feb 2026 | 23.9% | 29% | 12.5% | 8.8% | 8.2% | 5.3% | 7.2% | 5.2% |
| Mar 2026 | 23.7% | 23.6% | 14.1% | 8.6% | 9.9% | 7.9% | 7% | 5.2% |
| Apr 2026 | 28.8% | 24.7% | 12% | 7.1% | 8.4% | 6.7% | 7.2% | 5.2% |
| May 2026 | 26.7% | 26.5% | 13.1% | 7.8% | 7.4% | 6.1% | 6.7% | 5.6% |
| Jun 2026 | 31.2% | 25.3% | 12.4% | 7.3% | 7% | 5.8% | 6.2% | 4.8% |
| Jul 2026 | 30.6% | 25% | 12.2% | 6.1% | 8.5% | 6.8% | 5.9% | 4.7% |
| Aug 2026 | 30.6% | 25.4% | 12.3% | 7.4% | 6.9% | 6.9% | 6.1% | 4.5% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Card Merchant and Cerberus Games comparison changed over the last 12 months?
3 findings
- Card Merchant was ahead of Cerberus Games in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Card Merchant’s estimated Share of Search among card and tabletop game stores in New Zealand moved from 28% to 25.4%, and its estimated monthly branded searches moved from 8.7K to 10.8K.
- Across the 11 months ending August 2026, Cerberus Games’ estimated Share of Search among card and tabletop game stores in New Zealand moved from 7.8% to 6.9%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
How did search popularity change for New Zealand card and tabletop game stores in August 2026?
3 changes
In August 2026, Shuffle and Cut overtook Cerberus Games to rank 4th among card and tabletop game stores in New Zealand, at 7.4%.
In August 2026, Cerberus Games lost estimated Share of Search among card and tabletop game stores in New Zealand, from 8.5% to 6.9%.
Estimated monthly branded searches for Card Merchant in New Zealand rose 23.7% over 11 measured months, from 8.7K to 10.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Card Merchant’s and Cerberus Games’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Card Merchant
6 branded search terms
- card merchant
- card merchant near me
- card merchant new zealand
- card merchant nz
- cardmerchant
- cardmerchant nz
Cerberus Games
4 branded search terms
- cerberus games
- cerberus games nz
- cerberus games online
- cerberusgames
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