Cerberus Games vs Hobby Lords:Which is more popular by branded search in New Zealand?
In August 2026, Hobby Lords had more branded searches than Cerberus Games among card and tabletop game stores in New Zealand. Hobby Lords was estimated to have 13K branded searches compared to Cerberus Games’ 2.9K, and held a 30.6% Share of Search versus Cerberus Games’ 6.9%.
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Which is more popular in search, Cerberus Games or Hobby Lords?
Compare the trading card, board game and tabletop gaming stores New Zealanders shop. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hobby Lords, Cerberus Games. The figures are in the table below the chart.
View monthly share of search table
| Month | Hobby Lords | Card Merchant | Goblin Games | Shuffle and Cut | Cerberus Games | Gaming DNA | Nova Games | Calico Keep |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.1% | 28% | 16.8% | 8.6% | 7.8% | 6.2% | 8.4% | 6.1% |
| Nov 2025 | 26.4% | 27.6% | 11.1% | 8.2% | 7.7% | 6.3% | 6.9% | 5.7% |
| Dec 2025 | 21.8% | 27.7% | 12% | 8.3% | 9.7% | 6.5% | 8.3% | 5.8% |
| Jan 2026 | 25% | 25.2% | 13.2% | 9.3% | 8.8% | 5.8% | 6.2% | 6.5% |
| Feb 2026 | 23.9% | 29% | 12.5% | 8.8% | 8.2% | 5.3% | 7.2% | 5.2% |
| Mar 2026 | 23.7% | 23.6% | 14.1% | 8.6% | 9.9% | 7.9% | 7% | 5.2% |
| Apr 2026 | 28.8% | 24.7% | 12% | 7.1% | 8.4% | 6.7% | 7.2% | 5.2% |
| May 2026 | 26.7% | 26.5% | 13.1% | 7.8% | 7.4% | 6.1% | 6.7% | 5.6% |
| Jun 2026 | 31.2% | 25.3% | 12.4% | 7.3% | 7% | 5.8% | 6.2% | 4.8% |
| Jul 2026 | 30.6% | 25% | 12.2% | 6.1% | 8.5% | 6.8% | 5.9% | 4.7% |
| Aug 2026 | 30.6% | 25.4% | 12.3% | 7.4% | 6.9% | 6.9% | 6.1% | 4.5% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Cerberus Games and Hobby Lords comparison changed over the last 12 months?
3 findings
- Hobby Lords was ahead of Cerberus Games in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cerberus Games’ estimated Share of Search among card and tabletop game stores in New Zealand moved from 7.8% to 6.9%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
- Across the 11 months ending August 2026, Hobby Lords’ estimated Share of Search among card and tabletop game stores in New Zealand moved from 18.1% to 30.6%, and its estimated monthly branded searches moved from 5.6K to 13K.
How did search popularity change for New Zealand card and tabletop game stores in August 2026?
3 changes
In August 2026, Shuffle and Cut overtook Cerberus Games to rank 4th among card and tabletop game stores in New Zealand, at 7.4%.
In August 2026, Cerberus Games lost estimated Share of Search among card and tabletop game stores in New Zealand, from 8.5% to 6.9%.
Estimated monthly branded searches for Hobby Lords in New Zealand rose 130.6% over 11 measured months, from 5.6K to 13K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cerberus Games’ and Hobby Lords’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cerberus Games
4 branded search terms
- cerberus games
- cerberus games nz
- cerberus games online
- cerberusgames
Hobby Lords
7 branded search terms
- hobby lords
- hobby lords near me
- hobby lords new zealand
- hobby lords nz
- hobby lords pokemon cards
- hobbylords
- hobbylords nz
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