How popular isHobby Lords in search?
In August 2026, there were an estimated 13K branded searches for Hobby Lords in New Zealand which is up 130.6% over the last 11 months. Hobby Lords holds 30.6% estimated Share of Search among New Zealand card and tabletop game stores and is ranked 1st of 8 competitors for search popularity.
Hobby Lords30.6%
Card Merchant25.4%
Goblin Games12.3%
Shuffle and Cut7.4%- Cerberus Games6.9%
Gaming DNA6.9%
Nova Games6.1%
Calico Keep4.5%
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Which card and tabletop game stores compete with Hobby Lords?
Share of Search by month for Hobby Lords, Card Merchant, Goblin Games, Shuffle and Cut, Cerberus Games, Gaming DNA, Nova Games, Calico Keep. The figures are in the table below the chart.
View monthly share of search table
| Month | Hobby Lords | Card Merchant | Goblin Games | Shuffle and Cut | Cerberus Games | Gaming DNA | Nova Games | Calico Keep |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.1% | 28% | 16.8% | 8.6% | 7.8% | 6.2% | 8.4% | 6.1% |
| Nov 2025 | 26.4% | 27.6% | 11.1% | 8.2% | 7.7% | 6.3% | 6.9% | 5.7% |
| Dec 2025 | 21.8% | 27.7% | 12% | 8.3% | 9.7% | 6.5% | 8.3% | 5.8% |
| Jan 2026 | 25% | 25.2% | 13.2% | 9.3% | 8.8% | 5.8% | 6.2% | 6.5% |
| Feb 2026 | 23.9% | 29% | 12.5% | 8.8% | 8.2% | 5.3% | 7.2% | 5.2% |
| Mar 2026 | 23.7% | 23.6% | 14.1% | 8.6% | 9.9% | 7.9% | 7% | 5.2% |
| Apr 2026 | 28.8% | 24.7% | 12% | 7.1% | 8.4% | 6.7% | 7.2% | 5.2% |
| May 2026 | 26.7% | 26.5% | 13.1% | 7.8% | 7.4% | 6.1% | 6.7% | 5.6% |
| Jun 2026 | 31.2% | 25.3% | 12.4% | 7.3% | 7% | 5.8% | 6.2% | 4.8% |
| Jul 2026 | 30.6% | 25% | 12.2% | 6.1% | 8.5% | 6.8% | 5.9% | 4.7% |
| Aug 2026 | 30.6% | 25.4% | 12.3% | 7.4% | 6.9% | 6.9% | 6.1% | 4.5% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.6% | 13K | -0.61% | 0 points | |
| 2, held 2nd | 25.4% | 10.8K | +0.84% | +0.3 points | |
| 3, held 3rd | 12.3% | 5.2K | -0.19% | 0 points | |
| 4, moved from 6th to 4th | 7.4% | 3.1K | +20.7% | +1.3 pointsmoved from 6th to 4th | |
| 5, moved from 4th to 5th | 6.9% | 2.9K | -19.5% | -1.6 pointsmoved from 4th to 5th | |
| 6, moved from 5th to 6th | 6.9% | 2.9K | 0% | 0 pointsmoved from 5th to 6th | |
| 7, held 7th | 6.1% | 2.6K | +2% | +0.1 points | |
| 8, held 8th | 4.5% | 1.9K | -4% | -0.2 points |
30.6%
held 1st · 13K estimated branded searches · -0.61% vs prior month · 0 points
25.4%
held 2nd · 10.8K estimated branded searches · +0.84% vs prior month · +0.3 points
12.3%
held 3rd · 5.2K estimated branded searches · -0.19% vs prior month · 0 points
7.4%
moved from 6th to 4th · 3.1K estimated branded searches · +20.7% vs prior month · +1.3 points
6.9%
moved from 4th to 5th · 2.9K estimated branded searches · -19.5% vs prior month · -1.6 points
6.9%
moved from 5th to 6th · 2.9K estimated branded searches · 0% vs prior month · 0 points
6.1%
held 7th · 2.6K estimated branded searches · +2% vs prior month · +0.1 points
4.5%
held 8th · 1.9K estimated branded searches · -4% vs prior month · -0.2 points
Compare search popularity between Hobby Lords and its closest rivals
- Hobby Lords vs Card Merchant: compare search popularity
- Hobby Lords vs Goblin Games: compare search popularity
- Hobby Lords vs Shuffle and Cut: compare search popularity
- Hobby Lords vs Cerberus Games: compare search popularity
- Hobby Lords vs Gaming DNA: compare search popularity
- Compare Hobby Lords with any brand
How has branded search demand for Hobby Lords changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hobby Lords in New Zealand rose from 5.6K to 13K.
- Across the 11 months ending August 2026, Hobby Lords’ estimated Share of Search among card and tabletop game stores in New Zealand increased from 18.1% to 30.6%.
- Across the 11 months ending August 2026, Hobby Lords’ estimated Share of Search among card and tabletop game stores in New Zealand peaked at 31.2% in June 2026 and was lowest at 18.1% in October 2025.
- Across the 11 months ending August 2026, Hobby Lords rose from 2nd to 1st among card and tabletop game stores in New Zealand.
How did search popularity change for New Zealand card and tabletop game stores in August 2026?
6 changes
In August 2026, Shuffle and Cut overtook Gaming DNA to rank 4th among card and tabletop game stores in New Zealand, at 7.4%.
In August 2026, Cerberus Games lost estimated Share of Search among card and tabletop game stores in New Zealand, from 8.5% to 6.9%.
Calico Keep’s estimated Share of Search among card and tabletop game stores in New Zealand has lost ground for 3 months in a row, from 5.6% to 4.5% in August 2026.
Estimated monthly branded searches for Hobby Lords in New Zealand rose 130.6% over 11 measured months, from 5.6K to 13K in August 2026.
Estimated monthly branded searches for Gaming DNA in New Zealand rose 52.9% over 11 measured months, from 1.9K to 2.9K in August 2026.
Estimated monthly branded searches for Card Merchant in New Zealand rose 23.7% over 11 measured months, from 8.7K to 10.8K in August 2026.
How is Hobby Lords measured?
Brandwave collects information about searches that people make online using Hobby Lords’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- hobby lords
- hobby lords near me
- hobby lords new zealand
- hobby lords nz
- hobby lords pokemon cards
- hobbylords
- hobbylords nz
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Is Hobby Lords your brand?
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