Card Merchant vs Gaming DNA:Which is more popular by branded search in New Zealand?
In August 2026, Card Merchant had more branded searches than Gaming DNA among card and tabletop game stores in New Zealand. Card Merchant was estimated to have 10.8K branded searches compared to Gaming DNA’s 2.9K, and held a 25.4% Share of Search versus Gaming DNA’s 6.9%.
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Which is more popular in search, Card Merchant or Gaming DNA?
Compare the trading card, board game and tabletop gaming stores New Zealanders shop. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Card Merchant, Gaming DNA. The figures are in the table below the chart.
View monthly share of search table
| Month | Hobby Lords | Card Merchant | Goblin Games | Shuffle and Cut | Cerberus Games | Gaming DNA | Nova Games | Calico Keep |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.1% | 28% | 16.8% | 8.6% | 7.8% | 6.2% | 8.4% | 6.1% |
| Nov 2025 | 26.4% | 27.6% | 11.1% | 8.2% | 7.7% | 6.3% | 6.9% | 5.7% |
| Dec 2025 | 21.8% | 27.7% | 12% | 8.3% | 9.7% | 6.5% | 8.3% | 5.8% |
| Jan 2026 | 25% | 25.2% | 13.2% | 9.3% | 8.8% | 5.8% | 6.2% | 6.5% |
| Feb 2026 | 23.9% | 29% | 12.5% | 8.8% | 8.2% | 5.3% | 7.2% | 5.2% |
| Mar 2026 | 23.7% | 23.6% | 14.1% | 8.6% | 9.9% | 7.9% | 7% | 5.2% |
| Apr 2026 | 28.8% | 24.7% | 12% | 7.1% | 8.4% | 6.7% | 7.2% | 5.2% |
| May 2026 | 26.7% | 26.5% | 13.1% | 7.8% | 7.4% | 6.1% | 6.7% | 5.6% |
| Jun 2026 | 31.2% | 25.3% | 12.4% | 7.3% | 7% | 5.8% | 6.2% | 4.8% |
| Jul 2026 | 30.6% | 25% | 12.2% | 6.1% | 8.5% | 6.8% | 5.9% | 4.7% |
| Aug 2026 | 30.6% | 25.4% | 12.3% | 7.4% | 6.9% | 6.9% | 6.1% | 4.5% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Card Merchant and Gaming DNA comparison changed over the last 12 months?
3 findings
- Card Merchant was ahead of Gaming DNA in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Card Merchant’s estimated Share of Search among card and tabletop game stores in New Zealand moved from 28% to 25.4%, and its estimated monthly branded searches moved from 8.7K to 10.8K.
- Across the 11 months ending August 2026, Gaming DNA’s estimated Share of Search among card and tabletop game stores in New Zealand moved from 6.2% to 6.9%, and its estimated monthly branded searches moved from 1.9K to 2.9K.
How did search popularity change for New Zealand card and tabletop game stores in August 2026?
3 changes
In August 2026, Shuffle and Cut overtook Gaming DNA to rank 4th among card and tabletop game stores in New Zealand, at 7.4%.
Estimated monthly branded searches for Gaming DNA in New Zealand rose 52.9% over 11 measured months, from 1.9K to 2.9K in August 2026.
Estimated monthly branded searches for Card Merchant in New Zealand rose 23.7% over 11 measured months, from 8.7K to 10.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Card Merchant’s and Gaming DNA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Card Merchant
6 branded search terms
- card merchant
- card merchant near me
- card merchant new zealand
- card merchant nz
- cardmerchant
- cardmerchant nz
Gaming DNA
2 branded search terms
- gaming dna nz
- gamingdna
Put your own brand in this comparison
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