How popular isShuffle and Cut?
In October 2026, people searched for Shuffle and Cut by name about 2,430 times in New Zealand, a 17.3% decrease from the previous year. These searches made up 6.2% of all New Zealand card and tabletop game store searches, placing Shuffle and Cut fifth out of 11 stores. When we asked both ChatGPT and Google AI Overviews about card and tabletop game stores, Shuffle and Cut did not appear in any of the answers.
Shuffle and Cut is the fifth most searched of 11 competitors and not named in the AI answers we collected.
Hobby LordsShare of searches 31.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th
Card MerchantShare of searches 25.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
Cerberus GamesShare of searches 9.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
Goblin GamesShare of searches 7.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
Shuffle and CutShare of searches 6.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top card and tabletop game stores in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Shuffle and Cut did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Card Merchant3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Cerberus Games2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Spellbound Games2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Vagabond Games & Collectables2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bea DnD Games2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Hobby Lords1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Goblin Games1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Shuffle and Cut0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nova Games0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Calico Keep0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about card and tabletop game stores
4 answers
Asked ChatGPT
“Which card and tabletop game store should I shop at in New Zealand?”
Asked ChatGPT
“What are the best card and tabletop game stores in New Zealand?”
Asked ChatGPT
“What's the best card and tabletop game store in New Zealand for tabletop games?”
Searched Google, AI Overview
“card game stores”
Searched Google, AI Overview
“board game shop nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
How often do people search for Shuffle and Cut compared with other New Zealand card and tabletop game stores?
Share of searches by month for Hobby Lords, Card Merchant, Cerberus Games, Goblin Games, Shuffle and Cut, Nova Games, Calico Keep, Spellbound Games, Vagabond Games & Collectables, Bea DnD Games. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hobby Lords | Card Merchant | Cerberus Games | Goblin Games | Shuffle and Cut | Nova Games | Calico Keep | Spellbound Games | Vagabond Games & Collectables | Bea DnD Games | Gaming DNA |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 25.4% | 26.8% | 7.8% | 7.8% | 8% | 6.5% | 5.6% | 5.1% | 4.3% | 2.4% | 0.24% |
| Dec 2025 | 21.3% | 26.6% | 9.7% | 7.8% | 7.9% | 7.8% | 5.6% | 5.1% | 4.3% | 3.5% | 0.38% |
| Jan 2026 | 24.1% | 24.6% | 9% | 9% | 9.1% | 6% | 6.6% | 4.7% | 4% | 2.5% | 0.42% |
| Feb 2026 | 22.7% | 28.5% | 8.3% | 8.3% | 8.5% | 6.9% | 5.2% | 5.5% | 2.9% | 2.9% | 0.32% |
| Mar 2026 | 23% | 23.6% | 10.5% | 10.5% | 8.5% | 7% | 5.4% | 4.7% | 3.8% | 2.6% | 0.5% |
| Apr 2026 | 28.1% | 24.2% | 8.8% | 8.8% | 7.2% | 7.1% | 5.4% | 4.6% | 3.2% | 2.2% | 0.34% |
| May 2026 | 25.2% | 25.8% | 7.5% | 9.4% | 7.6% | 6.3% | 5.6% | 6.2% | 3.4% | 2.6% | 0.36% |
| Jun 2026 | 30.6% | 24.6% | 7.2% | 9% | 7.3% | 6% | 4.8% | 4.7% | 3.2% | 2.2% | 0.42% |
| Jul 2026 | 29.6% | 24.8% | 9% | 9% | 6.1% | 6% | 4.7% | 4.8% | 3.3% | 2.2% | 0.43% |
| Aug 2026 | 30.3% | 24.4% | 7.1% | 8.9% | 7.2% | 5.9% | 4.5% | 4.7% | 3.9% | 2.5% | 0.52% |
| Sep 2026 | 34.3% | 23.4% | 6.9% | 8.5% | 6.9% | 5.7% | 4.1% | 4.5% | 3.1% | 2.1% | 0.4% |
| Oct 2026 | 31.3% | 25.2% | 9.1% | 7.4% | 6.2% | 6.1% | 4.5% | 4.1% | 3.3% | 2.5% | 0.36% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.3% | 12.3K | -15.2% | -3.1 points | |
| 2, held 2nd | 25.2% | 9.9K | 0% | +1.7 points | |
| 3, moved from 5th to 3rd | 9.1% | 3.6K | +24.1% | +2.3 pointsmoved from 5th to 3rd | |
| 4, moved from 3rd to 4th | 7.4% | 2.9K | -19.4% | -1.2 pointsmoved from 3rd to 4th | |
| 5, moved from 4th to 5th | 6.2% | 2.4K | -17.1% | -0.8 pointsmoved from 4th to 5th | |
| 6, held 6th | 6.1% | 2.4K | -0.41% | +0.4 points | |
| 7, moved from 8th to 7th | 4.5% | 1.8K | +1.7% | +0.4 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 4.1% | 1.6K | -15.8% | -0.4 pointsmoved from 7th to 8th | |
| 9, held 9th | 3.3% | 1.3K | 0% | +0.2 points | |
| 10, held 10th | 2.5% | 1K | +13.6% | +0.5 points | |
| 11, held 11th | 0.36% | 140 | -17.6% | 0 points |
31.3%
Held 1st. 12.3K estimated branded searches, -15.2% vs prior month. Share -3.1 points.
25.2%
Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share +1.7 points.
9.1%
Moved from 5th to 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share +2.3 points.
7.4%
Moved from 3rd to 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share -1.2 points.
6.2%
Moved from 4th to 5th. 2.4K estimated branded searches, -17.1% vs prior month. Share -0.8 points.
6.1%
Held 6th. 2.4K estimated branded searches, -0.41% vs prior month. Share +0.4 points.
4.5%
Moved from 8th to 7th. 1.8K estimated branded searches, +1.7% vs prior month. Share +0.4 points.
4.1%
Moved from 7th to 8th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.4 points.
Held 9th. 1.3K estimated branded searches, 0% vs prior month. Share +0.2 points.
2.5%
Held 10th. 1K estimated branded searches, +13.6% vs prior month. Share +0.5 points.
11.
Gaming DNA0.36%
Held 11th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.
Compare popularity between Shuffle and Cut and its closest rivals
Every comparison with Shuffle and Cut
10 comparisons
- Card Merchant vs Shuffle and Cut
- Cerberus Games vs Shuffle and Cut
- Goblin Games vs Shuffle and Cut
- Hobby Lords vs Shuffle and Cut
- Nova Games vs Shuffle and Cut
- Calico Keep vs Shuffle and Cut
- Shuffle and Cut vs Spellbound Games
- Shuffle and Cut vs Vagabond Games & Collectables
- Bea DnD Games vs Shuffle and Cut
- Gaming DNA vs Shuffle and Cut
How has branded search demand for Shuffle and Cut changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Shuffle and Cut in New Zealand fell from 2.9K to 2.4K.
- Across the 12 months ending October 2026, Shuffle and Cut’s share of searches among card and tabletop game stores in New Zealand decreased from 8% to 6.2%.
- Across the 12 months ending October 2026, Shuffle and Cut’s share of searches among card and tabletop game stores in New Zealand peaked at 9.1% in January 2026 and was lowest at 6.1% in July 2026.
- Across the 12 months ending October 2026, Shuffle and Cut fell from 3rd to 5th among card and tabletop game stores in New Zealand.
How did search popularity change for New Zealand card and tabletop game stores in October 2026?
6 changes
In October 2026, Cerberus Games overtook Goblin Games and Shuffle and Cut to rank 3rd among card and tabletop game stores in New Zealand, with 9.1% of the searches.
In October 2026, Card Merchant gained share of searches among card and tabletop game stores in New Zealand, from 23.4% to 25.2%.
In October 2026, Hobby Lords lost share of searches among card and tabletop game stores in New Zealand, from 34.3% to 31.3%.
In October 2026, Goblin Games lost share of searches among card and tabletop game stores in New Zealand, from 8.5% to 7.4%.
In October 2026, Shuffle and Cut lost share of searches among card and tabletop game stores in New Zealand, from 6.9% to 6.2%.
Spellbound Games’ share of searches among card and tabletop game stores in New Zealand has lost ground for 3 months in a row, from 4.8% to 4.1% in October 2026.
How are Shuffle and Cut’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Shuffle and Cut’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- shuffle and cut games
- shuffleandcut
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