Calico Keep vs Shuffle and Cut:Which is more popular by branded search in New Zealand?
In August 2026, Shuffle and Cut had more branded searches than Calico Keep among card and tabletop game stores in New Zealand. Shuffle and Cut was estimated to have 3.1K branded searches compared to Calico Keep’s 1.9K, and held a 7.4% Share of Search versus Calico Keep’s 4.5%.
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Which is more popular in search, Calico Keep or Shuffle and Cut?
Compare the trading card, board game and tabletop gaming stores New Zealanders shop. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shuffle and Cut, Calico Keep. The figures are in the table below the chart.
View monthly share of search table
| Month | Hobby Lords | Card Merchant | Goblin Games | Shuffle and Cut | Cerberus Games | Gaming DNA | Nova Games | Calico Keep |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.1% | 28% | 16.8% | 8.6% | 7.8% | 6.2% | 8.4% | 6.1% |
| Nov 2025 | 26.4% | 27.6% | 11.1% | 8.2% | 7.7% | 6.3% | 6.9% | 5.7% |
| Dec 2025 | 21.8% | 27.7% | 12% | 8.3% | 9.7% | 6.5% | 8.3% | 5.8% |
| Jan 2026 | 25% | 25.2% | 13.2% | 9.3% | 8.8% | 5.8% | 6.2% | 6.5% |
| Feb 2026 | 23.9% | 29% | 12.5% | 8.8% | 8.2% | 5.3% | 7.2% | 5.2% |
| Mar 2026 | 23.7% | 23.6% | 14.1% | 8.6% | 9.9% | 7.9% | 7% | 5.2% |
| Apr 2026 | 28.8% | 24.7% | 12% | 7.1% | 8.4% | 6.7% | 7.2% | 5.2% |
| May 2026 | 26.7% | 26.5% | 13.1% | 7.8% | 7.4% | 6.1% | 6.7% | 5.6% |
| Jun 2026 | 31.2% | 25.3% | 12.4% | 7.3% | 7% | 5.8% | 6.2% | 4.8% |
| Jul 2026 | 30.6% | 25% | 12.2% | 6.1% | 8.5% | 6.8% | 5.9% | 4.7% |
| Aug 2026 | 30.6% | 25.4% | 12.3% | 7.4% | 6.9% | 6.9% | 6.1% | 4.5% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Calico Keep and Shuffle and Cut comparison changed over the last 12 months?
3 findings
- Shuffle and Cut was ahead of Calico Keep in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Calico Keep’s estimated Share of Search among card and tabletop game stores in New Zealand moved from 6.1% to 4.5%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 11 months ending August 2026, Shuffle and Cut’s estimated Share of Search among card and tabletop game stores in New Zealand moved from 8.6% to 7.4%, and its estimated monthly branded searches moved from 2.7K to 3.1K.
How did search popularity change for New Zealand card and tabletop game stores in August 2026?
2 changes
In August 2026, Shuffle and Cut overtook Gaming DNA to rank 4th among card and tabletop game stores in New Zealand, at 7.4%.
Calico Keep’s estimated Share of Search among card and tabletop game stores in New Zealand has lost ground for 3 months in a row, from 5.6% to 4.5% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Calico Keep’s and Shuffle and Cut’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Calico Keep
3 branded search terms
- calico keep
- calico keep nz
- calicokeep
Shuffle and Cut
4 branded search terms
- shuffle and cut games
- shuffle and cut near me
- shuffle and cut nz
- shuffleandcut
Put your own brand in this comparison
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