Bea DnD Games vs Gaming DNA:Which is more popular in New Zealand?
In October 2026, Bea DnD Games had more branded searches than Gaming DNA among card and tabletop game stores in New Zealand. Bea DnD Games had about 1,000 branded searches, while Gaming DNA had 140. Bea DnD Games made up 2.5% of all card and tabletop game store searches we track, and Gaming DNA accounted for 0.36%. When we asked ChatGPT and Google AI Overviews about card and tabletop game stores, Bea DnD Games appeared in two of the four answers and Gaming DNA in none.
Who do people search for more?
Bea DnD Games, about 7 searches for every 1 for Gaming DNA
Who does AI mention more?
Bea DnD Games, mentioned in 2 of 4 answers, Gaming DNA in 0
Who does AI recommend more?
Bea DnD Games, the only one of the two named
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Top card and tabletop game stores in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Bea DnD Games was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Gaming DNA did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Card Merchant3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Cerberus Games2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Spellbound Games2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Vagabond Games & Collectables2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bea DnD Games2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hobby Lords1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Goblin Games1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Shuffle and Cut0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nova Games0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Gaming DNA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about card and tabletop game stores
4 answers
Asked ChatGPT
“Which card and tabletop game store should I shop at in New Zealand?”
Asked ChatGPT
“What are the best card and tabletop game stores in New Zealand?”
Asked ChatGPT
“What's the best card and tabletop game store in New Zealand for tabletop games?”
Searched Google, AI Overview
“card game stores”
Searched Google, AI Overview
“board game shop nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Bea DnD Games or Gaming DNA more popular in search?
This chart shows how often people search Google for Bea DnD Games and Gaming DNA by name. Each line represents a brand's share of searches for all 11 card and tabletop game stores we track, month by month, from searches in New Zealand.
Share of searches by month for Bea DnD Games, Gaming DNA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hobby Lords | Card Merchant | Cerberus Games | Goblin Games | Shuffle and Cut | Nova Games | Calico Keep | Spellbound Games | Vagabond Games & Collectables | Bea DnD Games | Gaming DNA |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 25.4% | 26.8% | 7.8% | 7.8% | 8% | 6.5% | 5.6% | 5.1% | 4.3% | 2.4% | 0.24% |
| Dec 2025 | 21.3% | 26.6% | 9.7% | 7.8% | 7.9% | 7.8% | 5.6% | 5.1% | 4.3% | 3.5% | 0.38% |
| Jan 2026 | 24.1% | 24.6% | 9% | 9% | 9.1% | 6% | 6.6% | 4.7% | 4% | 2.5% | 0.42% |
| Feb 2026 | 22.7% | 28.5% | 8.3% | 8.3% | 8.5% | 6.9% | 5.2% | 5.5% | 2.9% | 2.9% | 0.32% |
| Mar 2026 | 23% | 23.6% | 10.5% | 10.5% | 8.5% | 7% | 5.4% | 4.7% | 3.8% | 2.6% | 0.5% |
| Apr 2026 | 28.1% | 24.2% | 8.8% | 8.8% | 7.2% | 7.1% | 5.4% | 4.6% | 3.2% | 2.2% | 0.34% |
| May 2026 | 25.2% | 25.8% | 7.5% | 9.4% | 7.6% | 6.3% | 5.6% | 6.2% | 3.4% | 2.6% | 0.36% |
| Jun 2026 | 30.6% | 24.6% | 7.2% | 9% | 7.3% | 6% | 4.8% | 4.7% | 3.2% | 2.2% | 0.42% |
| Jul 2026 | 29.6% | 24.8% | 9% | 9% | 6.1% | 6% | 4.7% | 4.8% | 3.3% | 2.2% | 0.43% |
| Aug 2026 | 30.3% | 24.4% | 7.1% | 8.9% | 7.2% | 5.9% | 4.5% | 4.7% | 3.9% | 2.5% | 0.52% |
| Sep 2026 | 34.3% | 23.4% | 6.9% | 8.5% | 6.9% | 5.7% | 4.1% | 4.5% | 3.1% | 2.1% | 0.4% |
| Oct 2026 | 31.3% | 25.2% | 9.1% | 7.4% | 6.2% | 6.1% | 4.5% | 4.1% | 3.3% | 2.5% | 0.36% |
How has branded search for Bea DnD Games and Gaming DNA changed in New Zealand over the last 12 months?
3 findings
- Bea DnD Games was ahead of Gaming DNA in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Bea DnD Games’ share of searches among card and tabletop game stores in New Zealand moved from 2.4% to 2.5%, and its estimated monthly branded searches moved from 880 to 1K.
- Across the 12 months ending October 2026, Gaming DNA’s share of searches among card and tabletop game stores in New Zealand moved from 0.24% to 0.36%, and its estimated monthly branded searches moved from 90 to 140.
How did search popularity change for New Zealand card and tabletop game stores in October 2026?
2 changes

Estimated monthly branded searches for Gaming DNA in New Zealand rose 55.6% over 12 measured months, from 90 to 140 in October 2026.

Estimated monthly branded searches for Bea DnD Games in New Zealand rose 13.6% over 12 measured months, from 880 to 1K in October 2026.
How are Bea DnD Games’ and Gaming DNA’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bea DnD Games’ and Gaming DNA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bea DnD Games
1 branded search term
- bea dnd games
Gaming DNA
1 branded search term
- gamingdna
Other head-to-heads among card and tabletop game stores

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