Card Merchant vs Goblin Games:Which is more popular in New Zealand?
In October 2026, Card Merchant had more branded searches than Goblin Games among card and tabletop game stores in New Zealand. Card Merchant had about 9,900 branded searches, while Goblin Games had 2,910. Card Merchant made up 25.2% of all card and tabletop game store searches we track, and Goblin Games accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about card and tabletop game stores, Card Merchant appeared in three of the four answers and Goblin Games in one. Card Merchant and Goblin Games were each mentioned first in one of the two answers that named either.
Who do people search for more?
Card Merchant, about 3 searches for every 1 for Goblin Games
Who does AI mention more?
Card Merchant, mentioned in 3 of 4 answers, Goblin Games in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top card and tabletop game stores in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Card Merchant was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Goblin Games was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Card Merchant and Goblin Games were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Card Merchant3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Cerberus Games2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Spellbound Games2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Vagabond Games & Collectables2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bea DnD Games2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hobby Lords1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Goblin Games1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Shuffle and Cut0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nova Games0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Calico Keep0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about card and tabletop game stores
4 answers
Asked ChatGPT
“Which card and tabletop game store should I shop at in New Zealand?”
Asked ChatGPT
“What are the best card and tabletop game stores in New Zealand?”
Asked ChatGPT
“What's the best card and tabletop game store in New Zealand for tabletop games?”
Searched Google, AI Overview
“card game stores”
Searched Google, AI Overview
“board game shop nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Card Merchant or Goblin Games more popular in search?
This chart shows how often people search Google for Card Merchant and Goblin Games by name. Each line represents a brand's share of searches for all 11 card and tabletop game stores we track, month by month, from searches in New Zealand.
Share of searches by month for Card Merchant, Goblin Games. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hobby Lords | Card Merchant | Cerberus Games | Goblin Games | Shuffle and Cut | Nova Games | Calico Keep | Spellbound Games | Vagabond Games & Collectables | Bea DnD Games | Gaming DNA |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 25.4% | 26.8% | 7.8% | 7.8% | 8% | 6.5% | 5.6% | 5.1% | 4.3% | 2.4% | 0.24% |
| Dec 2025 | 21.3% | 26.6% | 9.7% | 7.8% | 7.9% | 7.8% | 5.6% | 5.1% | 4.3% | 3.5% | 0.38% |
| Jan 2026 | 24.1% | 24.6% | 9% | 9% | 9.1% | 6% | 6.6% | 4.7% | 4% | 2.5% | 0.42% |
| Feb 2026 | 22.7% | 28.5% | 8.3% | 8.3% | 8.5% | 6.9% | 5.2% | 5.5% | 2.9% | 2.9% | 0.32% |
| Mar 2026 | 23% | 23.6% | 10.5% | 10.5% | 8.5% | 7% | 5.4% | 4.7% | 3.8% | 2.6% | 0.5% |
| Apr 2026 | 28.1% | 24.2% | 8.8% | 8.8% | 7.2% | 7.1% | 5.4% | 4.6% | 3.2% | 2.2% | 0.34% |
| May 2026 | 25.2% | 25.8% | 7.5% | 9.4% | 7.6% | 6.3% | 5.6% | 6.2% | 3.4% | 2.6% | 0.36% |
| Jun 2026 | 30.6% | 24.6% | 7.2% | 9% | 7.3% | 6% | 4.8% | 4.7% | 3.2% | 2.2% | 0.42% |
| Jul 2026 | 29.6% | 24.8% | 9% | 9% | 6.1% | 6% | 4.7% | 4.8% | 3.3% | 2.2% | 0.43% |
| Aug 2026 | 30.3% | 24.4% | 7.1% | 8.9% | 7.2% | 5.9% | 4.5% | 4.7% | 3.9% | 2.5% | 0.52% |
| Sep 2026 | 34.3% | 23.4% | 6.9% | 8.5% | 6.9% | 5.7% | 4.1% | 4.5% | 3.1% | 2.1% | 0.4% |
| Oct 2026 | 31.3% | 25.2% | 9.1% | 7.4% | 6.2% | 6.1% | 4.5% | 4.1% | 3.3% | 2.5% | 0.36% |
How has branded search for Card Merchant and Goblin Games changed in New Zealand over the last 12 months?
3 findings
- Card Merchant was ahead of Goblin Games in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Card Merchant’s share of searches among card and tabletop game stores in New Zealand moved from 26.8% to 25.2%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending October 2026, Goblin Games’ share of searches among card and tabletop game stores in New Zealand moved from 7.8% to 7.4%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for New Zealand card and tabletop game stores in October 2026?
3 changes
In October 2026, Cerberus Games overtook Goblin Games and Shuffle and Cut to rank 3rd among card and tabletop game stores in New Zealand, with 9.1% of the searches.
In October 2026, Card Merchant gained share of searches among card and tabletop game stores in New Zealand, from 23.4% to 25.2%.
In October 2026, Goblin Games lost share of searches among card and tabletop game stores in New Zealand, from 8.5% to 7.4%.
How are Card Merchant’s and Goblin Games’ branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Card Merchant’s and Goblin Games’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Card Merchant
2 branded search terms
- card merchant
- cardmerchant
Goblin Games
3 branded search terms
- goblin games
- goblin games warhammer
- goblingames
Other head-to-heads among card and tabletop game stores
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