Gaming DNA vs Goblin Games:Which is more popular by branded search in New Zealand?
In August 2026, Goblin Games had more branded searches than Gaming DNA among card and tabletop game stores in New Zealand. Goblin Games was estimated to have 5.2K branded searches compared to Gaming DNA’s 2.9K, and held a 12.3% Share of Search versus Gaming DNA’s 6.9%.
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Which is more popular in search, Gaming DNA or Goblin Games?
Compare the trading card, board game and tabletop gaming stores New Zealanders shop. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Goblin Games, Gaming DNA. The figures are in the table below the chart.
View monthly share of search table
| Month | Hobby Lords | Card Merchant | Goblin Games | Shuffle and Cut | Cerberus Games | Gaming DNA | Nova Games | Calico Keep |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.1% | 28% | 16.8% | 8.6% | 7.8% | 6.2% | 8.4% | 6.1% |
| Nov 2025 | 26.4% | 27.6% | 11.1% | 8.2% | 7.7% | 6.3% | 6.9% | 5.7% |
| Dec 2025 | 21.8% | 27.7% | 12% | 8.3% | 9.7% | 6.5% | 8.3% | 5.8% |
| Jan 2026 | 25% | 25.2% | 13.2% | 9.3% | 8.8% | 5.8% | 6.2% | 6.5% |
| Feb 2026 | 23.9% | 29% | 12.5% | 8.8% | 8.2% | 5.3% | 7.2% | 5.2% |
| Mar 2026 | 23.7% | 23.6% | 14.1% | 8.6% | 9.9% | 7.9% | 7% | 5.2% |
| Apr 2026 | 28.8% | 24.7% | 12% | 7.1% | 8.4% | 6.7% | 7.2% | 5.2% |
| May 2026 | 26.7% | 26.5% | 13.1% | 7.8% | 7.4% | 6.1% | 6.7% | 5.6% |
| Jun 2026 | 31.2% | 25.3% | 12.4% | 7.3% | 7% | 5.8% | 6.2% | 4.8% |
| Jul 2026 | 30.6% | 25% | 12.2% | 6.1% | 8.5% | 6.8% | 5.9% | 4.7% |
| Aug 2026 | 30.6% | 25.4% | 12.3% | 7.4% | 6.9% | 6.9% | 6.1% | 4.5% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Gaming DNA and Goblin Games comparison changed over the last 12 months?
3 findings
- Goblin Games was ahead of Gaming DNA in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gaming DNA’s estimated Share of Search among card and tabletop game stores in New Zealand moved from 6.2% to 6.9%, and its estimated monthly branded searches moved from 1.9K to 2.9K.
- Across the 11 months ending August 2026, Goblin Games’ estimated Share of Search among card and tabletop game stores in New Zealand moved from 16.8% to 12.3%, and its estimated monthly branded searches held steady at 5.2K.
How did search popularity change for New Zealand card and tabletop game stores in August 2026?
2 changes
In August 2026, Shuffle and Cut overtook Gaming DNA to rank 4th among card and tabletop game stores in New Zealand, at 7.4%.
Estimated monthly branded searches for Gaming DNA in New Zealand rose 52.9% over 11 measured months, from 1.9K to 2.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Gaming DNA’s and Goblin Games’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gaming DNA
2 branded search terms
- gaming dna nz
- gamingdna
Goblin Games
7 branded search terms
- goblin games
- goblin games near me
- goblin games nz
- goblin games online
- goblin games warhammer
- goblingames
- goblingames nz
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