How popular isFreelancer.com in search?
In August 2026, there were an estimated 120 branded searches for Freelancer.com in New Zealand which is down 33.3% over the last 11 months. Freelancer.com holds 0.95% estimated Share of Search among New Zealand freelance marketplaces and is ranked 4th of 5 competitors for search popularity.
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Which freelance marketplaces compete with Freelancer.com?
Share of Search by month for Fiverr, Upwork, Freelancer.com. The figures are in the table below the chart.
View monthly share of search table
| Month | Fiverr | Upwork | Toptal | Freelancer.com | 99designs |
|---|---|---|---|---|---|
| Oct 2025 | 65.7% | 31.3% | 1.2% | 1.1% | 0.74% |
| Nov 2025 | 60.8% | 35.8% | 1.4% | 1.5% | 0.49% |
| Dec 2025 | 60.9% | 36.1% | 1.3% | 1.1% | 0.57% |
| Jan 2026 | 56.2% | 40.5% | 1.5% | 1.5% | 0.38% |
| Feb 2026 | 59.8% | 36.3% | 1.4% | 2.1% | 0.48% |
| Mar 2026 | 54.2% | 41.8% | 1.5% | 1.9% | 0.68% |
| Apr 2026 | 55.5% | 41.3% | 1.2% | 1.6% | 0.38% |
| May 2026 | 58.3% | 37.7% | 1.2% | 2.1% | 0.67% |
| Jun 2026 | 59.8% | 37.4% | 1.1% | 1.1% | 0.55% |
| Jul 2026 | 55.2% | 41.9% | 1.2% | 1.3% | 0.47% |
| Aug 2026 | 55.1% | 41.8% | 1.5% | 0.95% | 0.71% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.1% | 7K | -0.71% | -0.1 points | |
| 2, held 2nd | 41.8% | 5.3K | -0.93% | -0.2 points | |
| 3, moved from 4th to 3rd | 1.5% | 190 | +26.7% | +0.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 0.95% | 120 | -25% | -0.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.71% | 90 | +50% | +0.2 points |
1.
Fiverr55.1%
held 1st · 7K estimated branded searches · -0.71% vs prior month · -0.1 points
2.
Upwork41.8%
held 2nd · 5.3K estimated branded searches · -0.93% vs prior month · -0.2 points
3.
Toptal1.5%
moved from 4th to 3rd · 190 estimated branded searches · +26.7% vs prior month · +0.3 points
0.95%
moved from 3rd to 4th · 120 estimated branded searches · -25% vs prior month · -0.3 points
0.71%
held 5th · 90 estimated branded searches · +50% vs prior month · +0.2 points
Compare search popularity between Freelancer.com and its closest rivals
How has branded search demand for Freelancer.com changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Freelancer.com in New Zealand fell from 180 to 120.
- Across the 11 months ending August 2026, Freelancer.com’s estimated Share of Search among freelance marketplaces in New Zealand peaked at 2.1% in February 2026 and was lowest at 0.95% in August 2026.
How did search popularity change for New Zealand freelance marketplaces in August 2026?
4 changes
In August 2026, Toptal rose from 4th to 3rd among freelance marketplaces in New Zealand.
In August 2026, Freelancer.com fell from 3rd to 4th among freelance marketplaces in New Zealand.
Estimated monthly branded searches for Fiverr in New Zealand fell 34.7% over 11 measured months, from 10.7K to 7K in August 2026.
Estimated monthly branded searches for 99designs in New Zealand fell 25% over 11 measured months, from 120 to 90 in August 2026.
How is Freelancer.com measured?
Brandwave collects information about searches that people make online using Freelancer.com’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- freelancer com
- freelancer website
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Is Freelancer.com your brand?
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