How popular isToptal in search?
In August 2026, there were an estimated 190 branded searches for Toptal in New Zealand which held steady over the last 11 months. Toptal holds 1.5% estimated Share of Search among New Zealand freelance marketplaces and is ranked 3rd of 5 competitors for search popularity.
Fiverr55.1%
Upwork41.8%
Toptal1.5%
Freelancer.com0.95%
99designs0.71%
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Which freelance marketplaces compete with Toptal?
Share of Search by month for Fiverr, Upwork, Toptal. The figures are in the table below the chart.
View monthly share of search table
| Month | Fiverr | Upwork | Toptal | Freelancer.com | 99designs |
|---|---|---|---|---|---|
| Oct 2025 | 65.7% | 31.3% | 1.2% | 1.1% | 0.74% |
| Nov 2025 | 60.8% | 35.8% | 1.4% | 1.5% | 0.49% |
| Dec 2025 | 60.9% | 36.1% | 1.3% | 1.1% | 0.57% |
| Jan 2026 | 56.2% | 40.5% | 1.5% | 1.5% | 0.38% |
| Feb 2026 | 59.8% | 36.3% | 1.4% | 2.1% | 0.48% |
| Mar 2026 | 54.2% | 41.8% | 1.5% | 1.9% | 0.68% |
| Apr 2026 | 55.5% | 41.3% | 1.2% | 1.6% | 0.38% |
| May 2026 | 58.3% | 37.7% | 1.2% | 2.1% | 0.67% |
| Jun 2026 | 59.8% | 37.4% | 1.1% | 1.1% | 0.55% |
| Jul 2026 | 55.2% | 41.9% | 1.2% | 1.3% | 0.47% |
| Aug 2026 | 55.1% | 41.8% | 1.5% | 0.95% | 0.71% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.1% | 7K | -0.71% | -0.1 points | |
| 2, held 2nd | 41.8% | 5.3K | -0.93% | -0.2 points | |
| 3, moved from 4th to 3rd | 1.5% | 190 | +26.7% | +0.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 0.95% | 120 | -25% | -0.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.71% | 90 | +50% | +0.2 points |
1.
Fiverr55.1%
held 1st · 7K estimated branded searches · -0.71% vs prior month · -0.1 points
2.
Upwork41.8%
held 2nd · 5.3K estimated branded searches · -0.93% vs prior month · -0.2 points
3.
Toptal1.5%
moved from 4th to 3rd · 190 estimated branded searches · +26.7% vs prior month · +0.3 points
0.95%
moved from 3rd to 4th · 120 estimated branded searches · -25% vs prior month · -0.3 points
0.71%
held 5th · 90 estimated branded searches · +50% vs prior month · +0.2 points
Compare search popularity between Toptal and its closest rivals
How has branded search demand for Toptal changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Toptal in New Zealand held steady at 190.
- Across the 11 months ending August 2026, Toptal’s estimated Share of Search among freelance marketplaces in New Zealand held steady, from 1.2% to 1.5%.
How did search popularity change for New Zealand freelance marketplaces in August 2026?
4 changes
In August 2026, Toptal rose from 4th to 3rd among freelance marketplaces in New Zealand.
In August 2026, Freelancer.com fell from 3rd to 4th among freelance marketplaces in New Zealand.
Estimated monthly branded searches for Fiverr in New Zealand fell 34.7% over 11 measured months, from 10.7K to 7K in August 2026.
Estimated monthly branded searches for 99designs in New Zealand fell 25% over 11 measured months, from 120 to 90 in August 2026.
How is Toptal measured?
Brandwave collects information about searches that people make online using Toptal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- toptal
- toptal com
- toptal freelance
- toptal hire
- toptal nz
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Is Toptal your brand?
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