Fiverr vs Toptal:Which is more popular by branded search in New Zealand?
In August 2026, Fiverr had more branded searches than Toptal among freelance marketplaces in New Zealand. Fiverr was estimated to have 7K branded searches compared to Toptal’s 190, and held a 55.1% Share of Search versus Toptal’s 1.5%.
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Which is more popular in search, Fiverr or Toptal?
Compare the freelance marketplaces New Zealand businesses hire contractors from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fiverr, Toptal. The figures are in the table below the chart.
View monthly share of search table
| Month | Fiverr | Upwork | Toptal | Freelancer.com | 99designs |
|---|---|---|---|---|---|
| Oct 2025 | 65.7% | 31.3% | 1.2% | 1.1% | 0.74% |
| Nov 2025 | 60.8% | 35.8% | 1.4% | 1.5% | 0.49% |
| Dec 2025 | 60.9% | 36.1% | 1.3% | 1.1% | 0.57% |
| Jan 2026 | 56.2% | 40.5% | 1.5% | 1.5% | 0.38% |
| Feb 2026 | 59.8% | 36.3% | 1.4% | 2.1% | 0.48% |
| Mar 2026 | 54.2% | 41.8% | 1.5% | 1.9% | 0.68% |
| Apr 2026 | 55.5% | 41.3% | 1.2% | 1.6% | 0.38% |
| May 2026 | 58.3% | 37.7% | 1.2% | 2.1% | 0.67% |
| Jun 2026 | 59.8% | 37.4% | 1.1% | 1.1% | 0.55% |
| Jul 2026 | 55.2% | 41.9% | 1.2% | 1.3% | 0.47% |
| Aug 2026 | 55.1% | 41.8% | 1.5% | 0.95% | 0.71% |
| Sep 2026 | — | — | — | — | — |
How has the Fiverr and Toptal comparison changed over the last 12 months?
3 findings
- Fiverr was ahead of Toptal in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fiverr’s estimated Share of Search among freelance marketplaces in New Zealand moved from 65.7% to 55.1%, and its estimated monthly branded searches moved from 10.7K to 7K.
- Across the 11 months ending August 2026, Toptal’s estimated Share of Search among freelance marketplaces in New Zealand moved from 1.2% to 1.5%, and its estimated monthly branded searches held steady at 190.
How did search popularity change for New Zealand freelance marketplaces in August 2026?
2 changes
In August 2026, Toptal rose from 4th to 3rd among freelance marketplaces in New Zealand.
Estimated monthly branded searches for Fiverr in New Zealand fell 34.7% over 11 measured months, from 10.7K to 7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fiverr’s and Toptal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.