Brandwave

How popular isFiverr?

In October 2026, people searched for Fiverr by name about 5,430 times in New Zealand, a 33.5% decrease from the previous year. These searches made up 57.9% of all New Zealand freelance marketplace searches, placing Fiverr first out of eight marketplaces. When we asked both ChatGPT and Google AI Overviews about freelance marketplaces, Fiverr appeared in four of the five answers and was the second most recommended of the eight.

Search and AI answers in October 2026

Fiverr is the most searched of 8 competitors and the second most recommended in the AI answers we collected.

  1. FiverrShare of searches 57.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. UpworkShare of searches 39.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. ToptalShare of searches 1.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. 99designsShare of searches 0.43%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  5. DesignCrowdShare of searches 0.32%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top freelance marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fiverr was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fiverr is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Upwork1st
  2. Fiverr2nd
  3. Contra3rd
  4. Zealancer4th
  5. Toptal5th
  6. Freelancer5th
  7. 99designs7th
  8. DesignCrowd–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Upwork5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fiverr4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Toptal2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 99designs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freelancer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Contra2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zealancer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DesignCrowd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about freelance marketplaces

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Fiverr compared with other New Zealand freelance marketplaces?

Fiverr against freelance marketplaces in New Zealand, by month

Share of searches by month for Fiverr, Upwork. The figures are in the table below the chart.

View monthly share of searches table
MonthFiverrUpworkToptal99designsDesignCrowdFreelancerContraZealancer
Nov 202561.9%34.8%1.4%0.53%0.38%0.53%0.08%0.3%
Dec 202562.3%34.8%1.4%0.61%0.38%0.38%0.08%0.15%
Jan 202657.6%39.2%1.5%0.35%0.49%0.63%0.07%0.21%
Feb 202662%35.6%1.1%0.38%0.38%0.38%0.08%0.15%
Mar 202655.3%41.5%1.5%0.67%0.47%0.34%0.07%0.2%
Apr 202656.6%41%1.2%0.34%0.34%0.27%0.07%0.21%
May 202659.9%37.5%1.2%0.51%0.29%0.37%0.07%0.15%
Jun 202660.7%36.4%1.1%0.52%0.52%0.52%0.07%0.07%
Jul 202656.3%40.9%1.2%0.42%0.42%0.59%0.08%0.08%
Aug 202656.4%40.6%1.5%0.59%0.42%0.25%0.08%0.17%
Sep 202657.4%40.2%1%0.52%0.43%0.17%0.09%0.17%
Oct 202657.9%39.7%1.3%0.43%0.32%0.21%0.11%0.11%

  1. 1.Fiverr

    57.9%

    Held 1st. 5.4K estimated branded searches, -18.1% vs prior month. Share +0.5 points.

  2. 2.Upwork

    39.7%

    Held 2nd. 3.7K estimated branded searches, -20% vs prior month. Share -0.6 points.

  3. 3.Toptal

    1.3%

    Held 3rd. 120 estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.99designs

    0.43%

    Held 4th. 40 estimated branded searches, -33.3% vs prior month. Share -0.1 points.

  5. 5.DesignCrowd

    0.32%

    Held 5th. 30 estimated branded searches, -40% vs prior month. Share -0.1 points.

  6. 6.Freelancer

    0.21%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Contra

    0.11%

    Moved from 8th to 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Zealancer

    0.11%

    Moved from 7th to 8th. 10 estimated branded searches, -50% vs prior month. Share -0.1 points.

Compare popularity between Fiverr and its closest rivals

Every comparison with Fiverr

7 comparisons

How has branded search demand for Fiverr changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Fiverr in New Zealand fell from 8.2K to 5.4K.
  • Across the 12 months ending October 2026, Fiverr’s share of searches among freelance marketplaces in New Zealand decreased from 61.9% to 57.9%.
  • Across the 12 months ending October 2026, Fiverr’s share of searches among freelance marketplaces in New Zealand peaked at 62.3% in December 2025 and was lowest at 55.3% in March 2026.

How did search popularity change for New Zealand freelance marketplaces in October 2026?

6 changes

  1. In October 2026, Fiverr gained share of searches among freelance marketplaces in New Zealand, from 57.4% to 57.9%.

  2. In October 2026, Upwork lost share of searches among freelance marketplaces in New Zealand, from 40.2% to 39.7%.

  3. In October 2026, Contra rose from 8th to 7th among freelance marketplaces in New Zealand.

  4. In October 2026, Zealancer fell from 7th to 8th among freelance marketplaces in New Zealand.

  5. Estimated monthly branded searches for Freelancer in New Zealand fell 71.4% over 12 measured months, from 70 to 20 in October 2026.

  6. Estimated monthly branded searches for 99designs in New Zealand fell 42.9% over 12 measured months, from 70 to 40 in October 2026.

How are Fiverr’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Fiverr’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fiverr
  • fiverr app
  • fiverr freelance
  • fiverr hire
  • fiverr seo

Do you work for Fiverr? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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