Fiverr vs Zealancer:Which is more popular in New Zealand?
In October 2026, Fiverr had more branded searches than Zealancer among freelance marketplaces in New Zealand. Fiverr had about 5,430 branded searches, while Zealancer had 10. Fiverr made up 57.9% of all freelance marketplace searches we track, and Zealancer accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about freelance marketplaces, Fiverr appeared in four of the five answers and Zealancer in two. Fiverr was mentioned before Zealancer in three out of four answers.
Who do people search for more?
Fiverr, about 543 searches for every 1 for Zealancer
Who does AI mention more?
Fiverr, mentioned in 4 of 5 answers, Zealancer in 2
Who does AI recommend more?
Fiverr, named ahead of Zealancer in 3 of 4 answers
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Top freelance marketplaces in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fiverr was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Zealancer was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fiverr was listed before Zealancer in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Upwork1st- Fiverr2nd
Contra3rd
Zealancer4th
Toptal5th
Freelancer5th
99designs7th
DesignCrowd–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Upwork5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fiverr4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Toptal2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- 99designs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Freelancer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Contra2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zealancer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DesignCrowd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about freelance marketplaces
5 answers
Asked ChatGPT
“Which freelance marketplace should I use in New Zealand?”
Asked ChatGPT
“What are the best freelance marketplaces in New Zealand?”
Asked ChatGPT
“What's the best freelance marketplace in New Zealand for a small business hiring contractors?”
Searched Google, AI Overview
“best freelance marketplace”
Searched Google, AI Overview
“hire contractors online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fiverr or Zealancer more popular in search?
This chart shows how often people search Google for Fiverr and Zealancer by name. Each line represents a brand's share of searches for all eight freelance marketplaces we track, month by month, from searches in New Zealand.
Share of searches by month for Fiverr, Zealancer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fiverr | Upwork | Toptal | 99designs | DesignCrowd | Freelancer | Contra | Zealancer |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 61.9% | 34.8% | 1.4% | 0.53% | 0.38% | 0.53% | 0.08% | 0.3% |
| Dec 2025 | 62.3% | 34.8% | 1.4% | 0.61% | 0.38% | 0.38% | 0.08% | 0.15% |
| Jan 2026 | 57.6% | 39.2% | 1.5% | 0.35% | 0.49% | 0.63% | 0.07% | 0.21% |
| Feb 2026 | 62% | 35.6% | 1.1% | 0.38% | 0.38% | 0.38% | 0.08% | 0.15% |
| Mar 2026 | 55.3% | 41.5% | 1.5% | 0.67% | 0.47% | 0.34% | 0.07% | 0.2% |
| Apr 2026 | 56.6% | 41% | 1.2% | 0.34% | 0.34% | 0.27% | 0.07% | 0.21% |
| May 2026 | 59.9% | 37.5% | 1.2% | 0.51% | 0.29% | 0.37% | 0.07% | 0.15% |
| Jun 2026 | 60.7% | 36.4% | 1.1% | 0.52% | 0.52% | 0.52% | 0.07% | 0.07% |
| Jul 2026 | 56.3% | 40.9% | 1.2% | 0.42% | 0.42% | 0.59% | 0.08% | 0.08% |
| Aug 2026 | 56.4% | 40.6% | 1.5% | 0.59% | 0.42% | 0.25% | 0.08% | 0.17% |
| Sep 2026 | 57.4% | 40.2% | 1% | 0.52% | 0.43% | 0.17% | 0.09% | 0.17% |
| Oct 2026 | 57.9% | 39.7% | 1.3% | 0.43% | 0.32% | 0.21% | 0.11% | 0.11% |
How has branded search for Fiverr and Zealancer changed in New Zealand over the last 12 months?
3 findings
- Fiverr was ahead of Zealancer in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Fiverr’s share of searches among freelance marketplaces in New Zealand moved from 61.9% to 57.9%, and its estimated monthly branded searches moved from 8.2K to 5.4K.
- Across the 12 months ending October 2026, Zealancer’s share of searches among freelance marketplaces in New Zealand moved from 0.3% to 0.11%, and its estimated monthly branded searches moved from 40 to 10.
How did search popularity change for New Zealand freelance marketplaces in October 2026?
2 changes
In October 2026, Fiverr gained share of searches among freelance marketplaces in New Zealand, from 57.4% to 57.9%.
In October 2026, Zealancer fell from 7th to 8th among freelance marketplaces in New Zealand.
How are Fiverr’s and Zealancer’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Fiverr’s and Zealancer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among freelance marketplaces
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