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Freelance marketplaces in New Zealand:Which brands are most popular in search?

In August 2026, Fiverr was the most searched among freelance marketplaces in New Zealand, with an estimated 7K branded searches and 55.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Fiverr55.1%
  2. Upwork41.8%
  3. Toptal1.5%
  4. Freelancer.com0.95%
  5. 99designs0.71%

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Share of SearchLeaderboard

Compare the freelance marketplaces New Zealand businesses hire contractors from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among freelance marketplaces in New Zealand, by month

Share of Search by month for Fiverr, Upwork. The figures are in the table below the chart.

View monthly share of search table
MonthFiverrUpworkToptalFreelancer.com99designs
Oct 202565.7%31.3%1.2%1.1%0.74%
Nov 202560.8%35.8%1.4%1.5%0.49%
Dec 202560.9%36.1%1.3%1.1%0.57%
Jan 202656.2%40.5%1.5%1.5%0.38%
Feb 202659.8%36.3%1.4%2.1%0.48%
Mar 202654.2%41.8%1.5%1.9%0.68%
Apr 202655.5%41.3%1.2%1.6%0.38%
May 202658.3%37.7%1.2%2.1%0.67%
Jun 202659.8%37.4%1.1%1.1%0.55%
Jul 202655.2%41.9%1.2%1.3%0.47%
Aug 202655.1%41.8%1.5%0.95%0.71%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Fiverr

    55.1%

    held 1st · 7K estimated branded searches · -0.71% vs prior month · -0.1 points

  2. 2.Upwork

    41.8%

    held 2nd · 5.3K estimated branded searches · -0.93% vs prior month · -0.2 points

  3. 3.Toptal

    1.5%

    moved from 4th to 3rd · 190 estimated branded searches · +26.7% vs prior month · +0.3 points

  4. 4.Freelancer.com

    0.95%

    moved from 3rd to 4th · 120 estimated branded searches · -25% vs prior month · -0.3 points

  5. 5.99designs

    0.71%

    held 5th · 90 estimated branded searches · +50% vs prior month · +0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among freelance marketplaces in New Zealand?

In August 2026, Fiverr was the most searched among freelance marketplaces in New Zealand, with an estimated 7K branded searches and 55.1% estimated Share of Search within this set. Upwork is in 2nd place, 13.3 percentage points behind at 41.8% Share of Search.

New Zealand freelance marketplaces, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Fiverr65.7% → 55.1%65.7%Oct 202554.2%Mar 20261st
Upwork31.3% → 41.8%41.9%Jul 202631.3%Oct 20252nd
Toptal1.2% → 1.5%1.5%Aug 20261.1%Jun 20263rd
Freelancer.com1.1% → 0.95%2.1%Feb 20260.95%Aug 20264th
99designs0.74% → 0.71%0.74%Oct 20250.38%Apr 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Fiverr’s estimated Share of Search among freelance marketplaces in New Zealand decreased from 65.7% to 55.1%.
  • Across the 11 months ending August 2026, Upwork’s estimated Share of Search among freelance marketplaces in New Zealand increased from 31.3% to 41.8%.
  • Across the 11 months ending August 2026, Fiverr’s estimated Share of Search among freelance marketplaces in New Zealand peaked at 65.7% in October 2025 and was lowest at 54.2% in March 2026.
  • Across the 11 months ending August 2026, Upwork’s estimated Share of Search among freelance marketplaces in New Zealand peaked at 41.9% in July 2026 and was lowest at 31.3% in October 2025.
  • Across the 11 months ending August 2026, Freelancer.com’s estimated Share of Search among freelance marketplaces in New Zealand peaked at 2.1% in February 2026 and was lowest at 0.95% in August 2026.
  • Across the 11 months ending August 2026, Toptal, Freelancer.com and 99designs held steady: their estimated Share of Search among freelance marketplaces in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand freelance marketplaces in August 2026?

  1. In August 2026, Toptal rose from 4th to 3rd among freelance marketplaces in New Zealand.

  2. In August 2026, Freelancer.com fell from 3rd to 4th among freelance marketplaces in New Zealand.

  3. Estimated monthly branded searches for Fiverr in New Zealand fell 34.7% over 11 measured months, from 10.7K to 7K in August 2026.

  4. Estimated monthly branded searches for 99designs in New Zealand fell 25% over 11 measured months, from 120 to 90 in August 2026.

How the Brand Demand Index is measured

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