Fiverr vs Upwork:Which is more popular by branded search in New Zealand?
In August 2026, Fiverr had more branded searches than Upwork among freelance marketplaces in New Zealand. Fiverr was estimated to have 7K branded searches compared to Upwork’s 5.3K, and held a 55.1% Share of Search versus Upwork’s 41.8%.
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Which is more popular in search, Fiverr or Upwork?
Compare the freelance marketplaces New Zealand businesses hire contractors from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fiverr, Upwork. The figures are in the table below the chart.
View monthly share of search table
| Month | Fiverr | Upwork | Toptal | Freelancer.com | 99designs |
|---|---|---|---|---|---|
| Oct 2025 | 65.7% | 31.3% | 1.2% | 1.1% | 0.74% |
| Nov 2025 | 60.8% | 35.8% | 1.4% | 1.5% | 0.49% |
| Dec 2025 | 60.9% | 36.1% | 1.3% | 1.1% | 0.57% |
| Jan 2026 | 56.2% | 40.5% | 1.5% | 1.5% | 0.38% |
| Feb 2026 | 59.8% | 36.3% | 1.4% | 2.1% | 0.48% |
| Mar 2026 | 54.2% | 41.8% | 1.5% | 1.9% | 0.68% |
| Apr 2026 | 55.5% | 41.3% | 1.2% | 1.6% | 0.38% |
| May 2026 | 58.3% | 37.7% | 1.2% | 2.1% | 0.67% |
| Jun 2026 | 59.8% | 37.4% | 1.1% | 1.1% | 0.55% |
| Jul 2026 | 55.2% | 41.9% | 1.2% | 1.3% | 0.47% |
| Aug 2026 | 55.1% | 41.8% | 1.5% | 0.95% | 0.71% |
| Sep 2026 | — | — | — | — | — |
How has the Fiverr and Upwork comparison changed over the last 12 months?
3 findings
- Fiverr was ahead of Upwork in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fiverr’s estimated Share of Search among freelance marketplaces in New Zealand moved from 65.7% to 55.1%, and its estimated monthly branded searches moved from 10.7K to 7K.
- Across the 11 months ending August 2026, Upwork’s estimated Share of Search among freelance marketplaces in New Zealand moved from 31.3% to 41.8%, and its estimated monthly branded searches moved from 5.1K to 5.3K.
How did search popularity change for New Zealand freelance marketplaces in August 2026?
1 change
Estimated monthly branded searches for Fiverr in New Zealand fell 34.7% over 11 measured months, from 10.7K to 7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fiverr’s and Upwork’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fiverr
12 branded search terms
- fiverr
- fiverr app
- fiverr co m
- fiverr com
- fiverr freelance
- fiverr hire
- fiverr near me
- fiverr nz
- fiverr online
- fiverr professional
- fiverr seo
- fiverr what is
Upwork
11 branded search terms
- odesk upwork
- upwork
- upwork co m
- upwork com
- upwork freelance
- upwork freelance platform
- upwork freelance writing
- upwork hire
- upwork near me
- upwork nz
- upwork virtual assistant
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.