Freelancer.com vs Toptal:Which is more popular by branded search in New Zealand?
In August 2026, Toptal had more branded searches than Freelancer.com among freelance marketplaces in New Zealand. Toptal was estimated to have 190 branded searches compared to Freelancer.com’s 120, and held a 1.5% Share of Search versus Freelancer.com’s 0.95%.
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Which is more popular in search, Freelancer.com or Toptal?
Compare the freelance marketplaces New Zealand businesses hire contractors from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Toptal, Freelancer.com. The figures are in the table below the chart.
View monthly share of search table
| Month | Fiverr | Upwork | Toptal | Freelancer.com | 99designs |
|---|---|---|---|---|---|
| Oct 2025 | 65.7% | 31.3% | 1.2% | 1.1% | 0.74% |
| Nov 2025 | 60.8% | 35.8% | 1.4% | 1.5% | 0.49% |
| Dec 2025 | 60.9% | 36.1% | 1.3% | 1.1% | 0.57% |
| Jan 2026 | 56.2% | 40.5% | 1.5% | 1.5% | 0.38% |
| Feb 2026 | 59.8% | 36.3% | 1.4% | 2.1% | 0.48% |
| Mar 2026 | 54.2% | 41.8% | 1.5% | 1.9% | 0.68% |
| Apr 2026 | 55.5% | 41.3% | 1.2% | 1.6% | 0.38% |
| May 2026 | 58.3% | 37.7% | 1.2% | 2.1% | 0.67% |
| Jun 2026 | 59.8% | 37.4% | 1.1% | 1.1% | 0.55% |
| Jul 2026 | 55.2% | 41.9% | 1.2% | 1.3% | 0.47% |
| Aug 2026 | 55.1% | 41.8% | 1.5% | 0.95% | 0.71% |
| Sep 2026 | — | — | — | — | — |
How has the Freelancer.com and Toptal comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Freelancer.com took it in November 2025, Toptal took it in December 2025, Freelancer.com took it in February 2026, Toptal took it in August 2026.
- Across the 11 months ending August 2026, Freelancer.com’s estimated Share of Search among freelance marketplaces in New Zealand moved from 1.1% to 0.95%, and its estimated monthly branded searches moved from 180 to 120.
- Across the 11 months ending August 2026, Toptal’s estimated Share of Search among freelance marketplaces in New Zealand moved from 1.2% to 1.5%, and its estimated monthly branded searches held steady at 190.
How did search popularity change for New Zealand freelance marketplaces in August 2026?
2 changes
In August 2026, Toptal rose from 4th to 3rd among freelance marketplaces in New Zealand.
In August 2026, Freelancer.com fell from 3rd to 4th among freelance marketplaces in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Freelancer.com’s and Toptal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Freelancer.com
2 branded search terms
- freelancer com
- freelancer website
Toptal
5 branded search terms
- toptal
- toptal com
- toptal freelance
- toptal hire
- toptal nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.