How popular isFelt in search?
In August 2026, there were an estimated 2.9K branded searches for Felt in New Zealand which is down 10.7% over the last 11 months. Felt holds 4.4% estimated Share of Search among New Zealand handmade and maker marketplaces and is ranked 2nd of 3 competitors for search popularity.
Etsy95.2%
Felt4.4%
Notonthehighstreet0.42%
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Which handmade and maker marketplaces compete with Felt?
Share of Search by month for Etsy, Felt. The figures are in the table below the chart.
View monthly share of search table
| Month | Etsy | Felt | Notonthehighstreet |
|---|---|---|---|
| Oct 2025 | 94.5% | 4.9% | 0.57% |
| Nov 2025 | 91.8% | 7.2% | 1% |
| Dec 2025 | 91.4% | 6.9% | 1.7% |
| Jan 2026 | 95.6% | 4% | 0.39% |
| Feb 2026 | 95.4% | 4% | 0.52% |
| Mar 2026 | 95.3% | 4% | 0.69% |
| Apr 2026 | 94.8% | 4.8% | 0.39% |
| May 2026 | 94.6% | 4.8% | 0.58% |
| Jun 2026 | 94.6% | 4.8% | 0.56% |
| Jul 2026 | 94.8% | 4.8% | 0.39% |
| Aug 2026 | 95.2% | 4.4% | 0.42% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 95.2% | 63K | +16.4% | +0.4 points | |
| 2, held 2nd | 4.4% | 2.9K | +6.6% | -0.4 points | |
| 3, held 3rd | 0.42% | 280 | +27.3% | 0 points |
Compare search popularity between Felt and its closest rivals
How has branded search demand for Felt changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Felt in New Zealand fell from 3.3K to 2.9K.
- Across the 11 months ending August 2026, Felt’s estimated Share of Search among handmade and maker marketplaces in New Zealand peaked at 7.2% in November 2025 and was lowest at 4% in March 2026.
How did search popularity change for New Zealand handmade and maker marketplaces in August 2026?
2 changes
Estimated monthly branded searches for Notonthehighstreet in New Zealand fell 26.3% over 11 measured months, from 380 to 280 in August 2026.
Estimated monthly branded searches for Felt in New Zealand fell 10.7% over 11 measured months, from 3.3K to 2.9K in August 2026.
How is Felt measured?
Brandwave collects information about searches that people make online using Felt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- felt co nz
- felt crafts
- felt gifts
- felt handmade
- felt nz
- felt nz online
- felt vintage
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Is Felt your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.