Etsy vs Felt:Which is more popular by branded search in New Zealand?
In August 2026, Etsy had more branded searches than Felt among handmade and maker marketplaces in New Zealand. Etsy was estimated to have 63K branded searches compared to Felt’s 2.9K, and held a 95.2% Share of Search versus Felt’s 4.4%.
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Which is more popular in search, Etsy or Felt?
Compare the handmade and maker marketplaces New Zealand crafters sell on and shoppers buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Etsy, Felt. The figures are in the table below the chart.
View monthly share of search table
| Month | Etsy | Felt | Notonthehighstreet |
|---|---|---|---|
| Oct 2025 | 94.5% | 4.9% | 0.57% |
| Nov 2025 | 91.8% | 7.2% | 1% |
| Dec 2025 | 91.4% | 6.9% | 1.7% |
| Jan 2026 | 95.6% | 4% | 0.39% |
| Feb 2026 | 95.4% | 4% | 0.52% |
| Mar 2026 | 95.3% | 4% | 0.69% |
| Apr 2026 | 94.8% | 4.8% | 0.39% |
| May 2026 | 94.6% | 4.8% | 0.58% |
| Jun 2026 | 94.6% | 4.8% | 0.56% |
| Jul 2026 | 94.8% | 4.8% | 0.39% |
| Aug 2026 | 95.2% | 4.4% | 0.42% |
| Sep 2026 | — | — | — |
How has the Etsy and Felt comparison changed over the last 12 months?
3 findings
- Etsy was ahead of Felt in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Etsy’s estimated Share of Search among handmade and maker marketplaces in New Zealand moved from 94.5% to 95.2%, and its estimated monthly branded searches moved from 62.9K to 63K.
- Across the 11 months ending August 2026, Felt’s estimated Share of Search among handmade and maker marketplaces in New Zealand moved from 4.9% to 4.4%, and its estimated monthly branded searches moved from 3.3K to 2.9K.
How did search popularity change for New Zealand handmade and maker marketplaces in August 2026?
1 change
Estimated monthly branded searches for Felt in New Zealand fell 10.7% over 11 measured months, from 3.3K to 2.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Etsy’s and Felt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Etsy
22 branded search terms
- digital products etsy
- etsy
- etsy art
- etsy art prints
- etsy c
- etsy com full site
- etsy crafts
- etsy gifts
- etsy handmade
- etsy jewelry
- etsy near me
- etsy nyse
- etsy nz
- etsy online
- etsy phone cases
- etsy prints
- etsy rings
- etsy shop
- etsy store
- etsy wall art
- sell on etsy
- www etsy com
Felt
7 branded search terms
- felt co nz
- felt crafts
- felt gifts
- felt handmade
- felt nz
- felt nz online
- felt vintage
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.