Handmade and maker marketplaces in New Zealand:Which brands are most popular in search?
In August 2026, Etsy was the most searched among handmade and maker marketplaces in New Zealand, with an estimated 63K branded searches and 95.2% estimated Share of Search within this set.
Etsy95.2%
Felt4.4%
Notonthehighstreet0.42%
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Share of SearchLeaderboard
Compare the handmade and maker marketplaces New Zealand crafters sell on and shoppers buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Etsy, Felt. The figures are in the table below the chart.
View monthly share of search table
| Month | Etsy | Felt | Notonthehighstreet |
|---|---|---|---|
| Oct 2025 | 94.5% | 4.9% | 0.57% |
| Nov 2025 | 91.8% | 7.2% | 1% |
| Dec 2025 | 91.4% | 6.9% | 1.7% |
| Jan 2026 | 95.6% | 4% | 0.39% |
| Feb 2026 | 95.4% | 4% | 0.52% |
| Mar 2026 | 95.3% | 4% | 0.69% |
| Apr 2026 | 94.8% | 4.8% | 0.39% |
| May 2026 | 94.6% | 4.8% | 0.58% |
| Jun 2026 | 94.6% | 4.8% | 0.56% |
| Jul 2026 | 94.8% | 4.8% | 0.39% |
| Aug 2026 | 95.2% | 4.4% | 0.42% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 95.2% | 63K | +16.4% | +0.4 points | |
| 2, held 2nd | 4.4% | 2.9K | +6.6% | -0.4 points | |
| 3, held 3rd | 0.42% | 280 | +27.3% | 0 points |
Compare search popularity between leading brands
Which brand is most popular in search among handmade and maker marketplaces in New Zealand?
3 brands
In August 2026, Etsy was the most searched among handmade and maker marketplaces in New Zealand, with an estimated 63K branded searches and 95.2% estimated Share of Search within this set. Felt is in 2nd place, 90.7 percentage points behind at 4.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Etsy | 94.5% → 95.2% | 95.6%Jan 2026 | 91.4%Dec 2025 | 1st |
| Felt | 4.9% → 4.4% | 7.2%Nov 2025 | 4%Mar 2026 | 2nd |
| Notonthehighstreet | 0.57% → 0.42% | 1.7%Dec 2025 | 0.39%Jul 2026 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Etsy’s estimated Share of Search among handmade and maker marketplaces in New Zealand increased from 94.5% to 95.2%.
- Across the 11 months ending August 2026, Etsy’s estimated Share of Search among handmade and maker marketplaces in New Zealand peaked at 95.6% in January 2026 and was lowest at 91.4% in December 2025.
- Across the 11 months ending August 2026, Felt’s estimated Share of Search among handmade and maker marketplaces in New Zealand peaked at 7.2% in November 2025 and was lowest at 4% in March 2026.
- Across the 11 months ending August 2026, Notonthehighstreet’s estimated Share of Search among handmade and maker marketplaces in New Zealand peaked at 1.7% in December 2025 and was lowest at 0.39% in July 2026.
- Across the 11 months ending August 2026, Felt and Notonthehighstreet held steady: their estimated Share of Search among handmade and maker marketplaces in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand handmade and maker marketplaces in August 2026?
2 changes
Estimated monthly branded searches for Notonthehighstreet in New Zealand fell 26.3% over 11 measured months, from 380 to 280 in August 2026.
Estimated monthly branded searches for Felt in New Zealand fell 10.7% over 11 measured months, from 3.3K to 2.9K in August 2026.
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