Brandwave

How popular isEtsy in search?

In August 2026, there were an estimated 63K branded searches for Etsy in New Zealand which held steady over the last 11 months. Etsy holds 95.2% estimated Share of Search among New Zealand handmade and maker marketplaces and is ranked 1st of 3 competitors for search popularity.

Share of Search, August 2026
  1. Etsy95.2%
  2. Felt4.4%
  3. Notonthehighstreet0.42%
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Which handmade and maker marketplaces compete with Etsy?

Etsy against handmade and maker marketplaces in New Zealand, by month

Share of Search by month for Etsy, Felt. The figures are in the table below the chart.

View monthly share of search table
MonthEtsyFeltNotonthehighstreet
Oct 202594.5%4.9%0.57%
Nov 202591.8%7.2%1%
Dec 202591.4%6.9%1.7%
Jan 202695.6%4%0.39%
Feb 202695.4%4%0.52%
Mar 202695.3%4%0.69%
Apr 202694.8%4.8%0.39%
May 202694.6%4.8%0.58%
Jun 202694.6%4.8%0.56%
Jul 202694.8%4.8%0.39%
Aug 202695.2%4.4%0.42%
Sep 2026———

  1. 1.Etsy

    95.2%

    held 1st · 63K estimated branded searches · +16.4% vs prior month · +0.4 points

  2. 2.Felt

    4.4%

    held 2nd · 2.9K estimated branded searches · +6.6% vs prior month · -0.4 points

  3. 3.Notonthehighstreet

    0.42%

    held 3rd · 280 estimated branded searches · +27.3% vs prior month · 0 points

Compare search popularity between Etsy and its closest rivals

How has branded search demand for Etsy changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Etsy in New Zealand held steady, from 62.9K to 63K.
  • Across the 11 months ending August 2026, Etsy’s estimated Share of Search among handmade and maker marketplaces in New Zealand increased from 94.5% to 95.2%.
  • Across the 11 months ending August 2026, Etsy’s estimated Share of Search among handmade and maker marketplaces in New Zealand peaked at 95.6% in January 2026 and was lowest at 91.4% in December 2025.

How did search popularity change for New Zealand handmade and maker marketplaces in August 2026?

  1. Estimated monthly branded searches for Notonthehighstreet in New Zealand fell 26.3% over 11 measured months, from 380 to 280 in August 2026.

  2. Estimated monthly branded searches for Felt in New Zealand fell 10.7% over 11 measured months, from 3.3K to 2.9K in August 2026.

How is Etsy measured?

Brandwave collects information about searches that people make online using Etsy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

22 branded search terms

  • digital products etsy
  • etsy
  • etsy art
  • etsy art prints
  • etsy c
  • etsy com full site
  • etsy crafts
  • etsy gifts
  • etsy handmade
  • etsy jewelry
  • etsy near me
  • etsy nyse
  • etsy nz
  • etsy online
  • etsy phone cases
  • etsy prints
  • etsy rings
  • etsy shop
  • etsy store
  • etsy wall art
  • sell on etsy
  • www etsy com

Do you work for Etsy? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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