Felt vs Notonthehighstreet:Which is more popular by branded search in New Zealand?
In August 2026, Felt had more branded searches than Notonthehighstreet among handmade and maker marketplaces in New Zealand. Felt was estimated to have 2.9K branded searches compared to Notonthehighstreet’s 280, and held a 4.4% Share of Search versus Notonthehighstreet’s 0.42%.
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Which is more popular in search, Felt or Notonthehighstreet?
Compare the handmade and maker marketplaces New Zealand crafters sell on and shoppers buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Felt, Notonthehighstreet. The figures are in the table below the chart.
View monthly share of search table
| Month | Etsy | Felt | Notonthehighstreet |
|---|---|---|---|
| Oct 2025 | 94.5% | 4.9% | 0.57% |
| Nov 2025 | 91.8% | 7.2% | 1% |
| Dec 2025 | 91.4% | 6.9% | 1.7% |
| Jan 2026 | 95.6% | 4% | 0.39% |
| Feb 2026 | 95.4% | 4% | 0.52% |
| Mar 2026 | 95.3% | 4% | 0.69% |
| Apr 2026 | 94.8% | 4.8% | 0.39% |
| May 2026 | 94.6% | 4.8% | 0.58% |
| Jun 2026 | 94.6% | 4.8% | 0.56% |
| Jul 2026 | 94.8% | 4.8% | 0.39% |
| Aug 2026 | 95.2% | 4.4% | 0.42% |
| Sep 2026 | — | — | — |
How has the Felt and Notonthehighstreet comparison changed over the last 12 months?
3 findings
- Felt was ahead of Notonthehighstreet in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Felt’s estimated Share of Search among handmade and maker marketplaces in New Zealand moved from 4.9% to 4.4%, and its estimated monthly branded searches moved from 3.3K to 2.9K.
- Across the 11 months ending August 2026, Notonthehighstreet’s estimated Share of Search among handmade and maker marketplaces in New Zealand moved from 0.57% to 0.42%, and its estimated monthly branded searches moved from 380 to 280.
How did search popularity change for New Zealand handmade and maker marketplaces in August 2026?
2 changes
Estimated monthly branded searches for Notonthehighstreet in New Zealand fell 26.3% over 11 measured months, from 380 to 280 in August 2026.
Estimated monthly branded searches for Felt in New Zealand fell 10.7% over 11 measured months, from 3.3K to 2.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Felt’s and Notonthehighstreet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Felt
7 branded search terms
- felt co nz
- felt crafts
- felt gifts
- felt handmade
- felt nz
- felt nz online
- felt vintage
Notonthehighstreet
5 branded search terms
- not on the high street
- notonthehighstreet
- notonthehighstreet com
- notonthehighstreet gifts
- notonthehighstreet nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.