How popular isedX?
In September 2026, people searched for edX by name about 960 times in New Zealand, about the same as the previous year. These searches made up 1.5% of all New Zealand online learning platform searches, placing edX sixth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about online learning platforms, edX appeared in two of the five answers and was the fifth most recommended of the eight.
edX is the sixth most searched of 8 competitors and the fifth most recommended in AI answers.
Open PolytechnicShare of searches 64.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Khan AcademyShare of searches 15.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
UdemyShare of searches 8.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
CourseraShare of searches 5.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
edXShare of searches 1.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top online learning platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, edX was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. edX is the fifth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Coursera1st
- Open Polytechnic2nd
LinkedIn Learning3rd- Udemy4th
- edX5th
- Khan Academy6th
Skillshare7th
MasterClass–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Coursera4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LinkedIn Learning4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Open Polytechnic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Udemy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- edX2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Khan Academy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Skillshare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MasterClass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online learning platforms
5 answers
Asked ChatGPT
“Which online learning platform should I use in New Zealand?”
Asked ChatGPT
“What are the best online learning platforms in New Zealand?”
Asked ChatGPT
“What's the best online learning platform in New Zealand for learning new skills?”
Searched Google, AI Overview
“online learning platforms nz”
Searched Google, AI Overview
“learn online courses”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which online learning platforms compete with edX?
Share of searches by month for Open Polytechnic, Khan Academy, Udemy, Coursera, LinkedIn Learning, edX. The figures are in the table below the chart.
View monthly share of searches table
| Month | Open Polytechnic | Khan Academy | Udemy | Coursera | LinkedIn Learning | edX | Skillshare | MasterClass |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60% | 17% | 9.8% | 6.6% | 4.1% | 1.4% | 1.1% | 0.03% |
| Nov 2025 | 59.8% | 17.1% | 9.8% | 6.6% | 4.1% | 1.5% | 1.1% | 0.01% |
| Dec 2025 | 62.3% | 11.9% | 12.4% | 6.9% | 3.4% | 1.6% | 1.3% | 0.04% |
| Jan 2026 | 60.7% | 11.7% | 12.3% | 8.3% | 4.2% | 1.4% | 1.3% | 0.03% |
| Feb 2026 | 59.7% | 17.1% | 9.9% | 6.9% | 4.1% | 1.1% | 1.1% | 0.04% |
| Mar 2026 | 56.7% | 19.8% | 9.4% | 6.5% | 4.8% | 1.7% | 1% | 0.03% |
| Apr 2026 | 61.6% | 14.6% | 10.3% | 7% | 4.3% | 1.2% | 1.1% | 0.03% |
| May 2026 | 57.3% | 20.2% | 9.6% | 6.8% | 4% | 0.98% | 1% | 0.03% |
| Jun 2026 | 56.7% | 20.2% | 9.5% | 6.7% | 4.9% | 1.1% | 0.83% | 0.03% |
| Jul 2026 | 61.7% | 14.9% | 10.3% | 6% | 4.4% | 1.8% | 0.9% | 0.03% |
| Aug 2026 | 60.2% | 17.7% | 10% | 5.7% | 4.3% | 1.2% | 0.88% | 0.04% |
| Sep 2026 | 64.2% | 15.3% | 8.7% | 5.8% | 3.8% | 1.5% | 0.76% | 0.06% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.2% | 42.1K | +0.33% | +3.9 points | |
| 2, held 2nd | 15.3% | 10K | -18.6% | -2.4 points | |
| 3, held 3rd | 8.7% | 5.7K | -17.8% | -1.3 points | |
| 4, held 4th | 5.8% | 3.8K | -4% | +0.1 points | |
| 5, held 5th | 3.8% | 2.5K | -18% | -0.6 points | |
| 6, held 6th | 1.5% | 960 | +18.5% | +0.3 points | |
| 7, held 7th | 0.76% | 500 | -18% | -0.1 points | |
| 8, held 8th | 0.06% | 40 | +33.3% | 0 points |
64.2%
Held 1st. 42.1K estimated branded searches, +0.33% vs prior month. Share +3.9 points.
15.3%
Held 2nd. 10K estimated branded searches, -18.6% vs prior month. Share -2.4 points.
3.
Udemy8.7%
Held 3rd. 5.7K estimated branded searches, -17.8% vs prior month. Share -1.3 points.
4.
Coursera5.8%
Held 4th. 3.8K estimated branded searches, -4% vs prior month. Share +0.1 points.
3.8%
Held 5th. 2.5K estimated branded searches, -18% vs prior month. Share -0.6 points.
6.
edX1.5%
Held 6th. 960 estimated branded searches, +18.5% vs prior month. Share +0.3 points.
0.76%
Held 7th. 500 estimated branded searches, -18% vs prior month. Share -0.1 points.
0.06%
Held 8th. 40 estimated branded searches, +33.3% vs prior month. Share 0 points.
Compare popularity between edX and its closest rivals
Every comparison with edX
6 comparisons
How has branded search demand for edX changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for edX in New Zealand held steady, from 1K to 960.
- Across the 12 months ending September 2026, edX’s share of searches among online learning platforms in New Zealand held steady, from 1.4% to 1.5%.
How did search popularity change for New Zealand online learning platforms in September 2026?
6 changes
In September 2026, Open Polytechnic gained share of searches among online learning platforms in New Zealand, from 60.2% to 64.2%.
In September 2026, Khan Academy lost share of searches among online learning platforms in New Zealand, from 17.7% to 15.3%.
In September 2026, Udemy lost share of searches among online learning platforms in New Zealand, from 10% to 8.7%.
In September 2026, LinkedIn Learning lost share of searches among online learning platforms in New Zealand, from 4.3% to 3.8%.
Estimated monthly branded searches for MasterClass in New Zealand rose 100% over 12 measured months, from 20 to 40 in September 2026.
Estimated monthly branded searches for Skillshare in New Zealand fell 34.2% over 12 measured months, from 760 to 500 in September 2026.
How are edX’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using edX’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- edx
- edx certificate
- edx courses
- edx spanish courses
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Is edX your brand?
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