Brandwave

How popular isCoursera?

In September 2026, people searched for Coursera by name about 3,830 times in New Zealand, an 18.5% decrease from the previous year. These searches made up 5.8% of all New Zealand online learning platform searches, placing Coursera fourth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about online learning platforms, Coursera appeared in four of the five answers and was the most recommended of the eight.

Search and AI answers in September 2026

Coursera is the fourth most searched of 8 competitors and the most recommended in AI answers.

  1. Open PolytechnicShare of searches 64.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. Khan AcademyShare of searches 15.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. UdemyShare of searches 8.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. CourseraShare of searches 5.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. LinkedIn LearningShare of searches 3.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top online learning platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Coursera was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Coursera is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coursera1st
  2. Open Polytechnic2nd
  3. LinkedIn Learning3rd
  4. Udemy4th
  5. edX5th
  6. Khan Academy6th
  7. Skillshare7th
  8. MasterClass–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coursera4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LinkedIn Learning4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Open Polytechnic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Udemy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • edX2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Khan Academy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skillshare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MasterClass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online learning platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which online learning platforms compete with Coursera?

Coursera against online learning platforms in New Zealand, by month

Share of searches by month for Open Polytechnic, Khan Academy, Udemy, Coursera, LinkedIn Learning. The figures are in the table below the chart.

View monthly share of searches table
MonthOpen PolytechnicKhan AcademyUdemyCourseraLinkedIn LearningedXSkillshareMasterClass
Oct 202560%17%9.8%6.6%4.1%1.4%1.1%0.03%
Nov 202559.8%17.1%9.8%6.6%4.1%1.5%1.1%0.01%
Dec 202562.3%11.9%12.4%6.9%3.4%1.6%1.3%0.04%
Jan 202660.7%11.7%12.3%8.3%4.2%1.4%1.3%0.03%
Feb 202659.7%17.1%9.9%6.9%4.1%1.1%1.1%0.04%
Mar 202656.7%19.8%9.4%6.5%4.8%1.7%1%0.03%
Apr 202661.6%14.6%10.3%7%4.3%1.2%1.1%0.03%
May 202657.3%20.2%9.6%6.8%4%0.98%1%0.03%
Jun 202656.7%20.2%9.5%6.7%4.9%1.1%0.83%0.03%
Jul 202661.7%14.9%10.3%6%4.4%1.8%0.9%0.03%
Aug 202660.2%17.7%10%5.7%4.3%1.2%0.88%0.04%
Sep 202664.2%15.3%8.7%5.8%3.8%1.5%0.76%0.06%

  1. 1.Open Polytechnic

    64.2%

    Held 1st. 42.1K estimated branded searches, +0.33% vs prior month. Share +3.9 points.

  2. 2.Khan Academy

    15.3%

    Held 2nd. 10K estimated branded searches, -18.6% vs prior month. Share -2.4 points.

  3. 3.Udemy

    8.7%

    Held 3rd. 5.7K estimated branded searches, -17.8% vs prior month. Share -1.3 points.

  4. 4.Coursera

    5.8%

    Held 4th. 3.8K estimated branded searches, -4% vs prior month. Share +0.1 points.

  5. 5.LinkedIn Learning

    3.8%

    Held 5th. 2.5K estimated branded searches, -18% vs prior month. Share -0.6 points.

  6. 6.edX

    1.5%

    Held 6th. 960 estimated branded searches, +18.5% vs prior month. Share +0.3 points.

  7. 7.Skillshare

    0.76%

    Held 7th. 500 estimated branded searches, -18% vs prior month. Share -0.1 points.

  8. 8.MasterClass

    0.06%

    Held 8th. 40 estimated branded searches, +33.3% vs prior month. Share 0 points.

Compare popularity between Coursera and its closest rivals

Every comparison with Coursera

11 comparisons

How has branded search demand for Coursera changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Coursera in New Zealand fell from 4.7K to 3.8K.
  • Across the 12 months ending September 2026, Coursera’s share of searches among online learning platforms in New Zealand decreased from 6.6% to 5.8%.
  • Across the 12 months ending September 2026, Coursera’s share of searches among online learning platforms in New Zealand peaked at 8.3% in January 2026 and was lowest at 5.7% in August 2026.

How did search popularity change for New Zealand online learning platforms in September 2026?

6 changes

  1. In September 2026, Open Polytechnic gained share of searches among online learning platforms in New Zealand, from 60.2% to 64.2%.

  2. In September 2026, Khan Academy lost share of searches among online learning platforms in New Zealand, from 17.7% to 15.3%.

  3. In September 2026, Udemy lost share of searches among online learning platforms in New Zealand, from 10% to 8.7%.

  4. In September 2026, LinkedIn Learning lost share of searches among online learning platforms in New Zealand, from 4.3% to 3.8%.

  5. Estimated monthly branded searches for MasterClass in New Zealand rose 100% over 12 measured months, from 20 to 40 in September 2026.

  6. Estimated monthly branded searches for Skillshare in New Zealand fell 34.2% over 12 measured months, from 760 to 500 in September 2026.

How are Coursera’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Coursera’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • coursera
  • coursera accounting courses
  • coursera ai courses
  • coursera business courses
  • coursera certificate
  • coursera courses
  • coursera excel course
  • coursera plus
  • mooc coursera

Do you work for Coursera? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Coursera compete?

Coursera is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Online learning platforms4th of 85.8%Shown above
Online course platforms2nd of 733.8%Show ranking
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Is Coursera your brand?

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