Brandwave

How popular isDatadog?

In September 2026, people searched for Datadog by name about 740 times in New Zealand, about the same as the previous year. These searches made up 26.1% of all New Zealand application monitoring tool searches, placing Datadog second out of six tools. When we asked both ChatGPT and Google AI Overviews about application monitoring tools, Datadog appeared in four of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

Datadog is the second most searched of 6 competitors and the most recommended in AI answers.

  1. GrafanaShare of searches 36.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. DatadogShare of searches 26.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. SplunkShare of searches 15.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. New RelicShare of searches 10.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. DynatraceShare of searches 9.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top application monitoring tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Datadog was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Datadog is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Datadog1st
  2. New Relic2nd
  3. Dynatrace3rd
  4. Grafana4th
  5. Sentry5th
  6. Splunk–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Grafana4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Datadog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • New Relic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dynatrace3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sentry2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Splunk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about application monitoring tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which application monitoring tools compete with Datadog?

Datadog against application monitoring tools in New Zealand, by month

Share of searches by month for Grafana, Datadog, Splunk, New Relic, Dynatrace, Sentry. The figures are in the table below the chart.

View monthly share of searches table
MonthGrafanaDatadogSplunkNew RelicDynatraceSentry
Oct 202530.7%24.8%16.5%16.8%8.3%3%
Nov 202532.1%23.4%19%15.6%7.2%2.8%
Dec 202538.8%21.1%17.3%11.8%8.4%2.5%
Jan 202635%24%16.5%13.8%7.5%3.1%
Feb 202631.6%27%18.4%12.4%8.2%2.5%
Mar 202634.3%23.6%17.6%13.2%9.1%2.2%
Apr 202636.6%22.2%19.4%10.4%8.6%2.9%
May 202634%29.8%15.9%8.7%9.1%2.6%
Jun 202636.7%25.9%16%11.6%7.5%2.4%
Jul 202635.9%26.2%16.9%10%8.3%2.8%
Aug 202637%26.4%15.8%9.9%8.1%2.8%
Sep 202636.3%26.1%15.5%10.2%9.9%2.1%

  1. 1.Grafana

    36.3%

    Held 1st. 1K estimated branded searches, -1.9% vs prior month. Share -0.7 points.

  2. 2.Datadog

    26.1%

    Held 2nd. 740 estimated branded searches, -1.3% vs prior month. Share -0.4 points.

  3. 3.Splunk

    15.5%

    Held 3rd. 440 estimated branded searches, -2.2% vs prior month. Share -0.4 points.

  4. 4.New Relic

    10.2%

    Held 4th. 290 estimated branded searches, +3.6% vs prior month. Share +0.4 points.

  5. 5.Dynatrace

    9.9%

    Held 5th. 280 estimated branded searches, +21.7% vs prior month. Share +1.8 points.

  6. 6.Sentry

    2.1%

    Held 6th. 60 estimated branded searches, -25% vs prior month. Share -0.7 points.

Compare popularity between Datadog and its closest rivals

Every comparison with Datadog

9 comparisons

How has branded search demand for Datadog changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Datadog in New Zealand held steady, from 750 to 740.
  • Across the 12 months ending September 2026, Datadog’s share of searches among application monitoring tools in New Zealand increased from 24.8% to 26.1%.
  • Across the 12 months ending September 2026, Datadog’s share of searches among application monitoring tools in New Zealand peaked at 29.8% in May 2026 and was lowest at 21.1% in December 2025.

How did search popularity change for New Zealand application monitoring tools in September 2026?

5 changes

  1. In September 2026, Dynatrace gained share of searches among application monitoring tools in New Zealand, from 8.1% to 9.9%.

  2. In September 2026, Grafana lost share of searches among application monitoring tools in New Zealand, from 37% to 36.3%.

  3. In September 2026, Sentry lost share of searches among application monitoring tools in New Zealand, from 2.8% to 2.1%.

  4. Estimated monthly branded searches for New Relic in New Zealand fell 43.1% over 12 measured months, from 510 to 290 in September 2026.

  5. Estimated monthly branded searches for Splunk in New Zealand fell 12% over 12 measured months, from 500 to 440 in September 2026.

How are Datadog’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Datadog’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • datadog
  • datadog apm
  • datadog monitoring

Do you work for Datadog? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Datadog compete?

Datadog is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Application error tracking platforms2nd of 66.7%Show ranking
Application monitoring tools2nd of 626.1%Shown above
Cloud observability platforms2nd of 531.9%Show ranking
Log aggregation brands1st of 736.4%Show ranking
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