Brandwave

How popular isSplunk?

In September 2026, people searched for Splunk by name about 440 times in New Zealand, a 12% decrease from the previous year. These searches made up 15.5% of all New Zealand application monitoring tool searches, placing Splunk third out of six tools. When we asked both ChatGPT and Google AI Overviews about application monitoring tools, Splunk did not appear in any of the answers.

Search and AI answers in September 2026

Splunk is the third most searched of 6 competitors and not listed in any AI answer.

  1. GrafanaShare of searches 36.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. DatadogShare of searches 26.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. SplunkShare of searches 15.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. New RelicShare of searches 10.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. DynatraceShare of searches 9.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top application monitoring tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Splunk did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Datadog1st
  2. New Relic2nd
  3. Dynatrace3rd
  4. Grafana4th
  5. Sentry5th
  6. Splunk–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Grafana4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Datadog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • New Relic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dynatrace3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sentry2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Splunk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about application monitoring tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which application monitoring tools compete with Splunk?

Splunk against application monitoring tools in New Zealand, by month

Share of searches by month for Grafana, Datadog, Splunk, New Relic, Dynatrace, Sentry. The figures are in the table below the chart.

View monthly share of searches table
MonthGrafanaDatadogSplunkNew RelicDynatraceSentry
Oct 202530.7%24.8%16.5%16.8%8.3%3%
Nov 202532.1%23.4%19%15.6%7.2%2.8%
Dec 202538.8%21.1%17.3%11.8%8.4%2.5%
Jan 202635%24%16.5%13.8%7.5%3.1%
Feb 202631.6%27%18.4%12.4%8.2%2.5%
Mar 202634.3%23.6%17.6%13.2%9.1%2.2%
Apr 202636.6%22.2%19.4%10.4%8.6%2.9%
May 202634%29.8%15.9%8.7%9.1%2.6%
Jun 202636.7%25.9%16%11.6%7.5%2.4%
Jul 202635.9%26.2%16.9%10%8.3%2.8%
Aug 202637%26.4%15.8%9.9%8.1%2.8%
Sep 202636.3%26.1%15.5%10.2%9.9%2.1%

  1. 1.Grafana

    36.3%

    Held 1st. 1K estimated branded searches, -1.9% vs prior month. Share -0.7 points.

  2. 2.Datadog

    26.1%

    Held 2nd. 740 estimated branded searches, -1.3% vs prior month. Share -0.4 points.

  3. 3.Splunk

    15.5%

    Held 3rd. 440 estimated branded searches, -2.2% vs prior month. Share -0.4 points.

  4. 4.New Relic

    10.2%

    Held 4th. 290 estimated branded searches, +3.6% vs prior month. Share +0.4 points.

  5. 5.Dynatrace

    9.9%

    Held 5th. 280 estimated branded searches, +21.7% vs prior month. Share +1.8 points.

  6. 6.Sentry

    2.1%

    Held 6th. 60 estimated branded searches, -25% vs prior month. Share -0.7 points.

Compare popularity between Splunk and its closest rivals

Every comparison with Splunk

7 comparisons

How has branded search demand for Splunk changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Splunk in New Zealand fell from 500 to 440.
  • Across the 12 months ending September 2026, Splunk’s share of searches among application monitoring tools in New Zealand decreased from 16.5% to 15.5%.
  • Across the 12 months ending September 2026, Splunk’s share of searches among application monitoring tools in New Zealand peaked at 19.4% in April 2026 and was lowest at 15.5% in September 2026.
  • Across the 12 months ending September 2026, Splunk rose from 4th to 3rd among application monitoring tools in New Zealand.

How did search popularity change for New Zealand application monitoring tools in September 2026?

5 changes

  1. In September 2026, Dynatrace gained share of searches among application monitoring tools in New Zealand, from 8.1% to 9.9%.

  2. In September 2026, Grafana lost share of searches among application monitoring tools in New Zealand, from 37% to 36.3%.

  3. In September 2026, Sentry lost share of searches among application monitoring tools in New Zealand, from 2.8% to 2.1%.

  4. Estimated monthly branded searches for New Relic in New Zealand fell 43.1% over 12 measured months, from 510 to 290 in September 2026.

  5. Estimated monthly branded searches for Splunk in New Zealand fell 12% over 12 measured months, from 500 to 440 in September 2026.

How are Splunk’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Splunk’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • splunk
  • splunk apm
  • splunk siem

Do you work for Splunk? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Splunk compete?

Splunk is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Application monitoring tools3rd of 615.5%Shown above
Log aggregation brands2nd of 721.7%Show ranking
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