Brandwave

How popular isDatadog?

In September 2026, people searched for Datadog by name about 740 times in New Zealand, about the same as the previous year. These searches made up 6.7% of all New Zealand application error tracking platform searches, placing Datadog second out of six platforms. When we asked both ChatGPT and Google AI Overviews about application error tracking platforms, Datadog appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

Datadog is the second most searched of 6 competitors and the second most recommended in AI answers.

  1. RaygunShare of searches 91.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  2. DatadogShare of searches 6.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. RollbarShare of searches 0.65%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  4. AirbrakeShare of searches 0.37%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. SentryShare of searches 0.37%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st

+1 more

Datadog website (opens in a new tab)

Follow Datadog and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top application error tracking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Datadog appeared in all four answers. Datadog is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sentry1st
  2. Datadog2nd
  3. Raygun3rd
  4. Bugsnag4th
  5. Rollbar5th
  6. Airbrake–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Datadog4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sentry4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bugsnag3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Raygun2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rollbar2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Airbrake0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about application error tracking platforms

4 answers

  • Asked ChatGPT

    “Which application error tracking platform should I use in New Zealand?”

    1. 1Sentry
    2. 2Datadog
    3. 3Bugsnag
    4. 4Rollbar

  • Asked ChatGPT

    “What are the best application error tracking platforms in New Zealand?”

    1. 1Raygun
    2. 2Sentry
    3. 3Bugsnag
    4. 4Rollbar
    5. 5Datadog

  • Asked ChatGPT

    “What's the best application error tracking platform in New Zealand for software teams?”

    1. 1Sentry
    2. 2Raygun
    3. 3Datadog
    4. 4Bugsnag

  • Searched Google, AI Overview

    “application monitoring tool”

    1. 1Datadog
    2. 2Sentry

  • Searched Google, AI Overview

    “application error tracking platforms”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which application error tracking platforms compete with Datadog?

Datadog against application error tracking platforms in New Zealand, by month

Share of searches by month for Raygun, Datadog. The figures are in the table below the chart.

View monthly share of searches table
MonthRaygunDatadogRollbarAirbrakeSentryBugsnag
Oct 202550.3%36.2%4.5%2.5%3%3.5%
Nov 202557%31.6%3.9%1.3%3.1%3.1%
Dec 202556.1%30.6%5.7%1.9%2.5%3.2%
Jan 202656.2%33.1%3.9%1.7%2.8%2.2%
Feb 202652.6%37.9%4.7%1.6%2.1%1.1%
Mar 202651.5%37.1%4.6%2.6%2.6%1.5%
Apr 202661.9%28.1%4.3%1.9%2.4%1.4%
May 202654.6%37%2.9%1.7%2.1%1.7%
Jun 202652.6%37.9%3.7%1.6%2.6%1.6%
Jul 202651.3%36.9%4.6%2.6%2.6%2.1%
Aug 202671.4%21.4%3.3%1.2%1.5%1.2%
Sep 202691.7%6.7%0.65%0.37%0.37%0.28%

  1. 1.Raygun

    91.7%

    Held 1st. 9.9K estimated branded searches, +312.5% vs prior month. Share +20.2 points.

  2. 2.Datadog

    6.7%

    Held 2nd. 720 estimated branded searches, 0% vs prior month. Share -14.8 points.

  3. 3.Rollbar

    0.65%

    Held 3rd. 70 estimated branded searches, -36.4% vs prior month. Share -2.6 points.

  4. 4.Airbrake

    0.37%

    Moved from 5th to 4th. 40 estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Sentry

    0.37%

    Moved from 4th to 5th. 40 estimated branded searches, -20% vs prior month. Share -1.1 points.

  6. 6.Bugsnag

    0.28%

    Held 6th. 30 estimated branded searches, -25% vs prior month. Share -0.9 points.

Compare popularity between Datadog and its closest rivals

Every comparison with Datadog

9 comparisons

How has branded search demand for Datadog changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Datadog in New Zealand held steady, from 750 to 740.
  • Across the 12 months ending September 2026, Datadog’s share of searches among application error tracking platforms in New Zealand decreased from 36.2% to 6.7%.
  • Across the 12 months ending September 2026, Datadog’s share of searches among application error tracking platforms in New Zealand peaked at 37.9% in February 2026 and was lowest at 6.7% in September 2026.

How did search popularity change for New Zealand application error tracking platforms in September 2026?

6 changes

  1. In September 2026, Raygun gained share of searches among application error tracking platforms in New Zealand, from 71.4% to 91.7%.

  2. In September 2026, Datadog lost share of searches among application error tracking platforms in New Zealand, from 21.4% to 6.7%.

  3. In September 2026, Rollbar lost share of searches among application error tracking platforms in New Zealand, from 3.3% to 0.65%.

  4. In September 2026, Sentry lost share of searches among application error tracking platforms in New Zealand, from 1.5% to 0.37%.

  5. In September 2026, Bugsnag lost share of searches among application error tracking platforms in New Zealand, from 1.2% to 0.28%.

  6. In September 2026, Airbrake lost share of searches among application error tracking platforms in New Zealand, from 1.2% to 0.37%.

How are Datadog’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Datadog’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • datadog
  • datadog apm
  • datadog monitoring

Do you work for Datadog? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Datadog compete?

Datadog is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Application error tracking platforms2nd of 66.7%Shown above
Application monitoring tools2nd of 626.1%Show ranking
Cloud observability platforms2nd of 531.9%Show ranking
Log aggregation brands1st of 736.4%Show ranking
Creator with pink hair and a pink jacket

Is Datadog your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free