Brandwave

How popular isBugsnag?

In September 2026, people searched for Bugsnag by name about 30 times in New Zealand, a 57.1% decrease from the previous year. These searches made up 0.28% of all New Zealand application error tracking platform searches, placing Bugsnag sixth out of six platforms. When we asked both ChatGPT and Google AI Overviews about application error tracking platforms, Bugsnag appeared in three of the four answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Bugsnag is the sixth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. RaygunShare of searches 91.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  2. DatadogShare of searches 6.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. RollbarShare of searches 0.65%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  4. AirbrakeShare of searches 0.37%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. BugsnagShare of searches 0.28%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th

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Top application error tracking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bugsnag was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Bugsnag is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sentry1st
  2. Datadog2nd
  3. Raygun3rd
  4. Bugsnag4th
  5. Rollbar5th
  6. Airbrake–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Datadog4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sentry4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bugsnag3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Raygun2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rollbar2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Airbrake0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about application error tracking platforms

4 answers

  • Asked ChatGPT

    “Which application error tracking platform should I use in New Zealand?”

    1. 1Sentry
    2. 2Datadog
    3. 3Bugsnag
    4. 4Rollbar

  • Asked ChatGPT

    “What are the best application error tracking platforms in New Zealand?”

    1. 1Raygun
    2. 2Sentry
    3. 3Bugsnag
    4. 4Rollbar
    5. 5Datadog

  • Asked ChatGPT

    “What's the best application error tracking platform in New Zealand for software teams?”

    1. 1Sentry
    2. 2Raygun
    3. 3Datadog
    4. 4Bugsnag

  • Searched Google, AI Overview

    “application monitoring tool”

    1. 1Datadog
    2. 2Sentry

  • Searched Google, AI Overview

    “application error tracking platforms”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which application error tracking platforms compete with Bugsnag?

Bugsnag against application error tracking platforms in New Zealand, by month

Share of searches by month for Raygun, Datadog, Bugsnag. The figures are in the table below the chart.

View monthly share of searches table
MonthRaygunDatadogRollbarAirbrakeSentryBugsnag
Oct 202550.3%36.2%4.5%2.5%3%3.5%
Nov 202557%31.6%3.9%1.3%3.1%3.1%
Dec 202556.1%30.6%5.7%1.9%2.5%3.2%
Jan 202656.2%33.1%3.9%1.7%2.8%2.2%
Feb 202652.6%37.9%4.7%1.6%2.1%1.1%
Mar 202651.5%37.1%4.6%2.6%2.6%1.5%
Apr 202661.9%28.1%4.3%1.9%2.4%1.4%
May 202654.6%37%2.9%1.7%2.1%1.7%
Jun 202652.6%37.9%3.7%1.6%2.6%1.6%
Jul 202651.3%36.9%4.6%2.6%2.6%2.1%
Aug 202671.4%21.4%3.3%1.2%1.5%1.2%
Sep 202691.7%6.7%0.65%0.37%0.37%0.28%

  1. 1.Raygun

    91.7%

    Held 1st. 9.9K estimated branded searches, +312.5% vs prior month. Share +20.2 points.

  2. 2.Datadog

    6.7%

    Held 2nd. 720 estimated branded searches, 0% vs prior month. Share -14.8 points.

  3. 3.Rollbar

    0.65%

    Held 3rd. 70 estimated branded searches, -36.4% vs prior month. Share -2.6 points.

  4. 4.Airbrake

    0.37%

    Moved from 5th to 4th. 40 estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Sentry

    0.37%

    Moved from 4th to 5th. 40 estimated branded searches, -20% vs prior month. Share -1.1 points.

  6. 6.Bugsnag

    0.28%

    Held 6th. 30 estimated branded searches, -25% vs prior month. Share -0.9 points.

Compare popularity between Bugsnag and its closest rivals

How has branded search demand for Bugsnag changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bugsnag in New Zealand fell from 70 to 30.
  • Across the 12 months ending September 2026, Bugsnag’s share of searches among application error tracking platforms in New Zealand decreased from 3.5% to 0.28%.
  • Across the 12 months ending September 2026, Bugsnag fell from 4th to 6th among application error tracking platforms in New Zealand.

How did search popularity change for New Zealand application error tracking platforms in September 2026?

6 changes

  1. In September 2026, Raygun gained share of searches among application error tracking platforms in New Zealand, from 71.4% to 91.7%.

  2. In September 2026, Datadog lost share of searches among application error tracking platforms in New Zealand, from 21.4% to 6.7%.

  3. In September 2026, Rollbar lost share of searches among application error tracking platforms in New Zealand, from 3.3% to 0.65%.

  4. In September 2026, Sentry lost share of searches among application error tracking platforms in New Zealand, from 1.5% to 0.37%.

  5. In September 2026, Bugsnag lost share of searches among application error tracking platforms in New Zealand, from 1.2% to 0.28%.

  6. In September 2026, Airbrake lost share of searches among application error tracking platforms in New Zealand, from 1.2% to 0.37%.

How are Bugsnag’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Bugsnag’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bugsnag

How the Brand Demand Index is measured

Who owns Bugsnag?

Bugsnag is owned by SmartBear. Brandwave also tracks SoapUI and Zephyr, owned by the same company, in New Zealand.

Do you work for Bugsnag? To request corrections or removal please contact us via our support page and we will be happy to assist.

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