How popular isCrestClean?
In September 2026, people searched for CrestClean by name about 1,070 times in New Zealand, about the same as the previous year. These searches made up 34% of all New Zealand commercial cleaning company searches, placing CrestClean first out of seven companies. When we asked both ChatGPT and Google AI Overviews about commercial cleaning companies, CrestClean appeared in three of the four answers and was the most recommended of the seven.
CrestClean is the most searched of 7 competitors and the most recommended in AI answers.
CrestCleanShare of searches 34%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
Premium CleanShare of searches 30.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Paramount ServicesShare of searches 20.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
Clean PlanetShare of searches 9.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
JAN-PROShare of searches 3.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top commercial cleaning companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, CrestClean was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. CrestClean is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
CrestClean3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Paramount Services2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Clean Planet2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
OCS1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Premium Clean0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
JAN-PRO0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
ISS0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about commercial cleaning companies
4 answers
Asked ChatGPT
“Which commercial cleaning company should I hire in New Zealand?”
Asked ChatGPT
“What are the best commercial cleaning companies in New Zealand?”
Asked ChatGPT
“What's the best commercial cleaning company in New Zealand for office cleaning?”
Searched Google, AI Overview
“cleaning company nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“commercial cleaners auckland”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which commercial cleaning companies compete with CrestClean?
Share of searches by month for CrestClean, Premium Clean, Paramount Services, Clean Planet, JAN-PRO, ISS. The figures are in the table below the chart.
View monthly share of searches table
| Month | CrestClean | Premium Clean | Paramount Services | Clean Planet | JAN-PRO | ISS | OCS |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 32.8% | 17.8% | 10.5% | 3.2% | 2.5% | 1.3% |
| Nov 2025 | 37.5% | 25.9% | 21.9% | 7.8% | 3.5% | 2.6% | 0.86% |
| Dec 2025 | 37% | 27% | 17.8% | 10% | 5.6% | 1.5% | 1.1% |
| Jan 2026 | 39% | 21.9% | 21% | 9.9% | 4.2% | 3% | 0.9% |
| Feb 2026 | 31.9% | 23.3% | 24.3% | 12.8% | 3.2% | 3.5% | 0.96% |
| Mar 2026 | 31.5% | 28.4% | 22.1% | 10.4% | 4.1% | 2.5% | 0.95% |
| Apr 2026 | 34.5% | 25.2% | 21.4% | 9.3% | 5.5% | 3.1% | 1% |
| May 2026 | 31% | 27.6% | 21.7% | 10.2% | 5% | 3.1% | 1.5% |
| Jun 2026 | 31.3% | 27.9% | 21.9% | 10.3% | 6% | 1.6% | 0.94% |
| Jul 2026 | 35.8% | 26.2% | 19.4% | 9.7% | 5% | 2.2% | 1.8% |
| Aug 2026 | 35.2% | 25.7% | 19% | 9.5% | 5.6% | 2.8% | 2.1% |
| Sep 2026 | 34% | 30.3% | 20.1% | 9.2% | 3.1% | 2% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34% | 1K | 0% | -1.2 points | |
| 2, held 2nd | 30.3% | 890 | +21.9% | +4.6 points | |
| 3, held 3rd | 20.1% | 590 | +9.3% | +1.1 points | |
| 4, held 4th | 9.2% | 270 | 0% | -0.3 points | |
| 5, held 5th | 3.1% | 90 | -43.8% | -2.6 points | |
| 6, held 6th | 2% | 60 | -25% | -0.8 points | |
| 7, held 7th | 1.4% | 40 | -33.3% | -0.8 points |
34%
Held 1st. 1K estimated branded searches, 0% vs prior month. Share -1.2 points.
30.3%
Held 2nd. 890 estimated branded searches, +21.9% vs prior month. Share +4.6 points.
20.1%
Held 3rd. 590 estimated branded searches, +9.3% vs prior month. Share +1.1 points.
9.2%
Held 4th. 270 estimated branded searches, 0% vs prior month. Share -0.3 points.
5.
JAN-PRO3.1%
Held 5th. 90 estimated branded searches, -43.8% vs prior month. Share -2.6 points.
6.
ISS2%
Held 6th. 60 estimated branded searches, -25% vs prior month. Share -0.8 points.
7.
OCS1.4%
Held 7th. 40 estimated branded searches, -33.3% vs prior month. Share -0.8 points.
Compare popularity between CrestClean and its closest rivals
Every comparison with CrestClean
18 comparisons
- CrestClean vs Premium Clean
- CrestClean vs Paramount Services
- Absolute Domestics vs CrestClean
- CrestClean vs Jim's Cleaning
- Clean Planet vs CrestClean
- Cleancorp vs CrestClean
- CrestClean vs Icon Clean
- Cleaning Buddies vs CrestClean
- City Cleaning vs CrestClean
- Clean for Good vs CrestClean
- Cleantastic vs CrestClean
- CrestClean vs Maid2Match
- CrestClean vs Spruce
- CrestClean vs JAN-PRO
- CrestClean vs Service King
- CrestClean vs ISS
- Clean My Office Space vs CrestClean
- CrestClean vs Spotless Cleaning
How has branded search demand for CrestClean changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for CrestClean in New Zealand held steady at 1.1K.
- Across the 12 months ending September 2026, CrestClean’s share of searches among commercial cleaning companies in New Zealand increased from 31.8% to 34%.
- Across the 12 months ending September 2026, CrestClean’s share of searches among commercial cleaning companies in New Zealand peaked at 39% in January 2026 and was lowest at 31% in May 2026.
- Across the 12 months ending September 2026, CrestClean rose from 2nd to 1st among commercial cleaning companies in New Zealand.
How did search popularity change for New Zealand commercial cleaning companies in September 2026?
6 changes

In September 2026, Premium Clean gained share of searches among commercial cleaning companies in New Zealand, from 25.7% to 30.3%.

In September 2026, Paramount Services gained share of searches among commercial cleaning companies in New Zealand, from 19% to 20.1%.

In September 2026, JAN-PRO lost share of searches among commercial cleaning companies in New Zealand, from 5.6% to 3.1%.

In September 2026, CrestClean lost share of searches among commercial cleaning companies in New Zealand, from 35.2% to 34%.

In September 2026, ISS lost share of searches among commercial cleaning companies in New Zealand, from 2.8% to 2%.

In September 2026, OCS lost share of searches among commercial cleaning companies in New Zealand, from 2.1% to 1.4%.
How are CrestClean’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using CrestClean’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- crest clean
- crestclean
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Where does CrestClean compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Commercial cleaning companies | 1st of 7 | 34% | Shown above |
| Home cleaning services | 1st of 10 | 36.9% | Show ranking |
| Auckland commercial cleaning companies | 2nd of 10 | 21.6% | Show ranking |

Is CrestClean your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.