Brandwave

How popular isCrestClean?

In September 2026, people searched for CrestClean by name about 1,070 times in New Zealand, about the same as the previous year. These searches made up 34% of all New Zealand commercial cleaning company searches, placing CrestClean first out of seven companies. When we asked both ChatGPT and Google AI Overviews about commercial cleaning companies, CrestClean appeared in three of the four answers and was the most recommended of the seven.

Search and AI answers in September 2026

CrestClean is the most searched of 7 competitors and the most recommended in AI answers.

  1. CrestCleanShare of searches 34%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. Premium CleanShare of searches 30.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Paramount ServicesShare of searches 20.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  4. Clean PlanetShare of searches 9.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  5. JAN-PROShare of searches 3.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+2 more

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Top commercial cleaning companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, CrestClean was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. CrestClean is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CrestClean1st
  2. Paramount Services2nd
  3. Clean Planet3rd
  4. OCS3rd
  5. Premium Clean–
  6. JAN-PRO–
  7. ISS–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CrestClean3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Paramount Services2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Clean Planet2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • OCS1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Premium Clean0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • JAN-PRO0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ISS0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about commercial cleaning companies

4 answers
  • Asked ChatGPT

    “Which commercial cleaning company should I hire in New Zealand?”

    1. 1Paramount Services
    2. 2CrestClean
  • Asked ChatGPT

    “What are the best commercial cleaning companies in New Zealand?”

    1. 1Paramount Services
    2. 2CrestClean
    3. 3Clean Planet
  • Asked ChatGPT

    “What's the best commercial cleaning company in New Zealand for office cleaning?”

    1. 1CrestClean
    2. 2OCS
    3. 3Clean Planet
  • Searched Google, AI Overview

    “cleaning company nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “commercial cleaners auckland”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Which commercial cleaning companies compete with CrestClean?

    CrestClean against commercial cleaning companies in New Zealand, by month

    Share of searches by month for CrestClean, Premium Clean, Paramount Services, Clean Planet, JAN-PRO, ISS. The figures are in the table below the chart.

    View monthly share of searches table
    MonthCrestCleanPremium CleanParamount ServicesClean PlanetJAN-PROISSOCS
    Oct 202531.8%32.8%17.8%10.5%3.2%2.5%1.3%
    Nov 202537.5%25.9%21.9%7.8%3.5%2.6%0.86%
    Dec 202537%27%17.8%10%5.6%1.5%1.1%
    Jan 202639%21.9%21%9.9%4.2%3%0.9%
    Feb 202631.9%23.3%24.3%12.8%3.2%3.5%0.96%
    Mar 202631.5%28.4%22.1%10.4%4.1%2.5%0.95%
    Apr 202634.5%25.2%21.4%9.3%5.5%3.1%1%
    May 202631%27.6%21.7%10.2%5%3.1%1.5%
    Jun 202631.3%27.9%21.9%10.3%6%1.6%0.94%
    Jul 202635.8%26.2%19.4%9.7%5%2.2%1.8%
    Aug 202635.2%25.7%19%9.5%5.6%2.8%2.1%
    Sep 202634%30.3%20.1%9.2%3.1%2%1.4%
    1. Held 1st. 1K estimated branded searches, 0% vs prior month. Share -1.2 points.

    2. Held 2nd. 890 estimated branded searches, +21.9% vs prior month. Share +4.6 points.

    3. Held 3rd. 590 estimated branded searches, +9.3% vs prior month. Share +1.1 points.

    4. Held 4th. 270 estimated branded searches, 0% vs prior month. Share -0.3 points.

    5. 5.JAN-PRO

      3.1%

      Held 5th. 90 estimated branded searches, -43.8% vs prior month. Share -2.6 points.

    6. 6.ISS

      2%

      Held 6th. 60 estimated branded searches, -25% vs prior month. Share -0.8 points.

    7. 7.OCS

      1.4%

      Held 7th. 40 estimated branded searches, -33.3% vs prior month. Share -0.8 points.

    Compare popularity between CrestClean and its closest rivals

    Every comparison with CrestClean

    18 comparisons

    How has branded search demand for CrestClean changed in New Zealand over the last 12 months?

    4 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for CrestClean in New Zealand held steady at 1.1K.
    • Across the 12 months ending September 2026, CrestClean’s share of searches among commercial cleaning companies in New Zealand increased from 31.8% to 34%.
    • Across the 12 months ending September 2026, CrestClean’s share of searches among commercial cleaning companies in New Zealand peaked at 39% in January 2026 and was lowest at 31% in May 2026.
    • Across the 12 months ending September 2026, CrestClean rose from 2nd to 1st among commercial cleaning companies in New Zealand.

    How did search popularity change for New Zealand commercial cleaning companies in September 2026?

    6 changes
    1. In September 2026, Premium Clean gained share of searches among commercial cleaning companies in New Zealand, from 25.7% to 30.3%.

    2. In September 2026, Paramount Services gained share of searches among commercial cleaning companies in New Zealand, from 19% to 20.1%.

    3. In September 2026, JAN-PRO lost share of searches among commercial cleaning companies in New Zealand, from 5.6% to 3.1%.

    4. In September 2026, CrestClean lost share of searches among commercial cleaning companies in New Zealand, from 35.2% to 34%.

    5. In September 2026, ISS lost share of searches among commercial cleaning companies in New Zealand, from 2.8% to 2%.

    6. In September 2026, OCS lost share of searches among commercial cleaning companies in New Zealand, from 2.1% to 1.4%.

    How are CrestClean’s branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using CrestClean’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • crest clean
    • crestclean

    Do you work for CrestClean? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does CrestClean compete?

    CrestClean is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Commercial cleaning companies1st of 734%Shown above
    Home cleaning services1st of 1036.9%Show ranking
    Auckland commercial cleaning companies2nd of 1021.6%Show ranking
    Creator with pink hair and a pink jacket

    Is CrestClean your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.