Brandwave

CrestClean vs Service King:Which is more popular?

In September 2026, CrestClean had more branded searches than Service King among Auckland commercial cleaning companies in New Zealand. CrestClean had about 480 branded searches, while Service King had 80. CrestClean made up 21.6% of all Auckland commercial cleaning company searches we track, and Service King accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about Auckland commercial cleaning companies, Service King appeared in two of the three answers and CrestClean in none.

Among Auckland commercial cleaning companies in New Zealand in September 2026

Who do people search for more?

CrestClean, about 6 searches for every 1 for Service King

CrestClean 480 searchesService King 80 searches

Who does AI mention more?

Service King, mentioned in 2 of 3 answers, CrestClean in 0

Service King in 2 of 3CrestClean in 0 of 3

Who does AI recommend more?

Service King, the only one of the two named

Service King first in 2CrestClean never named

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Top Auckland commercial cleaning companies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Service King was mentioned in two out of three: in two of the three ChatGPT answers. CrestClean did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clean My Office Space1st
  2. EcoPro Cleaning2nd
  3. Premium Clean3rd
  4. Paramount Services4th
  5. Service King5th
  6. Clean Planet6th
  7. CrestClean–
  8. Cleancorp–
  9. City Cleaning–
  10. Kiwi Commercial Cleaning–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland commercial cleaning companies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is CrestClean or Service King more popular in search?

This chart shows how often people search Google for CrestClean and Service King by name. Each line represents a brand's share of searches for all ten Auckland commercial cleaning companies we track, month by month, from searches in New Zealand.

CrestClean and Service King among Auckland commercial cleaning companies in New Zealand, by month

Share of searches by month for CrestClean, Service King. The figures are in the table below the chart.

View monthly share of searches table
MonthPremium CleanCrestCleanParamount ServicesCleancorpClean PlanetCity CleaningService KingClean My Office SpaceKiwi Commercial CleaningEcoPro Cleaning
Oct 202528.5%23.2%13%6.8%10.6%6.3%5.8%2.4%2.4%0.97%
Nov 202527.6%22.4%17.8%7.9%7.9%4.7%5.6%2.3%2.3%1.4%
Dec 202528.1%22.8%14%5.3%10.5%7%5.3%2.9%2.9%1.2%
Jan 202620%24.6%20%7.2%8.7%7.2%6.2%3.1%2.1%1%
Feb 202619.6%24.1%18.8%9%9%6.1%8.6%2.4%1.6%0.82%
Mar 202626%21.1%15.9%9.3%9.3%6.2%5.3%3.5%1.8%1.8%
Apr 202624.7%20.1%18%7.2%11.3%7.2%6.2%3.1%1.5%0.52%
May 202623.5%23.5%17.6%6.9%8.3%5.4%6.9%3.9%2.5%1.5%
Jun 202626.5%21.5%16.1%9.4%9.9%5.8%5.4%3.6%0.9%0.9%
Jul 202625.5%25.5%14.9%9%8%5.9%4.3%3.7%1.1%2.1%
Aug 202622.9%22.9%14.3%12.4%8.6%8.1%3.8%3.8%2.4%0.95%
Sep 202626.6%21.6%15.8%11.7%8.1%6.8%3.6%2.3%2.3%1.4%

How has the CrestClean and Service King comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland commercial cleaning companies in September 2026?

3 changes

  1. In September 2026, Premium Clean overtook CrestClean to become the leader among Auckland commercial cleaning companies in New Zealand, with 26.6% of the searches.

  2. In September 2026, CrestClean lost share of searches among Auckland commercial cleaning companies in New Zealand, from 22.9% to 21.6%.

  3. Service King’s share of searches among Auckland commercial cleaning companies in New Zealand has lost ground for 3 months in a row, from 5.4% to 3.6% in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using CrestClean’s and Service King’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CrestClean

2 branded search terms

  • crest clean
  • crestclean

Service King

2 branded search terms

  • service king
  • service king commercial

How the Brand Demand Index is measured

Other head-to-heads among Auckland commercial cleaning companies

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