Brandwave

How popular isChemist Warehouse?

In September 2026, people searched for Chemist Warehouse by name about 767,000 times in New Zealand, an 8.5% decrease from the previous year. These searches made up 76.7% of all New Zealand New Plymouth pharmacy searches, placing Chemist Warehouse first out of four pharmacies. When we asked both ChatGPT and Google AI Overviews about New Plymouth pharmacies, Chemist Warehouse appeared in three of the four answers and was the second most recommended of the four.

Search and AI answers in September 2026

Chemist Warehouse is the most searched of 4 competitors and the second most recommended in AI answers.

  1. Chemist WarehouseShare of searches 76.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. Vivian PharmacyShare of searches 11.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. Vogeltown PharmacyShare of searches 8.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  4. Moturoa PharmacyShare of searches 3.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top New Plymouth pharmacies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Chemist Warehouse was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Chemist Warehouse is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vivian Pharmacy1st
  2. Chemist Warehouse2nd
  3. Vogeltown Pharmacy3rd
  4. Moturoa Pharmacy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chemist Warehouse3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vivian Pharmacy3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vogeltown Pharmacy2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Moturoa Pharmacy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about New Plymouth pharmacies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which New Plymouth pharmacies compete with Chemist Warehouse?

Chemist Warehouse against New Plymouth pharmacies in New Zealand, by month

Share of searches by month for Chemist Warehouse, Vivian Pharmacy, Vogeltown Pharmacy, Moturoa Pharmacy. The figures are in the table below the chart.

View monthly share of searches table
MonthChemist WarehouseVivian PharmacyVogeltown PharmacyMoturoa Pharmacy
Oct 202574.6%12.8%8.7%3.8%
Nov 202579.9%11.1%6.2%2.7%
Dec 202576.2%13.2%7.3%3.2%
Jan 202674.7%12.8%8.7%3.8%
Feb 202673.2%14.9%8.2%3.7%
Mar 202675.6%13%8.8%2.6%
Apr 202673.6%15.4%8.5%2.5%
May 202673.7%15%8.3%3%
Jun 202672.7%15.2%8.4%3.7%
Jul 202673.2%14.9%8.3%3.7%
Aug 202673.7%14.6%8.1%3.6%
Sep 202676.7%11.4%8.2%3.7%

  1. 1.Chemist Warehouse

    76.7%

    Held 1st. 6.7K estimated branded searches, +2.4% vs prior month. Share +3 points.

  2. 2.Vivian Pharmacy

    11.4%

    Held 2nd. 1K estimated branded searches, -23.1% vs prior month. Share -3.2 points.

  3. 3.Vogeltown Pharmacy

    8.2%

    Held 3rd. 720 estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Moturoa Pharmacy

    3.7%

    Held 4th. 320 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Chemist Warehouse and its closest rivals

Every comparison with Chemist Warehouse

40 comparisons

How has branded search demand for Chemist Warehouse changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Chemist Warehouse in New Zealand fell from 839K to 767K.
  • Across the 12 months ending September 2026, Chemist Warehouse’s share of searches among New Plymouth pharmacies in New Zealand increased from 74.6% to 76.7%.
  • Across the 12 months ending September 2026, Chemist Warehouse’s share of searches among New Plymouth pharmacies in New Zealand peaked at 79.9% in November 2025 and was lowest at 72.7% in June 2026.

How did search popularity change for New Zealand New Plymouth pharmacies in September 2026?

4 changes

  1. In September 2026, Chemist Warehouse gained share of searches among New Plymouth pharmacies in New Zealand, from 73.7% to 76.7%.

  2. In September 2026, Vivian Pharmacy lost share of searches among New Plymouth pharmacies in New Zealand, from 14.6% to 11.4%.

  3. Estimated monthly branded searches for Vogeltown Pharmacy in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

  4. Estimated monthly branded searches for Moturoa Pharmacy in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

How are Chemist Warehouse’s branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using Chemist Warehouse’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • chemist ware house nz
  • Chemist Warehouse
  • chemist warehouse ashburton
  • chemist warehouse blenheim
  • chemist warehouse botany
  • chemist warehouse cambridge
  • chemist warehouse delivery
  • chemist warehouse dunedin
  • chemist warehouse fragrance
  • chemist warehouse hastings
  • chemist warehouse hours
  • chemist warehouse lynnmall
  • chemist warehouse makeup
  • chemist warehouse napier
  • chemist warehouse nz
  • chemist warehouse perfume
  • chemist warehouse pharmacy
  • chemist warehouse prescriptions
  • chemist warehouse queenstown
  • chemist warehouse skincare
  • chemist warehouse taupo
  • chemist warehouse vaccinations
  • chemist warehouse vitamins
  • chemist warehouse westgate
  • chemist warehouse whakatane
  • chemistwarehouse
  • the chemist warehouse
  • the chemist warehouse nz

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How the Brand Demand Index is measured

Where does Chemist Warehouse compete?

Chemist Warehouse is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Beauty retailers1st of 1080%Show ranking
community pharmacy brands1st of 583.4%Show ranking
Health stores1st of 594.7%Show ranking
Napier pharmacies1st of 589.6%Show ranking
Dunedin pharmacies2nd of 639%Show ranking
Hastings pharmacies1st of 495.5%Show ranking
Queenstown pharmacies1st of 469.6%Show ranking
Taupo pharmacies1st of 394.3%Show ranking
New Plymouth pharmacies1st of 476.7%Shown above
Ashburton pharmacies1st of 578.7%Show ranking
Blenheim pharmacies1st of 579.9%Show ranking
Cambridge pharmacies1st of 492.1%Show ranking
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