Brandwave

Health stores in New Zealand:Which brands are most popular in search?

In August 2026, Chemist Warehouse was the most searched among health stores in New Zealand, with an estimated 836K branded searches and 92.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. Chemist Warehouse92.8%
  2. iHerb3.5%
  3. HealthPost2%
  4. Health 20001.1%
  5. Pure Nature0.6%

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Share of SearchLeaderboard

Compare the online and high street health stores New Zealanders buy vitamins and natural products from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among health stores in New Zealand, by month

Share of Search by month for Chemist Warehouse, iHerb, HealthPost. The figures are in the table below the chart.

View monthly share of search table
MonthChemist WarehouseiHerbHealthPostHealth 2000Pure Nature
Oct 202593.3%3%2.1%1.1%0.55%
Nov 202594.4%2.5%1.8%0.91%0.46%
Dec 202595%2.1%1.5%1%0.43%
Jan 202692.4%3.6%2.3%1.3%0.5%
Feb 202693.4%3.1%1.9%1.1%0.43%
Mar 202692.4%3.5%2.2%1.3%0.6%
Apr 202693.1%3.2%2%1.2%0.49%
May 202692.8%3.5%2%1.1%0.6%
Jun 202692.8%3.6%1.9%1.1%0.61%
Jul 202693.2%3.2%1.9%1.1%0.62%
Aug 202692.8%3.5%2%1.1%0.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Chemist Warehouse

    92.8%

    held 1st · 836K estimated branded searches · +2% vs prior month · -0.5 points

  2. 2.iHerb

    3.5%

    held 2nd · 31.7K estimated branded searches · +12.7% vs prior month · +0.3 points

  3. 3.HealthPost

    2%

    held 3rd · 18.4K estimated branded searches · +11.3% vs prior month · +0.2 points

  4. 4.Health 2000

    1.1%

    held 4th · 9.5K estimated branded searches · +0.85% vs prior month · 0 points

  5. 5.Pure Nature

    0.6%

    held 5th · 5.4K estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among health stores in New Zealand?

In August 2026, Chemist Warehouse was the most searched among health stores in New Zealand, with an estimated 836K branded searches and 92.8% estimated Share of Search within this set. iHerb is in 2nd place, 89.3 percentage points behind at 3.5% Share of Search.

New Zealand health stores, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Chemist Warehouse93.3% → 92.8%95%Dec 202592.4%Jan 20261st
iHerb3% → 3.5%3.6%Jan 20262.1%Dec 20252nd
HealthPost2.1% → 2%2.3%Jan 20261.5%Dec 20253rd
Health 20001.1%1.3%Mar 20260.91%Nov 20254th
Pure Nature0.55% → 0.6%0.62%Jul 20260.43%Feb 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Chemist Warehouse’s estimated Share of Search among health stores in New Zealand decreased from 93.3% to 92.8%.
  • Across the 11 months ending August 2026, iHerb’s estimated Share of Search among health stores in New Zealand increased from 3% to 3.5%.
  • Across the 11 months ending August 2026, Chemist Warehouse’s estimated Share of Search among health stores in New Zealand peaked at 95% in December 2025 and was lowest at 92.4% in January 2026.
  • Across the 11 months ending August 2026, iHerb’s estimated Share of Search among health stores in New Zealand peaked at 3.6% in January 2026 and was lowest at 2.1% in December 2025.
  • Across the 11 months ending August 2026, HealthPost, Health 2000 and Pure Nature held steady: their estimated Share of Search among health stores in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand health stores in August 2026?

  1. Estimated monthly branded searches for Health 2000 in New Zealand fell 13.9% over 11 measured months, from 11K to 9.5K in August 2026.

  2. Estimated monthly branded searches for HealthPost in New Zealand fell 10.5% over 11 measured months, from 20.6K to 18.4K in August 2026.

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