Brandwave

How popular isiHerb in search?

In August 2026, there were an estimated 31.7K branded searches for iHerb in New Zealand which is up 8.9% over the last 11 months. iHerb holds 3% estimated Share of Search among New Zealand health stores and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Chemist Warehouse93.8%
  2. iHerb3%
  3. HealthPost1.8%
  4. Health 20000.9%
  5. Pure Nature0.51%
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Which health stores compete with iHerb?

iHerb against health stores in New Zealand, by month

Share of Search by month for Chemist Warehouse, iHerb. The figures are in the table below the chart.

View monthly share of search table
MonthChemist WarehouseiHerbHealthPostHealth 2000Pure Nature
Oct 202594%2.6%1.9%0.99%0.49%
Nov 202595%2.2%1.6%0.81%0.41%
Dec 202595.7%1.8%1.3%0.9%0.37%
Jan 202693.5%3.1%2%1.1%0.43%
Feb 202694.3%2.7%1.7%0.98%0.37%
Mar 202693.5%3%1.9%1.1%0.51%
Apr 202694.1%2.7%1.7%1%0.41%
May 202693.9%3%1.7%0.91%0.51%
Jun 202693.9%3.1%1.6%0.92%0.53%
Jul 202694.2%2.7%1.6%0.91%0.53%
Aug 202693.8%3%1.8%0.9%0.51%
Sep 2026—————
  1. held 1st · 986K estimated branded searches · +2% vs prior month · -0.4 points

  2. 2.iHerb

    3%

    held 2nd · 31.7K estimated branded searches · +12.7% vs prior month · +0.3 points

  3. held 3rd · 18.4K estimated branded searches · +11.3% vs prior month · +0.1 points

  4. held 4th · 9.5K estimated branded searches · +0.85% vs prior month · 0 points

  5. held 5th · 5.4K estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between iHerb and its closest rivals

How has branded search demand for iHerb changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for iHerb in New Zealand rose from 29.1K to 31.7K.
  • Across the 11 months ending August 2026, iHerb’s estimated Share of Search among health stores in New Zealand peaked at 3.1% in June 2026 and was lowest at 1.8% in December 2025.

How did search popularity change for New Zealand health stores in August 2026?

  1. Estimated monthly branded searches for Health 2000 in New Zealand fell 13.9% over 11 measured months, from 11K to 9.5K in August 2026.

  2. Estimated monthly branded searches for HealthPost in New Zealand fell 10.5% over 11 measured months, from 20.6K to 18.4K in August 2026.

How is iHerb measured?

Brandwave collects information about searches that people make online using iHerb’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • iherb
  • iherb com
  • iherb discount
  • iherb locations
  • iherb near me
  • iherb nz
  • iherb online
  • iherb shop
  • iherb store locations
  • iherb store near me
  • iherb supplements
  • iherb voucher
  • nz iherb com

Do you work for iHerb? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is iHerb your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.