Brandwave

How popular isPure Nature in search?

In August 2026, there were an estimated 5.4K branded searches for Pure Nature in New Zealand which held steady over the last 11 months. Pure Nature holds 0.51% estimated Share of Search among New Zealand health stores and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Chemist Warehouse93.8%
  2. iHerb3%
  3. HealthPost1.8%
  4. Health 20000.9%
  5. Pure Nature0.51%
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Which health stores compete with Pure Nature?

Pure Nature against health stores in New Zealand, by month

Share of Search by month for Chemist Warehouse, iHerb, Pure Nature. The figures are in the table below the chart.

View monthly share of search table
MonthChemist WarehouseiHerbHealthPostHealth 2000Pure Nature
Oct 202594%2.6%1.9%0.99%0.49%
Nov 202595%2.2%1.6%0.81%0.41%
Dec 202595.7%1.8%1.3%0.9%0.37%
Jan 202693.5%3.1%2%1.1%0.43%
Feb 202694.3%2.7%1.7%0.98%0.37%
Mar 202693.5%3%1.9%1.1%0.51%
Apr 202694.1%2.7%1.7%1%0.41%
May 202693.9%3%1.7%0.91%0.51%
Jun 202693.9%3.1%1.6%0.92%0.53%
Jul 202694.2%2.7%1.6%0.91%0.53%
Aug 202693.8%3%1.8%0.9%0.51%
Sep 2026—————
  1. held 1st · 986K estimated branded searches · +2% vs prior month · -0.4 points

  2. 2.iHerb

    3%

    held 2nd · 31.7K estimated branded searches · +12.7% vs prior month · +0.3 points

  3. held 3rd · 18.4K estimated branded searches · +11.3% vs prior month · +0.1 points

  4. held 4th · 9.5K estimated branded searches · +0.85% vs prior month · 0 points

  5. held 5th · 5.4K estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Pure Nature and its closest rivals

How has branded search demand for Pure Nature changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Pure Nature in New Zealand held steady at 5.4K.
  • Across the 11 months ending August 2026, Pure Nature’s estimated Share of Search among health stores in New Zealand held steady, from 0.49% to 0.51%.

How did search popularity change for New Zealand health stores in August 2026?

  1. Estimated monthly branded searches for Health 2000 in New Zealand fell 13.9% over 11 measured months, from 11K to 9.5K in August 2026.

  2. Estimated monthly branded searches for HealthPost in New Zealand fell 10.5% over 11 measured months, from 20.6K to 18.4K in August 2026.

How is Pure Nature measured?

Brandwave collects information about searches that people make online using Pure Nature’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • pure nature nz
  • pure nature supplements
  • pure nature vitamins

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How the Brand Demand Index is measured

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Is Pure Nature your brand?

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