HealthPost vs Pure Nature:Which is more popular by branded search in New Zealand?
In August 2026, HealthPost had more branded searches than Pure Nature among health stores in New Zealand. HealthPost was estimated to have 18.4K branded searches compared to Pure Nature’s 5.4K, and held a 1.7% Share of Search versus Pure Nature’s 0.51%.
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Which is more popular in search, HealthPost or Pure Nature?
Compare the online and high street health stores New Zealanders buy vitamins and natural products from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HealthPost, Pure Nature. The figures are in the table below the chart.
View monthly share of search table
| Month | Chemist Warehouse | iHerb | HealthPost | Health 2000 | Pure Nature |
|---|---|---|---|---|---|
| Oct 2025 | 94.1% | 2.6% | 1.8% | 0.98% | 0.48% |
| Nov 2025 | 95.1% | 2.2% | 1.6% | 0.8% | 0.41% |
| Dec 2025 | 95.7% | 1.8% | 1.3% | 0.88% | 0.37% |
| Jan 2026 | 93.6% | 3% | 1.9% | 1.1% | 0.42% |
| Feb 2026 | 94.4% | 2.6% | 1.7% | 0.97% | 0.36% |
| Mar 2026 | 93.6% | 2.9% | 1.9% | 1.1% | 0.5% |
| Apr 2026 | 94.2% | 2.7% | 1.7% | 1% | 0.41% |
| May 2026 | 94% | 2.9% | 1.7% | 0.89% | 0.5% |
| Jun 2026 | 94% | 3% | 1.6% | 0.91% | 0.52% |
| Jul 2026 | 94.3% | 2.7% | 1.6% | 0.9% | 0.52% |
| Aug 2026 | 93.9% | 3% | 1.7% | 0.89% | 0.51% |
| Sep 2026 | — | — | — | — | — |
How has the HealthPost and Pure Nature comparison changed over the last 12 months?
3 findings
- HealthPost was ahead of Pure Nature in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HealthPost’s estimated Share of Search among health stores in New Zealand moved from 1.8% to 1.7%, and its estimated monthly branded searches moved from 20.6K to 18.4K.
- Across the 11 months ending August 2026, Pure Nature’s estimated Share of Search among health stores in New Zealand moved from 0.48% to 0.51%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for New Zealand health stores in August 2026?
1 change
Estimated monthly branded searches for HealthPost in New Zealand fell 10.5% over 11 measured months, from 20.6K to 18.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using HealthPost’s and Pure Nature’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HealthPost
10 branded search terms
- healthpost
- healthpost co nz
- healthpost nature trust
- healthpost near me
- healthpost nelson
- healthpost nz
- healthpost online
- healthpost shop
- healthpost specials
- www healthpost co nz
Pure Nature
3 branded search terms
- pure nature nz
- pure nature supplements
- pure nature vitamins
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