iHerb vs Pure Nature:Which is more popular by branded search in New Zealand?
In August 2026, iHerb had more branded searches than Pure Nature among health stores in New Zealand. iHerb was estimated to have 31.7K branded searches compared to Pure Nature’s 5.4K, and held a 3% Share of Search versus Pure Nature’s 0.51%.
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Which is more popular in search, iHerb or Pure Nature?
Compare the online and high street health stores New Zealanders buy vitamins and natural products from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for iHerb, Pure Nature. The figures are in the table below the chart.
View monthly share of search table
| Month | Chemist Warehouse | iHerb | HealthPost | Health 2000 | Pure Nature |
|---|---|---|---|---|---|
| Oct 2025 | 94.1% | 2.6% | 1.8% | 0.98% | 0.48% |
| Nov 2025 | 95.1% | 2.2% | 1.6% | 0.8% | 0.41% |
| Dec 2025 | 95.7% | 1.8% | 1.3% | 0.88% | 0.37% |
| Jan 2026 | 93.6% | 3% | 1.9% | 1.1% | 0.42% |
| Feb 2026 | 94.4% | 2.6% | 1.7% | 0.97% | 0.36% |
| Mar 2026 | 93.6% | 2.9% | 1.9% | 1.1% | 0.5% |
| Apr 2026 | 94.2% | 2.7% | 1.7% | 1% | 0.41% |
| May 2026 | 94% | 2.9% | 1.7% | 0.89% | 0.5% |
| Jun 2026 | 94% | 3% | 1.6% | 0.91% | 0.52% |
| Jul 2026 | 94.3% | 2.7% | 1.6% | 0.9% | 0.52% |
| Aug 2026 | 93.9% | 3% | 1.7% | 0.89% | 0.51% |
| Sep 2026 | — | — | — | — | — |
How has the iHerb and Pure Nature comparison changed over the last 12 months?
3 findings
- iHerb was ahead of Pure Nature in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, iHerb’s estimated Share of Search among health stores in New Zealand moved from 2.6% to 3%, and its estimated monthly branded searches moved from 29.1K to 31.7K.
- Across the 11 months ending August 2026, Pure Nature’s estimated Share of Search among health stores in New Zealand moved from 0.48% to 0.51%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for New Zealand health stores in August 2026?
0 changes
Neither iHerb nor Pure Nature moved beyond provider rounding among health stores in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using iHerb’s and Pure Nature’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
iHerb
13 branded search terms
- iherb
- iherb com
- iherb discount
- iherb locations
- iherb near me
- iherb nz
- iherb online
- iherb shop
- iherb store locations
- iherb store near me
- iherb supplements
- iherb voucher
- nz iherb com
Pure Nature
3 branded search terms
- pure nature nz
- pure nature supplements
- pure nature vitamins
Put your own brand in this comparison
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