Brandwave

HealthPost vs iHerb:Which is more popular by branded search in New Zealand?

In August 2026, iHerb had more branded searches than HealthPost among health stores in New Zealand. iHerb was estimated to have 31.7K branded searches compared to HealthPost’s 18.4K, and held a 3.5% Share of Search versus HealthPost’s 2%.

Share of Search among health stores in New Zealand in August 2026Which is more popular in search, HealthPost or iHerb?
HealthPost2%18.4K searches
vs
iHerb3.5%31.7K searches

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Which is more popular in search, HealthPost or iHerb?

Compare the online and high street health stores New Zealanders buy vitamins and natural products from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

HealthPost and iHerb among health stores in New Zealand, by month

Share of Search by month for iHerb, HealthPost. The figures are in the table below the chart.

View monthly share of search table
MonthChemist WarehouseiHerbHealthPostHealth 2000Pure Nature
Oct 202593.3%2.9%2.1%1.1%0.55%
Nov 202594.4%2.5%1.8%0.9%0.46%
Dec 202595%2%1.5%1%0.43%
Jan 202692.4%3.5%2.3%1.3%0.49%
Feb 202693.5%3%1.9%1.1%0.42%
Mar 202692.5%3.5%2.2%1.3%0.59%
Apr 202693.2%3.2%2%1.2%0.48%
May 202692.9%3.4%2%1%0.59%
Jun 202693%3.5%1.9%1.1%0.61%
Jul 202693.3%3.2%1.9%1.1%0.61%
Aug 202692.9%3.5%2%1%0.59%
Sep 2026—————

How has the HealthPost and iHerb comparison changed over the last 12 months?

  • iHerb was ahead of HealthPost in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, HealthPost’s estimated Share of Search among health stores in New Zealand moved from 2.1% to 2%, and its estimated monthly branded searches moved from 20.6K to 18.4K.
  • Across the 11 months ending August 2026, iHerb’s estimated Share of Search among health stores in New Zealand moved from 2.9% to 3.5%, and its estimated monthly branded searches moved from 29.1K to 31.7K.

How did search popularity change for New Zealand health stores in August 2026?

  1. Estimated monthly branded searches for HealthPost in New Zealand fell 10.5% over 11 measured months, from 20.6K to 18.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using HealthPost’s and iHerb’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HealthPost

10 branded search terms

  • healthpost
  • healthpost co nz
  • healthpost nature trust
  • healthpost near me
  • healthpost nelson
  • healthpost nz
  • healthpost online
  • healthpost shop
  • healthpost specials
  • www healthpost co nz

iHerb

13 branded search terms

  • iherb
  • iherb com
  • iherb discount
  • iherb locations
  • iherb near me
  • iherb nz
  • iherb online
  • iherb shop
  • iherb store locations
  • iherb store near me
  • iherb supplements
  • iherb voucher
  • nz iherb com

How the Brand Demand Index is measured

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