Brandwave

Chemist Warehouse vs Life Pharmacy:Which is more popular in New Zealand?

In September 2026, Life Pharmacy had more branded searches than Chemist Warehouse among community pharmacy brands in New Zealand. Life Pharmacy had about 27,600 branded searches, while Chemist Warehouse had 4,990. Life Pharmacy made up 18.8% of all community pharmacy brand searches we track, and Chemist Warehouse accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about community pharmacy brands, Life Pharmacy appeared in all three answers and Chemist Warehouse in two. Chemist Warehouse was mentioned before Life Pharmacy in two out of three answers.

Among community pharmacy brands in New Zealand in September 2026

Who do people search for more?

Life Pharmacy, about 6 searches for every 1 for Chemist Warehouse

Life Pharmacy 27.6K searchesChemist Warehouse 5K searches

Who does AI mention more?

Life Pharmacy, mentioned in every answer we collected

Life Pharmacy in 3 of 3Chemist Warehouse in 2 of 3

Who does AI recommend more?

Chemist Warehouse, named ahead of Life Pharmacy in 2 of 3 answers

Chemist Warehouse first in 2Life Pharmacy first in 1

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Top community pharmacy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Life Pharmacy appeared in all three answers. Chemist Warehouse was mentioned in two out of three: in two of the three ChatGPT answers. Chemist Warehouse was listed before Life Pharmacy in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chemist Warehouse1st
  2. Life Pharmacy2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about community pharmacy brands

3 answers
  • Asked ChatGPT

    “Which community pharmacy should I shop at in New Zealand?”

    1. 1Chemist Warehouse
    2. 3Life Pharmacy
  • Asked ChatGPT

    “What are the best community pharmacies in New Zealand?”

    1. 2Life Pharmacy
  • Asked ChatGPT

    “What's the best community pharmacy in New Zealand for prescriptions and health products?”

    1. 2Chemist Warehouse
    2. 3Life Pharmacy
  • Searched Google, AI Overview

    “chemist nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “prescription pharmacy”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Chemist Warehouse or Life Pharmacy more popular in search?

This chart shows how often people search Google for Chemist Warehouse and Life Pharmacy by name. Each line represents a brand's share of searches for all five community pharmacy brands we track, month by month, from searches in New Zealand.

Chemist Warehouse and Life Pharmacy among community pharmacy brands in New Zealand, by month

Share of searches by month for Life Pharmacy, Chemist Warehouse. The figures are in the table below the chart.

View monthly share of searches table
MonthLife PharmacyChemist Warehouse
Nov 202521.3%3.7%
Dec 202520.5%4.2%
Jan 202618.4%3.2%
Feb 202620.4%3.5%
Mar 202617.4%3.2%
Apr 202617.4%3.7%
May 202618%3.2%
Jun 202617.7%3.9%
Jul 202618%3.3%
Aug 202616.2%2.9%
Sep 202618.8%3.4%
Oct 2026——

Chemist Warehouse sells other things too, so only its searches that name this product count here, like “chemist warehouse botany”.

How has branded search for Chemist Warehouse and Life Pharmacy changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand community pharmacy brands in September 2026?

2 changes
  1. In September 2026, Life Pharmacy gained share of searches among community pharmacy brands in New Zealand, from 16.2% to 18.8%.

  2. Estimated monthly branded searches for Chemist Warehouse in New Zealand fell 15.1% over 11 measured months, from 5.9K to 5K in September 2026.

How are Chemist Warehouse’s and Life Pharmacy’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Chemist Warehouse’s and Life Pharmacy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chemist Warehouse

2 branded search terms

  • chemist warehouse botany
  • chemist warehouse pharmacy

Life Pharmacy

8 branded search terms

  • Life Pharmacy
  • life pharmacy beauty
  • life pharmacy fragrance
  • life pharmacy makeup
  • life pharmacy perfume
  • life pharmacy supplements
  • life pharmacy vaccinations
  • life pharmacy vitamins

How the Brand Demand Index is measured

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