How popular isCalm?
In October 2026, people searched for Calm by name about 200 times in New Zealand, a 13% decrease from the previous year. These searches made up 7.6% of all New Zealand meditation and sleep app searches, placing Calm fifth out of six apps. When we asked both ChatGPT and Google AI Overviews about meditation and sleep apps, Calm appeared in all answers and was the second most recommended of the six.
Calm is the fifth most searched of 6 competitors and the second most recommended in the AI answers we collected.
HeadspaceShare of searches 47.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Insight TimerShare of searches 16.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
BetterSleepShare of searches 15.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Smiling MindShare of searches 11.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
CalmShare of searches 7.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top meditation and sleep apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Calm appeared in all five answers. Calm is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Insight Timer1st
- Calm2nd
- Headspace3rd
- Smiling Mind4th
- BetterSleep5th
Waking Up6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Calm5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Headspace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Insight Timer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smiling Mind4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Waking Up2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BetterSleep1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about meditation and sleep apps
5 answers
Asked ChatGPT
“Which meditation or sleep app should I use in New Zealand?”
Asked ChatGPT
“What are the best meditation and sleep apps in New Zealand?”
Asked ChatGPT
“What's the best meditation or sleep app in New Zealand for better sleep?”
Searched Google, AI Overview
“meditation apps”
Searched Google, AI Overview
“sleep sounds app”
- 1Calm
- 1
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Calm compared with other New Zealand meditation and sleep apps?
Share of searches by month for Headspace, Insight Timer, BetterSleep, Smiling Mind, Calm. The figures are in the table below the chart.
View monthly share of searches table
| Month | Headspace | Insight Timer | BetterSleep | Smiling Mind | Calm | Waking Up |
|---|---|---|---|---|---|---|
| Nov 2025 | 56.7% | 16.8% | 3.7% | 12.3% | 8.6% | 1.9% |
| Dec 2025 | 53% | 17.7% | 4.3% | 9.9% | 12.1% | 3% |
| Jan 2026 | 53.1% | 15.3% | 4.7% | 10.9% | 12% | 4% |
| Feb 2026 | 55.5% | 15.1% | 3.7% | 12.1% | 11% | 2.6% |
| Mar 2026 | 57.9% | 12.1% | 2.4% | 11.8% | 13% | 2.7% |
| Apr 2026 | 52.9% | 16.6% | 2.8% | 10% | 15.2% | 2.4% |
| May 2026 | 57.5% | 13.4% | 5.3% | 9% | 12.1% | 2.8% |
| Jun 2026 | 60% | 12.3% | 7.4% | 10% | 9% | 1.3% |
| Jul 2026 | 54.4% | 14.4% | 7.9% | 8.5% | 13.5% | 1.4% |
| Aug 2026 | 58.8% | 14.5% | 4.7% | 9.5% | 10.4% | 2.1% |
| Sep 2026 | 54.5% | 13.8% | 6.9% | 11.6% | 9.8% | 3.3% |
| Oct 2026 | 47.3% | 16.3% | 15.2% | 11.7% | 7.6% | 1.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.3% | 1.3K | -16.7% | -7.2 points | |
| 2, held 2nd | 16.3% | 430 | +13.2% | +2.5 points | |
| 3, moved from 5th to 3rd | 15.2% | 400 | +110.5% | +8.2 pointsmoved from 5th to 3rd | |
| 4, moved from 3rd to 4th | 11.7% | 310 | -3.1% | +0.1 pointsmoved from 3rd to 4th | |
| 5, moved from 4th to 5th | 7.6% | 200 | -25.9% | -2.2 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.9% | 50 | -44.4% | -1.4 points |
47.3%
Held 1st. 1.3K estimated branded searches, -16.7% vs prior month. Share -7.2 points.
16.3%
Held 2nd. 430 estimated branded searches, +13.2% vs prior month. Share +2.5 points.
15.2%
Moved from 5th to 3rd. 400 estimated branded searches, +110.5% vs prior month. Share +8.2 points.
11.7%
Moved from 3rd to 4th. 310 estimated branded searches, -3.1% vs prior month. Share +0.1 points.
5.
Calm7.6%
Moved from 4th to 5th. 200 estimated branded searches, -25.9% vs prior month. Share -2.2 points.
1.9%
Held 6th. 50 estimated branded searches, -44.4% vs prior month. Share -1.4 points.
Compare popularity between Calm and its closest rivals
Every comparison with Calm
5 comparisons
How has branded search demand for Calm changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Calm in New Zealand fell from 230 to 200.
- Across the 12 months ending October 2026, Calm’s share of searches among meditation and sleep apps in New Zealand decreased from 8.6% to 7.6%.
- Across the 12 months ending October 2026, Calm’s share of searches among meditation and sleep apps in New Zealand peaked at 15.2% in April 2026 and was lowest at 7.6% in October 2026.
- Across the 12 months ending October 2026, Calm fell from 4th to 5th among meditation and sleep apps in New Zealand.
How did search popularity change for New Zealand meditation and sleep apps in October 2026?
6 changes
In October 2026, BetterSleep overtook Smiling Mind and Calm to rank 3rd among meditation and sleep apps in New Zealand, with 15.2% of the searches.
In October 2026, Insight Timer gained share of searches among meditation and sleep apps in New Zealand, from 13.8% to 16.3%.
In October 2026, Headspace lost share of searches among meditation and sleep apps in New Zealand, from 54.5% to 47.3%.
In October 2026, Calm lost share of searches among meditation and sleep apps in New Zealand, from 9.8% to 7.6%.
In October 2026, Waking Up lost share of searches among meditation and sleep apps in New Zealand, from 3.3% to 1.9%.
Smiling Mind’s share of searches among meditation and sleep apps in New Zealand has gained ground for 3 months in a row, from 8.5% to 11.7% in October 2026.
How are Calm’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Calm’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- calm app
- calm app sleep
- calm daily meditation
- calm meditation app
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