Brandwave

How popular isHeadspace?

In October 2026, people searched for Headspace by name about 1,250 times in New Zealand, a 17.8% decrease from the previous year. These searches made up 47.3% of all New Zealand meditation and sleep app searches, placing Headspace first out of six apps. When we asked both ChatGPT and Google AI Overviews about meditation and sleep apps, Headspace appeared in four of the five answers and was the third most recommended of the six.

Search and AI answers in October 2026

Headspace is the most searched of 6 competitors and the third most recommended in the AI answers we collected.

  1. HeadspaceShare of searches 47.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. Insight TimerShare of searches 16.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. BetterSleepShare of searches 15.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. Smiling MindShare of searches 11.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. CalmShare of searches 7.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top meditation and sleep apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Headspace was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Headspace is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Insight Timer1st
  2. Calm2nd
  3. Headspace3rd
  4. Smiling Mind4th
  5. BetterSleep5th
  6. Waking Up6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Calm5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Headspace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Insight Timer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smiling Mind4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waking Up2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BetterSleep1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about meditation and sleep apps

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Headspace compared with other New Zealand meditation and sleep apps?

Headspace against meditation and sleep apps in New Zealand, by month

Share of searches by month for Headspace, Insight Timer, BetterSleep, Smiling Mind, Calm. The figures are in the table below the chart.

View monthly share of searches table
MonthHeadspaceInsight TimerBetterSleepSmiling MindCalmWaking Up
Nov 202556.7%16.8%3.7%12.3%8.6%1.9%
Dec 202553%17.7%4.3%9.9%12.1%3%
Jan 202653.1%15.3%4.7%10.9%12%4%
Feb 202655.5%15.1%3.7%12.1%11%2.6%
Mar 202657.9%12.1%2.4%11.8%13%2.7%
Apr 202652.9%16.6%2.8%10%15.2%2.4%
May 202657.5%13.4%5.3%9%12.1%2.8%
Jun 202660%12.3%7.4%10%9%1.3%
Jul 202654.4%14.4%7.9%8.5%13.5%1.4%
Aug 202658.8%14.5%4.7%9.5%10.4%2.1%
Sep 202654.5%13.8%6.9%11.6%9.8%3.3%
Oct 202647.3%16.3%15.2%11.7%7.6%1.9%

  1. 1.Headspace

    47.3%

    Held 1st. 1.3K estimated branded searches, -16.7% vs prior month. Share -7.2 points.

  2. 2.Insight Timer

    16.3%

    Held 2nd. 430 estimated branded searches, +13.2% vs prior month. Share +2.5 points.

  3. 3.BetterSleep

    15.2%

    Moved from 5th to 3rd. 400 estimated branded searches, +110.5% vs prior month. Share +8.2 points.

  4. 4.Smiling Mind

    11.7%

    Moved from 3rd to 4th. 310 estimated branded searches, -3.1% vs prior month. Share +0.1 points.

  5. 5.Calm

    7.6%

    Moved from 4th to 5th. 200 estimated branded searches, -25.9% vs prior month. Share -2.2 points.

  6. 6.Waking Up

    1.9%

    Held 6th. 50 estimated branded searches, -44.4% vs prior month. Share -1.4 points.

Compare popularity between Headspace and its closest rivals

Every comparison with Headspace

5 comparisons

How has branded search demand for Headspace changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Headspace in New Zealand fell from 1.5K to 1.3K.
  • Across the 12 months ending October 2026, Headspace’s share of searches among meditation and sleep apps in New Zealand decreased from 56.7% to 47.3%.
  • Across the 12 months ending October 2026, Headspace’s share of searches among meditation and sleep apps in New Zealand peaked at 60% in June 2026 and was lowest at 47.3% in October 2026.

How did search popularity change for New Zealand meditation and sleep apps in October 2026?

6 changes

  1. In October 2026, BetterSleep overtook Smiling Mind and Calm to rank 3rd among meditation and sleep apps in New Zealand, with 15.2% of the searches.

  2. In October 2026, Insight Timer gained share of searches among meditation and sleep apps in New Zealand, from 13.8% to 16.3%.

  3. In October 2026, Headspace lost share of searches among meditation and sleep apps in New Zealand, from 54.5% to 47.3%.

  4. In October 2026, Calm lost share of searches among meditation and sleep apps in New Zealand, from 9.8% to 7.6%.

  5. In October 2026, Waking Up lost share of searches among meditation and sleep apps in New Zealand, from 3.3% to 1.9%.

  6. Smiling Mind’s share of searches among meditation and sleep apps in New Zealand has gained ground for 3 months in a row, from 8.5% to 11.7% in October 2026.

How are Headspace’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Headspace’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • headspace
  • headspace app
  • headspace guide meditation
  • headspace hair
  • headspace meditation
  • headspace meditation app
  • headspace mindfulness app
  • headspace sleep
  • headspace sleep meditation

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How the Brand Demand Index is measured

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