How popular isBupa NZ?
In September 2026, people searched for Bupa NZ by name about 4,830 times in New Zealand, a 13.1% increase from the previous year. These searches made up 24.7% of all New Zealand aged care provider searches, placing Bupa NZ second out of six providers. When we asked both ChatGPT and Google AI Overviews about aged care providers, Bupa NZ appeared in four of the five answers and was the second most recommended of the six.
Bupa NZ is the second most searched of 6 competitors and the second most recommended in AI answers.
Ryman HealthcareShare of searches 35.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
Bupa NZShare of searches 24.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Oceania HealthcareShare of searches 15.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Radius CareShare of searches 8.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
ArvidaShare of searches 8.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
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Top aged care providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bupa NZ was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bupa NZ is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bupa NZ4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ryman Healthcare2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Oceania Healthcare2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Arvida1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Heritage Lifecare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Radius Care0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about aged care providers
5 answers
Asked ChatGPT
“Which aged care provider should I go to in New Zealand?”
Asked ChatGPT
“What are the best aged care providers in New Zealand?”
Asked ChatGPT
“What's the best aged care provider in New Zealand for an older parent?”
Searched Google, AI Overview
“rest home nz”
Searched Google, AI Overview
“aged care providers nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which aged care providers compete with Bupa NZ?
Share of searches by month for Ryman Healthcare, Bupa NZ, Oceania Healthcare, Radius Care, Arvida, Heritage Lifecare. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryman Healthcare | Bupa NZ | Oceania Healthcare | Radius Care | Arvida | Heritage Lifecare |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 20.4% | 14.3% | 8% | 6.6% | 5.9% |
| Nov 2025 | 48.1% | 17.6% | 14.7% | 8.4% | 5.4% | 5.8% |
| Dec 2025 | 40.6% | 21.9% | 15.7% | 9.2% | 6.7% | 6% |
| Jan 2026 | 47.4% | 20.4% | 12.3% | 8.4% | 5.4% | 6% |
| Feb 2026 | 45.4% | 19.6% | 14.5% | 8.1% | 6.6% | 5.7% |
| Mar 2026 | 38.6% | 23.5% | 14.8% | 8.5% | 6.7% | 8% |
| Apr 2026 | 43.1% | 22% | 13.4% | 9.4% | 5.8% | 6.3% |
| May 2026 | 41.7% | 21% | 15.4% | 10.1% | 5.4% | 6.5% |
| Jun 2026 | 44.1% | 19.4% | 15.2% | 8.3% | 6.8% | 6.3% |
| Jul 2026 | 37.9% | 25.5% | 13.5% | 9.2% | 7.4% | 6.6% |
| Aug 2026 | 40.6% | 23.2% | 14.8% | 8.6% | 6.7% | 6% |
| Sep 2026 | 35.8% | 24.7% | 15.3% | 8.7% | 8.6% | 6.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.8% | 7K | -14.6% | -4.8 points | |
| 2, held 2nd | 24.7% | 4.8K | +3.2% | +1.6 points | |
| 3, held 3rd | 15.3% | 3K | 0% | +0.5 points | |
| 4, held 4th | 8.7% | 1.7K | -2.3% | +0.1 points | |
| 5, held 5th | 8.6% | 1.7K | +23.5% | +1.9 points | |
| 6, held 6th | 6.8% | 1.3K | +9% | +0.8 points |
35.8%
Held 1st. 7K estimated branded searches, -14.6% vs prior month. Share -4.8 points.
2.
Bupa NZ24.7%
Held 2nd. 4.8K estimated branded searches, +3.2% vs prior month. Share +1.6 points.
15.3%
Held 3rd. 3K estimated branded searches, 0% vs prior month. Share +0.5 points.
8.7%
Held 4th. 1.7K estimated branded searches, -2.3% vs prior month. Share +0.1 points.
5.
Arvida8.6%
Held 5th. 1.7K estimated branded searches, +23.5% vs prior month. Share +1.9 points.
6.8%
Held 6th. 1.3K estimated branded searches, +9% vs prior month. Share +0.8 points.
Compare popularity between Bupa NZ and its closest rivals
Every comparison with Bupa NZ
5 comparisons
How has branded search demand for Bupa NZ changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bupa NZ in New Zealand rose from 4.3K to 4.8K.
- Across the 12 months ending September 2026, Bupa NZ’s share of searches among aged care providers in New Zealand increased from 20.4% to 24.7%.
- Across the 12 months ending September 2026, Bupa NZ’s share of searches among aged care providers in New Zealand peaked at 25.5% in July 2026 and was lowest at 17.6% in November 2025.
How did search popularity change for New Zealand aged care providers in September 2026?
5 changes
In September 2026, Arvida gained share of searches among aged care providers in New Zealand, from 6.7% to 8.6%.
In September 2026, Bupa NZ gained share of searches among aged care providers in New Zealand, from 23.2% to 24.7%.
In September 2026, Heritage Lifecare gained share of searches among aged care providers in New Zealand, from 6% to 6.8%.
In September 2026, Oceania Healthcare gained share of searches among aged care providers in New Zealand, from 14.8% to 15.3%.
In September 2026, Ryman Healthcare lost share of searches among aged care providers in New Zealand, from 40.6% to 35.8%.
How are Bupa NZ’s branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Bupa NZ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bupa
- bupa ballarat rangiora
- bupa blockhouse bay
- bupa hamilton nz
- bupa palmerston north
- bupa papanui
- bupa porirua
- bupa rangiora
- bupa rotorua
- bupa tauranga
- bupa upper hutt
- bupa waikanae
- bupa whangarei
Who owns Bupa NZ?
Bupa NZ is owned by Bupa New Zealand. Brandwave also tracks Bupa Retirement Villages, owned by the same company, in New Zealand.
Do you work for Bupa NZ? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Bupa NZ your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.