Bupa NZ vs Ryman Healthcare:Which is more popular?
In September 2026, Ryman Healthcare had more branded searches than Bupa NZ among aged care providers in New Zealand. Ryman Healthcare had about 7,000 branded searches, while Bupa NZ had 4,830. Ryman Healthcare made up 35.8% of all aged care provider searches we track, and Bupa NZ accounted for 24.7%. When we asked ChatGPT and Google AI Overviews about aged care providers, Bupa NZ appeared in four of the five answers and Ryman Healthcare in two. Ryman Healthcare was mentioned before Bupa NZ in every answer.
Who do people search for more?
Ryman Healthcare, about 45% more searches than Bupa NZ
Who does AI mention more?
Bupa NZ, mentioned in 4 of 5 answers, Ryman Healthcare in 2
Who does AI recommend more?
Ryman Healthcare, named ahead of Bupa NZ in every answer
Follow Bupa NZ vs Ryman Healthcare and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top aged care providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bupa NZ was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ryman Healthcare was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ryman Healthcare was listed before Bupa NZ in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bupa NZ4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ryman Healthcare2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Oceania Healthcare2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Arvida1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Heritage Lifecare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Radius Care0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about aged care providers
5 answers
Asked ChatGPT
“Which aged care provider should I go to in New Zealand?”
Asked ChatGPT
“What are the best aged care providers in New Zealand?”
Asked ChatGPT
“What's the best aged care provider in New Zealand for an older parent?”
Searched Google, AI Overview
“rest home nz”
Searched Google, AI Overview
“aged care providers nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Bupa NZ or Ryman Healthcare more popular in search?
This chart shows how often people search Google for Bupa NZ and Ryman Healthcare by name. Each line represents a brand's share of searches for all six aged care providers we track, month by month, from searches in New Zealand.
Share of searches by month for Ryman Healthcare, Bupa NZ. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryman Healthcare | Bupa NZ | Oceania Healthcare | Radius Care | Arvida | Heritage Lifecare |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 20.4% | 14.3% | 8% | 6.6% | 5.9% |
| Nov 2025 | 48.1% | 17.6% | 14.7% | 8.4% | 5.4% | 5.8% |
| Dec 2025 | 40.6% | 21.9% | 15.7% | 9.2% | 6.7% | 6% |
| Jan 2026 | 47.4% | 20.4% | 12.3% | 8.4% | 5.4% | 6% |
| Feb 2026 | 45.4% | 19.6% | 14.5% | 8.1% | 6.6% | 5.7% |
| Mar 2026 | 38.6% | 23.5% | 14.8% | 8.5% | 6.7% | 8% |
| Apr 2026 | 43.1% | 22% | 13.4% | 9.4% | 5.8% | 6.3% |
| May 2026 | 41.7% | 21% | 15.4% | 10.1% | 5.4% | 6.5% |
| Jun 2026 | 44.1% | 19.4% | 15.2% | 8.3% | 6.8% | 6.3% |
| Jul 2026 | 37.9% | 25.5% | 13.5% | 9.2% | 7.4% | 6.6% |
| Aug 2026 | 40.6% | 23.2% | 14.8% | 8.6% | 6.7% | 6% |
| Sep 2026 | 35.8% | 24.7% | 15.3% | 8.7% | 8.6% | 6.8% |
How has the Bupa NZ and Ryman Healthcare comparison changed over the last 12 months?
3 findings
- Ryman Healthcare was ahead of Bupa NZ in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bupa NZ’s share of searches among aged care providers in New Zealand moved from 20.4% to 24.7%, and its estimated monthly branded searches moved from 4.3K to 4.8K.
- Across the 12 months ending September 2026, Ryman Healthcare’s share of searches among aged care providers in New Zealand moved from 44.8% to 35.8%, and its estimated monthly branded searches moved from 9.4K to 7K.
How did search popularity change for New Zealand aged care providers in September 2026?
2 changes
In September 2026, Bupa NZ gained share of searches among aged care providers in New Zealand, from 23.2% to 24.7%.
In September 2026, Ryman Healthcare lost share of searches among aged care providers in New Zealand, from 40.6% to 35.8%.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Bupa NZ’s and Ryman Healthcare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bupa NZ
13 branded search terms
- bupa
- bupa ballarat rangiora
- bupa blockhouse bay
- bupa hamilton nz
- bupa palmerston north
- bupa papanui
- bupa porirua
- bupa rangiora
- bupa rotorua
- bupa tauranga
- bupa upper hutt
- bupa waikanae
- bupa whangarei
Ryman Healthcare
2 branded search terms
- ryman
- ryman healthcare
Other head-to-heads among aged care providers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.