Bupa NZ vs Radius Care:Which is more popular?
In September 2026, Bupa NZ had more branded searches than Radius Care among aged care providers in New Zealand. Bupa NZ had about 4,830 branded searches, while Radius Care had 1,700. Bupa NZ made up 24.7% of all aged care provider searches we track, and Radius Care accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about aged care providers, Bupa NZ appeared in four of the five answers and Radius Care in none.
Who do people search for more?
Bupa NZ, about 3 searches for every 1 for Radius Care
Who does AI mention more?
Bupa NZ, mentioned in 4 of 5 answers, Radius Care in 0
Who does AI recommend more?
Bupa NZ, the only one of the two named
Follow Bupa NZ vs Radius Care and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top aged care providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bupa NZ was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Radius Care did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bupa NZ4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ryman Healthcare2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Oceania Healthcare2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Arvida1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Heritage Lifecare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Radius Care0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about aged care providers
5 answers
Asked ChatGPT
“Which aged care provider should I go to in New Zealand?”
Asked ChatGPT
“What are the best aged care providers in New Zealand?”
Asked ChatGPT
“What's the best aged care provider in New Zealand for an older parent?”
Searched Google, AI Overview
“rest home nz”
Searched Google, AI Overview
“aged care providers nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Bupa NZ or Radius Care more popular in search?
This chart shows how often people search Google for Bupa NZ and Radius Care by name. Each line represents a brand's share of searches for all six aged care providers we track, month by month, from searches in New Zealand.
Share of searches by month for Bupa NZ, Radius Care. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryman Healthcare | Bupa NZ | Oceania Healthcare | Radius Care | Arvida | Heritage Lifecare |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 20.4% | 14.3% | 8% | 6.6% | 5.9% |
| Nov 2025 | 48.1% | 17.6% | 14.7% | 8.4% | 5.4% | 5.8% |
| Dec 2025 | 40.6% | 21.9% | 15.7% | 9.2% | 6.7% | 6% |
| Jan 2026 | 47.4% | 20.4% | 12.3% | 8.4% | 5.4% | 6% |
| Feb 2026 | 45.4% | 19.6% | 14.5% | 8.1% | 6.6% | 5.7% |
| Mar 2026 | 38.6% | 23.5% | 14.8% | 8.5% | 6.7% | 8% |
| Apr 2026 | 43.1% | 22% | 13.4% | 9.4% | 5.8% | 6.3% |
| May 2026 | 41.7% | 21% | 15.4% | 10.1% | 5.4% | 6.5% |
| Jun 2026 | 44.1% | 19.4% | 15.2% | 8.3% | 6.8% | 6.3% |
| Jul 2026 | 37.9% | 25.5% | 13.5% | 9.2% | 7.4% | 6.6% |
| Aug 2026 | 40.6% | 23.2% | 14.8% | 8.6% | 6.7% | 6% |
| Sep 2026 | 35.8% | 24.7% | 15.3% | 8.7% | 8.6% | 6.8% |
How has the Bupa NZ and Radius Care comparison changed over the last 12 months?
3 findings
- Bupa NZ was ahead of Radius Care in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bupa NZ’s share of searches among aged care providers in New Zealand moved from 20.4% to 24.7%, and its estimated monthly branded searches moved from 4.3K to 4.8K.
- Across the 12 months ending September 2026, Radius Care’s share of searches among aged care providers in New Zealand moved from 8% to 8.7%, and its estimated monthly branded searches held steady at 1.7K.
How did search popularity change for New Zealand aged care providers in September 2026?
1 change
In September 2026, Bupa NZ gained share of searches among aged care providers in New Zealand, from 23.2% to 24.7%.
How are branded searches counted?
18 search terms
Brandwave collects information about searches that people make online using Bupa NZ’s and Radius Care’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bupa NZ
13 branded search terms
- bupa
- bupa ballarat rangiora
- bupa blockhouse bay
- bupa hamilton nz
- bupa palmerston north
- bupa papanui
- bupa porirua
- bupa rangiora
- bupa rotorua
- bupa tauranga
- bupa upper hutt
- bupa waikanae
- bupa whangarei
Radius Care
5 branded search terms
- radius care
- radius care ashburton
- radius care hawthorne
- radius care waipuna
- radiuscare
Other head-to-heads among aged care providers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.