Arvida vs Bupa NZ:Which is more popular?
In September 2026, Bupa NZ had more branded searches than Arvida among aged care providers in New Zealand. Bupa NZ had about 4,830 branded searches, while Arvida had 1,680. Bupa NZ made up 24.7% of all aged care provider searches we track, and Arvida accounted for 8.6%. When we asked ChatGPT and Google AI Overviews about aged care providers, Bupa NZ appeared in four of the five answers and Arvida in one. Bupa NZ was mentioned before Arvida in every answer.
Who do people search for more?
Bupa NZ, about 3 searches for every 1 for Arvida
Who does AI mention more?
Bupa NZ, mentioned in 4 of 5 answers, Arvida in 1
Who does AI recommend more?
Bupa NZ, named ahead of Arvida in every answer
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Top aged care providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bupa NZ was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Arvida was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bupa NZ was listed before Arvida in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bupa NZ4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ryman Healthcare2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Oceania Healthcare2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Arvida1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Heritage Lifecare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Radius Care0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about aged care providers
5 answers
Asked ChatGPT
“Which aged care provider should I go to in New Zealand?”
Asked ChatGPT
“What are the best aged care providers in New Zealand?”
Asked ChatGPT
“What's the best aged care provider in New Zealand for an older parent?”
Searched Google, AI Overview
“rest home nz”
Searched Google, AI Overview
“aged care providers nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Arvida or Bupa NZ more popular in search?
This chart shows how often people search Google for Arvida and Bupa NZ by name. Each line represents a brand's share of searches for all six aged care providers we track, month by month, from searches in New Zealand.
Share of searches by month for Bupa NZ, Arvida. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryman Healthcare | Bupa NZ | Oceania Healthcare | Radius Care | Arvida | Heritage Lifecare |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 20.4% | 14.3% | 8% | 6.6% | 5.9% |
| Nov 2025 | 48.1% | 17.6% | 14.7% | 8.4% | 5.4% | 5.8% |
| Dec 2025 | 40.6% | 21.9% | 15.7% | 9.2% | 6.7% | 6% |
| Jan 2026 | 47.4% | 20.4% | 12.3% | 8.4% | 5.4% | 6% |
| Feb 2026 | 45.4% | 19.6% | 14.5% | 8.1% | 6.6% | 5.7% |
| Mar 2026 | 38.6% | 23.5% | 14.8% | 8.5% | 6.7% | 8% |
| Apr 2026 | 43.1% | 22% | 13.4% | 9.4% | 5.8% | 6.3% |
| May 2026 | 41.7% | 21% | 15.4% | 10.1% | 5.4% | 6.5% |
| Jun 2026 | 44.1% | 19.4% | 15.2% | 8.3% | 6.8% | 6.3% |
| Jul 2026 | 37.9% | 25.5% | 13.5% | 9.2% | 7.4% | 6.6% |
| Aug 2026 | 40.6% | 23.2% | 14.8% | 8.6% | 6.7% | 6% |
| Sep 2026 | 35.8% | 24.7% | 15.3% | 8.7% | 8.6% | 6.8% |
How has the Arvida and Bupa NZ comparison changed over the last 12 months?
3 findings
- Bupa NZ was ahead of Arvida in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Arvida’s share of searches among aged care providers in New Zealand moved from 6.6% to 8.6%, and its estimated monthly branded searches moved from 1.4K to 1.7K.
- Across the 12 months ending September 2026, Bupa NZ’s share of searches among aged care providers in New Zealand moved from 20.4% to 24.7%, and its estimated monthly branded searches moved from 4.3K to 4.8K.
How did search popularity change for New Zealand aged care providers in September 2026?
2 changes
In September 2026, Arvida gained share of searches among aged care providers in New Zealand, from 6.7% to 8.6%.
In September 2026, Bupa NZ gained share of searches among aged care providers in New Zealand, from 23.2% to 24.7%.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Arvida’s and Bupa NZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among aged care providers
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